Operations Management Flipkart Project Full Analysis Company Details Key Performance Indicators (KPI) Supply Chain Warehouse Management Amazon Snapdeal Ebay Shopclue Quick Compare

1. Group – 6
Bhakti Mehta
Himanshu Patel
Koustav Naha
Riddhima Kartik
Rishabh Surana
OPERATIONS MANAGEMENT - I PROJECT

2. SOME GENERAL FACTS
 Company Name :
 Founding Year :
 Founders :
 CEO :
 Industry :
 Sector :
 Country :
Flipkart
2007
Sachin Bansal
Binny Bansal
Sachin Bansal
E-commerce
Private
India

3. MISSION & VISION STATEMENTS
• Provide their customers a memorable
online shopping experienceMission
• To become Amazon of IndiaVision

4. KEY PERFORMANCE INDICATORS (KPI)
 Great Customer Service
 Customer Satisfaction Score (>80%)
 COD System
 Delivery Time Efficiency
 0% failure rate in delivery
 Focused on user experience
 Easy to Use Website
 Easily Accessible Mobile App

5. CORE COMPETENCY
 Excellent Product Delivery.
 Self owned delivery network.
 Supplier network.
 First mover advantage.
 Payment Mode.
 Excellent customer service.
 Large loyal customer base.

6. Customer
places order
on website
Inventory
Management
Team is
notified
Order allocated
from inventory
New PO raised
for
replenishment
Order
Management
system is
reconciled every
morning
Order
Transmitted to
nearest
Warehouse
Item sent for
packing & shipping
preparation
Item shipped
Item Received at
distribution centre
Last mile delivery
by courier

7. Physical In
warding
Quality
Check +
scan
Pre-
packaging
of products
Put list
Generation
order
pending
Physical
placement
on shelf's
Updating
the final
placement
on shelves
and closing
Put list
Pick list
generation
Products
picked up
from the
shelf's
Final
Packaging
Placement of
products in
respective
delivery
hubs’ bags
Outward
Processing
Storage
Management
Inward
Processing

8. AMAZON
• To be world’s largest customer centric
companyMission
• To be earth’s most customer centric
company; to build a place where people can
come to find and discover anything they
might want to buy online.
Vision

9. Attributes Flipkart Amazon
Retailing Started as a direct retailer,
and has recently included the
marketplace model
Always followed both
the models.
Shipping Customers don’t have to pay
any shipping charge if they
are buying products above
Rs.500.
Offers some products
with free shipping.
Understanding of
Indian Consumers
Flipkart has been here, for a
longer time and hence have a
better knowledge of Indian
culture and climate, which is
evident from the range of
products available
Amazon is yet to
cover up this area
fully
Understanding of
Price Competition
The prices of goods available
doesn’t differ much from the
price available in the retail
stores
They provide prices
which are competent
enough with the
market

10. SNAPDEAL
• Aims at making life fun for consumers. We
have a simple business philosophy; we just
do not offer best prices, we offer great
experiences! You do not need to spend a
fortune to enjoy what you love; we are just a
click away.
Mission
• To create India's most impactful digital
commerce ecosystem that creates life-
changing experiences for buyers and sellers.
Vision

11. Attributes Flipkart Snapdeal
Retailing An e-retailer which owns
value chain from Orders to
Delivery
Snapdeal caters to
merchants
Inventory Maintain the inventory to
fulfill the orders on time.
Provides an online
platform for the retailers
to sell their product.
Payment
Method
First to introduce COD;
but it has also added a
prepaid wallet feature
Offers different payment
options such as COD,
Online Payment; But its
COD charges are lower.
Competition Flipkart receives 2.2
million page view per day.
Generates nearly $6574
every day in advertising
revenue
Snapdeal receives 1.9
million page view per
day.
Generates about $5730
every day in advertising
revenue.

12. EBAY
• At eBay, our mission is to provide a global
online marketplace where practically anyone
can trade practically anything, enabling
economic opportunity around the world.
Mission
• We seek to create a global platform that
provides individuals and businesses of all
types and sizes with access to broad
markets
Vision

13. Attributes Flipkart Ebay
Inventory Maintains own inventory Sellers maintain inventory
Guest User
Check out
No limit of transactions. Only up to five transactions
Business strategy Direct retailer Works as a marketplace
Product price Fixed price on products. Allows buyers and sellers to
engage in price auctions.
Shipping charge Free shipping if cart amount
is more than Rs.500
Ebay has different shipping
charges according to the
sellers
Refund policy In Flipkart returning the
item happens by waiting for
the courier to come and to
pick the faulty item.
Ebay allows user to keep the
product or throw it and also
refunds your money for lower
priced items without warranty.
Delivery Unit Ekart Blue Dart
Served Area India World wide

14. SHOPCLUES
• ShopClues.com wants to become India's
online bazaar.Mission
• We believe that the best online shopping
experience can be built only with the most
customer centric and passionate people.
Vision

15. Attributes Flipkart ShopClues
Prices Fixed Price;
And not much differentiated
from retail stores
Low prices;
Wholesale Rate
Sellers 7000 100000
Quality Flipkart is very strict about the
“Good Quality” to be delivered
As per customer review;
have not maintained the
standards of quality
Brands 8000 7500
Gross Merchandise
Value
$ 4 Billion $ 400 Million
Delivery Reliable Delivery Frequent Order Delays
& Courier Issues
Deliver Partners eKart BlueDart, DTDC, India
Post
Shipping Cost Shipping Cost Is Low Relatively High
Responsiveness Provides 24*7 Customer Care Poor In Customer Care
Services

16. Company Year of
Launch
No. of
Sellers
Delivery
Partner
Product
listing for
Sellers
Delivery
Locations
Acquisitions
In
2015
Flipkart 2007 7,000 + eKart Free 1,000 + AppIterate ;
Myntra (in 2014)
Amazon 1994 16,000 + Fulfillment
by Amazon
(FBA);
IndiaPost
Free - Elemental
Technologies ;
Shoefitr ; 2lementry
SnapDeal 2010 1,00,000 India Post Free 5, 000 Freecharge ;
MartMobi
Ebay 1995 30,000 + Blue Dart Free for first
100
- Twice
ShopClues 2011 1,00,000+ ShopClues
Velocity ;
BlueDart ;
DTDC ;
IndiaPost
Free 12, 000 -
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