Advocacy 101 (UCL Digifest 2014)
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This document outlines advocacy strategies for affecting issues that are important. It discusses how to identify allies and targets for influencing issues. Key areas of focus include researching the issue, setting specific and measurable goals, and using tactics like media outreach and coalition building. Case studies are presented to illustrate how to determine aims, tactics, allies, targets and communications strategies for advocacy campaigns. The overall message is that information and research are powerful tools for advocacy, and working with allies can strengthen efforts to enact change.
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Advocacy 101 (UCL Digifest 2014)
- 1. Advocacy 101: How to affect the issues you care about. Joe McArthur - @Mcarthur_Joe Assistant Director, Right to Research Coalition Co-founder and Co-Lead of the Open Access Button Chealsye Bowley - @Chealsye Launch Co-ordinator of the Open Access Button
- 2. Who are we? www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 3. Launched in Summer 2009. Built around the Student Statement on the Right to Research: access to research is a student right International alliance of 77 graduate & undergraduate student organizations, representing nearly 7 million students We Educate + Advocate for Open Access
- 4. Who are you? • Tell us your name • Why did you come? • What do you want to get out of it? www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 5. What is Advocacy? www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 6. Why do we do it? www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 7. Key areas and frameworks • Research Information Is Power www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 8. Key areas and frameworks • Research • Finding Allies We’re Stronger Together www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 9. Key areas and frameworks • Research • Finding Allies • Targeting Who do you have the power to influence? Who can influence what you care about? Bigger isn’t always better www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 10. Key areas and frameworks • Research • Finding Allies • Targeting • Goals S-pecific M-easured A-chievable R-elevant T-imebound www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 11. Key areas and frameworks • Research • Finding Allies • Targeting • Goals • Tactics •Media •Coalition building •Grassroots •High level www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 12. Key areas and frameworks • Research • Finding Allies • Targeting • Goals • Tactics • Communications P-roblem S-olution A-ction www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 13. Case Studies • Access to Medicines campaign at UCL • Ice Bucket Challenge • Figure out as a group their: • Aims • Tactics • Allies • Targets • Communication strategy You have 15 minutes to talk about it, then we’ll feedback to each other as a group www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 14. Summary • What did you learn? • What did you think was more important? www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 15. What to do now. This can be just a start www.righttoresearch.org @mcarthur_joe Joe@righttoresearch.org
- 16. Thank you! Joe@righttoresearch.org + @R2RC or @Mcarthur_Joe Chealsye@gmail.com + @Chealsye These slides, videos, links and more http://www.righttoresearch.org/learn/digifest-2014