1.
St.
Paul’s
Catholic
College
Center
Number:
64770
Candidate
Number:
6811
Candidate
Name:
Ridgeway
Mazvimavi
A2
Media
Studies
Unit
G324:
Advanced
Portfolio
in
Media
–
Production
Log
1

2. Evidence
of
Planning
&
Research
Aims
and
Objectives
• AO2
–
Assess
candidates’
application
of
knowledge
and
understanding
in
evaluating
their
own
work,
showing
how
meanings
and
responses
are
created.
•
AO3
–
Assess
candidates’
ability
to
plan
and
construct
media
products
using
appropriate
technical
and
creative
skills.
•
AO4
–
Assess
candidates’
ability
to
undertake,
apply
and
present
appropriate
research.
Brief
Chosen
A
45
second
–
1
minute
30
second
trailer
for
a
NEW
Soap
Opera
that
will
be
exhibited
on
BBC
3
at
8:30pm
(after
Eastenders)
that
will
appeal
to
a
Male
and
Female
audience.
2

3. Contents
Textual
Analysis
•
Eastenders
-­‐ Soap
Opera
Codes
&
Conventions
-­‐ Multi
Strand
Narrative
•
Coronation
Street
“..the
home,
the
family,
domestic
tribulations
and
the
strong
woman,
and
as
such,
it
has
long
been
said
to
appeal
to
the
female
viewer”
‘Masculinity
and
Popular
television’
–
Rebecca
Feasey
(2007)
-­‐ Is
this
evident
and
how
is
this
presented
to
the
audience?
Research
•
•
•
Purpose
of
a
Trailer
Multi-­‐Platform
promotion
Textual
Analysis
–
Coronation
Street
and
Hollyoaks
Deadlines
–
Production
Work
Filming
Dates:
Wednesday
October
23rd
2013
Edited
Trailer
–
Complete:
Friday
February
14th
2014
Promotional
Poster
–
Complete:
Friday
February
14th
2014
Promotional
Magazine
Cover
–
Complete:
Friday
February
14th
2014
Evaluation
–
Complete:
Friday
February
14th
2014
Production
Work
•
•
•
3
Director
Producer
Institution
research
–
BBC
Three

4. Soap
Opera
Codes
&
Conventions
–
Lesson
2
1)
What
are
some
of
the
Codes
&
Conventions
of
this
genre?
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Cliff
Hanger
Antagonism
Family
Relationships
Working
class
characters
Pregnancy/Teenage
mums
Community
Tragedy
Conflict
Romance
Funerals/Death
Adultery
Wedding
Community
setting
Realism
Multi-­‐stranded
narratives
2)
Codes
&
Conventions
of
the
Soap
Opera
Genre
The
Soap
Opera
genre
can
be
categorized
by
the
‘repeated’
(Steve
Neale)
elements
of:
1. Multi-­‐stranded
Narrative
2. Family
Relationships/conflict
3. Working
Class
Characters
4. Romance
5. Disequilibrium
Eastenders
(1985
–
Present)
Key
information
regarding
this
text:
• Exhibited
on
BBC1
and
repeated
on
BBC
3
• One
of
the
UKs
highest
rated
programmer-­‐
8
million
viewers
per
week
• Set
in
the
‘kitchen
sink’
setting
of
fictional
Watford,
East
London
4

5. Textual
Analysis
Task
http://www.youtube.com/watch?v=Ye51O8WBVVM&feature=related
-­‐
You
MUST
complete
the
Table
below
whilst
watching
the
TWO
promotional
trailers
for
the
BBC
Soap
Opera
Eastenders.
You
SHOULD
aim
to
identify
key
examples
(Verbal,
Non-­‐Verbal,
Technical)
from
each
trailer
that
demonstrates
your
understanding.
You
COULD
apply
relevant
audience
theory
to
explain
what
impact
these
key
examples
would
have
on
the
target
demographic.
In
your
opinion,
according
to
Hartley’s
Seven
Subjectivities,
what
is
the
target
audience
for
Eastenders?
Age
30+
Gender
Both,
Male
and
Females
Nationality
UK,
British
Trailer
1)
What
is
the
Focus
of
this
trailer?
Max
and
Stacie
committing
adultery
and
conflict
between
Family
relationships.
Code
&
Convention
Evidence
(Verbal,
Non-­‐Verbal,
Technical)
Impact
on
the
Audience
(Katz,
Maslow,
Hartley)
“Boyfriend?”
–Bradley
“I
love
you”-­‐
Stacie
(Verbal
codes)
Personal
identification
(Katz)
-­‐
the
audience
can
relate
to
the
characters.
Family
relationships
and/or
conflict
“I
know
you’re
dirty
little
secret”
–Tonya
(wife)
likes
father?”
“likes
son?”
Family
-­‐
(Harley’s
Seven
Subjunctive’s)
Stacie
is
cheating
ion
her
boyfriend
with
his
dad
and
Tonya
finds
out,
then
confronts
Max.
This
all
keeps
the
s
Audience
entertained
so
then
they
can
build
a
personal
relationship
with
the
different
characters.
Romance
Police
officer
–
working
class
Personally
identify
-­‐
working
class
(Katz
uses
and
Focus
on
working
gratification)
the
audience
might
have
been/
are
in
a
class
communities
similar
situation
as
the
characters.
Therefore
they
can
also
use
the
soap
to
not
only
personally
identify
but
to
escape
their
reality.
Different
characters
within
“Multi-­‐Stranded
the
text
Narrative”
Gender
(Harley’s
Seven
Subjunctive’s)
Having
different
characters
and
a
multi
stranded
narratives
it
makes
it
easier
for
the
audience
to
personally
identify
with
charters
in
the
soap.
‘Disequilibrium’
(Todorov)
5
Adultery
that
is
being
kept
a
Diversion
(Katz
uses
and
gratification)
Audience
secret
members
can
use
the
soap
as
a
way
to
distract
them
from
reality
and
personally
identify
with
characters.

6.
Trailer
2)
What
is
the
Focus
of
this
trailer?
Adultery
and
death
Code
&
Convention
Evidence
(Verbal,
Non-­‐Verbal,
Technical)
Impact
on
the
Audience
(Katz,
Maslow,
Hartley)
Romance
The
body
language
Stacey
Immerse
themselves
into
Stacey
and
Max’s
(the
maid)
walking
situation
of
them
having
an
affair.
towards
Max
(the
main
character)
and
also
the
facial
expression.
Family
relationships
and/or
conflict
Tanya’s
(wife)
facial
expression
Audience
can
escape
from
own
reality
and
maybe
build
a
personal
relationship
with
Tanya
as
some
members
may
be
able
to
sympathise
with
her
(Caregivers
–
Maslow).
Members
might
also
want
to
be
informed
and
educated
about
why
she’s
feeling
like
this.
Stacey’s
outfit
as
the
maid
>
Some
members
may
be
able
to
‘personally
Focus
on
working
not
a
well-­‐paid
job,
identify’
with
Stacey’s
outfit
as
they
may
have
class
working
class
job.
similar
or
the
same
job
as
a
maid/cleaner.
From
communities
this
they
may
be
able
to
build
a
personal
relationship
with
Stacey.
The
shot
of
Stacey
as
the
Members
may
be
able
to
‘personally
identify’
with
“Multi-­‐Stranded
maid
then
cuts
to
his
wife.
the
amount
of
situations
carried
out.
The
Narrative”
audience
can
also
relate
to
the
busy
lifestyle.
Low
key
lighting
“You
can
run
home”
‘Disequilibrium’
“Judgment
day”
(Todorov)
Multi-­‐stranded
narrative
6
Audience
members
want
to
be
‘informed’
(Katz)
and
educated
about
the
situation
going
on
between
these
multiple
characters.

7.
A
Multi-­‐stranded
narrative
can
be
defined
as…..
A
text
having
more
than
one
main
story
with
different
characters
involved.
You
MUST
deconstruct
the
10-­‐minute
extract
from
Eastenders
and
identify
where
the
following
elements
are
presented
to
the
audience:
• Multi-­‐stranded
narrative
• Family
relationships
and/or
conflict
• Focus
on
working
class
communities
• ‘Disequilibrium’
(Todorov)
• Romance
You
SHOULD
write
down
x1-­‐2
examples
for
EACH
of
the
elements
above
that
are
presented.
Code
&
Convention
Evidence
Impact
on
the
audience
Story
with
Lauren
and
then
cuts
to
Alice’s
story
‘Diversion’
–
Can
immerse
in
different
situations.
•
Multi-­‐stranded
narrative
•
Family
relationships
Tanya
on
Abi:
“You’re
my
Younger
members
may
be
and/or
conflict
special
little
girl”
able
to
‘personally
identify’
“Oh,
I’m
sorry,
are
you
apart
of
with
Abi
and
older
with
this
conversation?”
Tanya.
Or
families
all
together.
•
Focus
on
working
class
communities
Working
on
market
stalls
and
Audience
members
can
the
‘cockney’
East
London
‘personally
identify’
with
the
accent.
location
and
or
the
accent
presented
in
the
show.
Disequilibrium’
(Todorov)
Max
storming
into
Tanya’s
house,
which
would
cause
chaos
and
impact
the
audience
as
this
would
shock
them
and
they
would
be
surprised
by
such
aggressive
behavior.
•
Romance
“Are
you
okay?”
–
Peter
texts
Younger
members
can
Lauren
(Teenagers)
immerse
themselves
into
this
relationship
and
build
a
personal
relationship
with
these
two
characters.
Soap
Opera
Codes
&
Conventions
continued
–
Lesson
3
Textual
Analysis
According
to
Rebecca
Feasey
in
‘Masculinity
and
Popular
television’
(2007),
the
Soap
Opera
genre
tends
to
focus
on:
7

8.
“…The
home,
the
family,
domestic
tribulations
and
the
strong
woman
and
as
such
it
has
long
been
said
to
appeal
to
the
female
view.”
1. –
Do
you
agree?
http://www.youtube.com/watch?v=F8_ApPT6isY
(First
5
minutes)
You
MUST
deconstruct
the
opening
5
minutes
of
a
sequence
from
the
popular
ITV
Soap
Opera
Coronation
Street
(1960
–
Present)
to
identify
examples
of
where
this
ideology
is
presented
to
the
target
audience.
You
SHOULD
also
try
and
identify,
to
demonstrate
your
knowledge
and
understanding
of
the
genre,
any
Codes
&
Conventions
associated
to
the
Soap
Opera
genre.
8

9.
Code
&
Convention
Evidence
Impact
on
the
audience
Rebecca
Feasey
(2007)
Ideology:
1.
Home:
Opening
scenes
focus
on
houses
2. Family:
Mum,
father,
son
–
Dropping
him
at
school
and
also
giving
lunch.
3. Domestic
Tribulations:
Issue
on
going
to
work
when
a
loved
one
is
ill.
4. Strong
Women:
Red
Coat
–
Resilient,
Mum:
being
the
provider
and
standing
up
from
nudges
from
kid.
•
Multi-­‐stranded
narrative
“What’s
the
local
gossip”
Wedding
and
relationship
•
Family
relationships
“I
could
wedge
it
down
your
and/or
conflict
throat”
“What
would
I
do
without
you?”
Some
members
may
be
able
to
sympathise
with
the
character
being
targeted.
Members
may
be
able
to
build
a
personal
relationship
with
these
two
characters.
•
Focus
on
working
class
communities
Personally
identify
with
the
accent
and
slang
being
used
in
the
show.
“What
you
need
is
a
drink”
Language
used:
Dosh
(local
talk).
Disequilibrium’
(Todorov)
“She’s
defiantly
up
to
something”
•
9
Romance
Flowers
in
hand.
Diversion
–
Can
immerse
in
different
situations.
Diversion,
can
immerse
themselves
in
the
up-­‐and-­‐
coming
problem.
Audience
wants
to
be
informed
and
educated.
Personal
identification
and
or
sympathise
with
the
character.

10.
Soap
Opera
Codes
&
Conventions
continued
–
Lesson
4
Textual
Analysis
1. What
is
the
purpose
of
a
trailer?
To
promote
and
advertise
a
certain
episode
or
series
of
episodes
and
to
hopefully
sell
to
a
target
audience.
Promote
and
advertise
a
new
series
or
season
before
its
release
to
inform
the
audience
on
what
it
is
about,
without
giving
too
much
away.
It
generates
interest
by
showing
the
plot
points
and
having
a
point
of
call
on
display.
2. What
are
the
benefits
of
Multi-­‐Platform
promotion
of
a
media
text?
• To
promote
the
film
or
television
program
series
to
a
wider
audience.
• A
cheap
effective
way
to
promote
to
a
mass
audience.
To
be
able
to
access
a
large
group
of
viewers/Mass
audience
New
e-­‐media
allows
viewers
to
gain
information
in
different
formats-­‐
in
whatever
format
they
prefer.
Ultimately,
some
form
of
Convergence
is
important
when
promoting
a
text
to
the
target
audience.
3.
Textual
Analysis
–
You
MUST
make
notes
on
the
following
areas
when
deconstructing
this
sequence
from
Coronation
Street:
• Multi-­‐stranded
narrative
• Character
dilemmas
• ‘Personal
Identification’
(Katz)
10

11. •
Multi-stranded narrative indicated within the tension between Steve’s mum and a young
boy Jason
•
Friday the 13th – notorious for a day of bad luck, this is ironic as is the opposite of a
lucky day
•
The bakers facial expressions (Non-verbal) denotes her unhappiness about the wedding,
this may indicate hat there is something wrong with them getting married.
•
Eileen crossing the fingers – this cold is to say it could go either way.
•
Good luck-Repetition “this is my lucky day”- Non diegetic lyrics
http://www.channel4.com/programmes/hollyoaks/4od
The
above
link
will
take
you
to
some
of
the
latest
episodes
of
Hollyoaks.
1. What
are
the
connotations
of
the
Ident
for
the
popular
Channel
Four
Teen
Soap
Opera
Hollyoaks
(1995
–
Present)?
It
possibly
represents
the
battle
of
the
sexes
within
the
soap
and
could
connote
the
female
characters
are
more
dominant.
With
the
blue
representing
the
males
and
pink
the
females
it
is
aimed
at
both
genders.
Furthermore
the
name
“Holly”
is
a
common
name
for
women,
holly
the
plant
is
visually
appealing
however
if
you
get
too
close
it
can
injure
you.
This
could
provide
some
insight
to
the
females
within
the
text.
Moreover
Oak
is
a
tree
that
is
hard
and
rough,
also
this
could
provide
insight
to
the
males
within
the
soap.
Hollyoaks
–
“White
Wedding
Trailer”
-­‐
http://www.youtube.com/watch?v=Bu2sW-­‐
r9Vb4
2. You
MUST
make
notes
on
the
following
areas
when
deconstructing
this
sequence
from
Hollyoaks:
• Binary
opposition
of
the
non-­‐diegetic
music
• Symbolism
of
the
non-­‐verbal
code
of
the
tear
• Representation
of
Pregnancy
• Any
other
examples
that
would
impact
the
audience
11

12. A
black
tear
–
connotes
fear
she
could
be
crying
because
of
guilt
“What
have
you
done”
“It’s
a
nice
day
for
a
white
wedding”
-­‐
Lyrics
are
the
Binary
opposite
or
the
text
Baby
bump
looks
Fake
because
its
so
big
Dead
flower
could
connote
death
Production
Work
1. What
is
the
role
of
a
Producer?
A
producer
overlooks
all
aspects
of
the
production
across
the
3
stages
the
pre-­‐
production,
production,
post
production.
Manage
everyone
and
ensure
everyone
is
in
place
in
order
for
the
text
to
look
fit
for
purpose.
2. What
is
the
role
of
a
Director?
Oversee
the
creative
aspects
of
the
production
direct
people
in
front
and
behind
the
camera.
3)
Institution
research
–
• Launched
9th
February
2003.
• The
live
Eastenders
episode
in
2010
gained
4,537,000
viewers.
• The
channels
target
audience
is
16
–
34.
• Replaced
BBC
choice
• Available
on
freeview
12