Conversational Marketing An Introduction
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Conversational Marketing An Introduction
- 1. Conversational Marketing An Introduction
- 2. Conversational Marketing: an introduction LBi Client Afternoon - 21 April 2010
- 3. What we will talk about participation pull ENGAGEMENT mobile blog influence facebook DIALOG twitter CONVERSATION COMMUNITY business advocates push
- 5. #FFS STOP SHOUTING !
- 6. havingsecond thoughts ?(think again)
- 7. Many users 1.700.000.000 internet users 400.000.000facebook users 150.000.000 blogs 75.000.000 twitter users 50.000.000linkedin users
- 8. Active users 100.000.000youtube video views 60.000.000 facebook status updates 50.000.000 tweets 10.000.000 facebook photo uploads 4.000.000 blog posts EACH DAY !
- 9. Frequent users Facebook surpasses Google asN°1 US website WHAAT ?!
- 10. Innovative users Facebook Mobile hits 100.000.000 users, nowbigger than Twitter
- 11. OK, butwhat’s in it for us ?
- 12. Some benefits :a summary Reach Speed / Ease of use Natural SEO Insights (market and consumer) Targeting 1-to-1 communication (personalization) Relationship building Get a ‘face’ (branding)
- 14. This is about reaching the top of the engagement pyramid
- 15. 6 Degrees of Participation ROI Empower Advocate Collaborate Fan Participate Facilitate Listen Indifferent Publish
- 16. Build relationships not databases
- 17. Many tools available …
- 18. Know your target group: The average social network user is 31 The fastest growing demographic on Facebook is women over 55 The average ‘social gamer’ is a 43-year-old woman WHO WHAT WHERE WHY
- 20. Think outside of the (internet -) box…
- 21. TAKE YOUR COMMUNITY OFFLINE !
- 22. Can't please everyone is the secret to being remarkable - Seth Godin
- 23. Do good rather thanLook good
- 24. Do not let social media become a face(book)lift
- 25. External changes require internal changes
- 26. the 80% 80% RULE
- 27. 80% of succesis getting your company ready ... only 20%is about technology
- 28. This is about becoming the Über-Connected Organization - Harvard Business Review
- 29. Conversation Manager,anyone ? (check the other session )
- 30. ! START small
- 31. do as Abraham Lincoln said: “I walk slowly, but I don't walk backwards”
- 32. Thanks… Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be