This document outlines 7 content marketing lessons learned from the television show Star Trek. It discusses reusing content across different formats like the original show and cartoons, how good content maintains value even after low initial ratings like Star Trek, and how impactful content can inspire real events such as NASA naming a space shuttle Enterprise. The document also recommends under-promising and over-delivering content, getting diverse input on topic ideas, involving fans, and writing original content.

1. 7 Content Marketing Lessons
from Star Trek

2. 1 – Try to Reuse Content -
From the Original to a Cartoon

3. 2 - Good Content Always Lasts
Star Trek was cancelled after 3 seasons to
low ratings. Now worth BILLIONS

4. 3- Good Content has an emotional impact
In 1977 NASA names the space shuttle Enterprise

5. 4 – Under-promise and over-deliver

6. 5 – Get Diverse Opinions for Topic Ideas

7. 6 – Get Your Fans Involved

8. 7 – Boldly Go Where No One Has
Gone Before – Write Original Content!