Brazil is expecting a lot more tourists in the next few years thanks to the attraction of two major sporting events, the FIFA World Cup 2014 and Rio Olympics 2016. This creates a number of opportunities for Rocket Internet to capitalize on the large influx of tourists in that time duration. Here are a few ideas as to how the Sub-brands of Rocket Internet Brazil, including Easy Taxi, Hellofood, Kanui, Dafiti, ClickBus and Wimdu can capitalize on this opportunity!

1. Are you ready for
the FIFA 2014
and RIO Olympics
2016?
BRAZIL, HERE WE
COME!
EPHLUX INSIGHTS
03 July 2014
BRAZIL

2. FIFA 2014
2
3.7 million
people are
expected to
travel
throughout Brazil
during the 2014
FIFA World Cup
Average tourist
will spend
approximately
$2,488 during
their stay in
Brazil
Influx of visitors
is estimated
to add roughly
$3.03 billion to
Brazil’s economy
What is ROCKET INTERNET doing to augment the tourists’ experience?

3. RIO OLYMPICS 2016
Today, Rio is
able to house
52,000 tourists;
the expected
number for
Olympics is 1
million
Foreign tourists
are expected to
spend $5.785
billion in Brazil
For every $1
invested, $3.26
is expected to be
generated
What is ROCKET INTERNET doing to augment the tourists’ experience?

4. ARE YOU
READY TO
HOST THE
MINIONS?

5. A TRAVEL-PARTNER MOBILE APP
THE BIG IDEA

6. Rocket Internet as “One stop
solution for all travel needs”
Create an app interface that connects
all sub-brands of RI, Brazil
* Whether the tourists are looking for
accommodation, food or transport, it would direct
them to the relevant application
Advertise this at all airports, subway
stations & bus stops
* Place QR codes that direct the users to this master-
app
ROCKET IN YOUR POCKET
ADVERTISEMENT*

7. OPPORTUNITIES
Categorize cuisines “Country-Wise” on home-page
Promise to deliver – anywhere, anytime (even if the
customer is at the corner of a street)
Use Geo-Tagging to trace the exact location of the
customer (integrate that feature in the mobile app)
Recommend restaurants nearby, for dine-in, using
location-based push notifications

8. • Rio Metro has two underground lines and plans are in place to
extend one of these by 14km, adding six more subway stations
• The system will be able to carry 230,000 passengers per day and
is expected to be completed by December 2015
• Extensive bus and train improvements are also under way
OPPORTUNITIES
Use Geo-Tagging to List users by location
Give the tourists a platform to “share a cab” (to the
stadium, to the museum or for city tour)
Listing of Rent-a-cycle service, in collaboration with
BikeRio

9. OPPORTUNITIES
List users by nationalities
Mention where people of the user’s
nationality are residing
List live-screening locations such as: Rio’s
Copacabana Beach
Introduce a section of “free accommodation”
listings – like the concept of Couchsurfing

10. OPPORTUNITIES
Even during FIFA world cup, the website does not list
Football Jerseys
Make “official football kits” of all participating countries
available on Kanui
List “local souvenirs” on Dafiti which the tourists may want
to take-back-home
CRM Solution – Track the customer’s sales pattern (using a single user
profile, on both e-retail websites) and offer Loyalty Program based offers
& discounts
They no longer have to own and maintain the additional servers to support peak loads
at FIFA & RIO periods. Instead, through cloud technologies, they can simply sign up for
more capacity on an as-needed basis.

11. What else can
Rocket Internet
do?
“WOW” THE TOURISTS!

12. TRAVEL JOURNAL APP
• Log events – offline
travel blogging
• Log places they visit
• Log their activities
Create a
travel journal
• Allow sharing with
online peers
• Virtually travel with
your friends
Social media
integration
• See what other
tourists are doing
• Discover, through
their experiences
Follow others’
journals

13. PERSONAL TRANSLATOR
Problem
• Huge language barrier
• Difficulty communicating
Solution
An app that translates
English to Portugal & vice
versa (when spoken into)

14. TRAVEL-BUDDY APP
An app that helps you find travel-
partners
Where users create a basic profile to
meet other users with similar interests
Provide an opportunity for like-minded
tourists to socialize (from on-line to off-line)
You an Argentinian
fan? Lets meet up
at the BAR!

15. GET IN TOUCH
15
Rida Zubairi
Idea Engineer
Rida.Zubairi@ephlux.com
www.ephluxinsights.com
Umair Khan
Director Application Services
Umair.Khan@ephlux.com
Babar Khan
Chief Marketing Officer
Babar.Khan@ephlux.com
Here’s 1% of the idea. For rest of the plan, feel free to contact: