1. Felix Property
Care
Rebranding and five year plan

2. Agenda
 Current Status
 Industry
 Plan overview
 Name presentation

3. Current Status
$80,000- $90,000 in revenue
Approximately 55 clients
Serving only certain area
Relies on Word of Mouth
Relies on Felix’s reputation

4. Landscaping Industry
High amount of
businesses
Over 9,000
Top 50 companies
make up 15% of the
market
 High employee
turnover
 Low startup costs
 Seasonal

5. Problem
• A more sustainable model is
required.
• A model that will allow for
expansion and consistent
revenue.
• One that does not require the
direct supervision of Felix.

6. 5 Step Plan
1.Building a strong brand
2.Gain a mentee
3.Re-invest more into the
business
4.Expansion
5.Step back and manage

7. Brand Requirements
Felix
Honesty
Reliability
Professional

8. Process

9. Symbol

10. Animal

11. What about consistency?

12. What is consistently reliable and
honest ?

13. The Truth

14. True Landscaping

15. True Landscaping
By Felix

16. Questions?