Internal and External communications overview / structure for small business and non-profits.

1. BrandEssentials™ / Communications
Organization Communications:
Conversations and Content

2. The strength of your
communications approach
will determine the success
of your organization

3. Communications approach
either personal or formal
— are you having
conversations or pushing
information?

4. Internal Communications

5. Internal Tools: Personal
Conversations
• Face-to-Face: Individual or group
• Phone: one-to-one or conference calls
• Text messaging
• Collaboration / Project Management software
• Email

6. Internal Tools: Formal
Information
• Email
• Intranet
• Memos or bulletins

7. External Communications

8. External Tools: Personal
Conversations
• Face-to-Face: Individual or group
• Phone: one-to-one or conference calls
• Text messaging SMS
• Email
• Social Networks: Facebook, Twitter, YouTube,
LinkedIn, Flickr, Pinterest, 4Square, etc.
• Blog

9. External Tools: Formal
Information & Content
•Email
•SocialNetworks: Facebook, Twitter, YouTube,
LinkedIn, Flickr, Pinterest, 4Square, etc.
•Website / Blog
•Podcast
•E-newsletter
•Printed material

10. Connect with Your Audience
Internal / External: Personal or Formal
• Speak the right language: age and demographic
specific
• Use audience preferred channel of communication:
Text, Email, Facebook, etc.
• Communicate a consistent message
• Vary calls-to-action to suit audience and channel
• Ask for and collect contact information
• Provide subscription options

11. Integrate your
communications and
facilitate effortless
conversations

12. Integrated Communications
Linking your website, email and social media efforts
• Get Connected: use social media icons on website,
email newsletters and email signatures
• Add “share” buttons to your web & blog pages and
email newsletters
• Include links to website, blog, newsletter archive and
subscribe pages from all social media profiles
• Easy navigation between all touchoints
• Ensure consistent branding throughout

13. 10 Step Communications
1. Understand who you are
2. Know your audiences
3. Prioritize your audiences
4. Establish Key Messages
5. Target your key audiences
6. Support your colleagues and employees
7. Ask for Feedback
8. Evaluate all aspects of your communications
9. Measure your results
10. Optimize your efforts

14. Not sure how to get started?
a Communications Audit will
help establish what’s best
for your organization.
For more information call us: +1 604.609.6604
Go to our website: KADENZbrand.com
Email: info@kadenzbrand.com
Facebook: /KADENZbrand