2. The Social Network Prob/ortunity
• Social networks: share info, status &
play games
• Mostly text, not real time action.
• Talk about doing stuff, rather than
doing it together.
How can we connect people to do
stuff together, like in real life?
3. Cook-along with Mivesta….
1. Social collaboration
portal
2. Real time, interactive
video streams
3. Multiple users-
video, text, audio
chats
4. Cook-along with
chefs or friends
5. Experiential, real,
social events demo
Enchant our community members with creating, sharing, & learning…
4. Market for Cooking, Connected
Online “Foodies”
Service
Users
• Sticky addressable market
FoodBuzz
14.0 M users
• 81% of US adults enjoy
FoodNetwork
7.8 M users
cooking @ home.
Allrecipes.com
7.3 M users
• 15% of US adults watch
Food.com
4.8 M users
cooking TV “very often.”
1.1 M apps
Epicurious
1.5 M users
• Tech: tablets, mobile,
2.0 M apps
Big Oven
.5 M users
broadband, & video
Sources: Quantcast 2010; CNN-app
downloads & Harris Poll
How can we connect people to create, share & learn?
