How to set up Search Console and the various ways you can use it for your website

1. Introduction

What is Search Console?

Why You Need Search Console

How to Set up Search Console

A Brief Overview of Search Console

2. What is Search Console?

Formerly known as Webmaster Tools
(Webmaster Tools = Search Console)

Google platform

Informs you of the health of your site

Informs of you of how your site appears in
Google search results

3. What Search Console is For

Preferred domain

Submitting sitemap to google

Viewing when Google crawls your site

Checking your robots.txt

Checking your internal and external links

List of crawl errors

Keywords for your site

4. What Search Console is For

Structured data

Demoting internal links

Notifications of Google penalties

Rich cards and snippets

We are not covering most of these things in this
presentation, as it's an introduction to Search
Console

5. Why Use Search Console

It's FREE!

It's pretty comprehensive

Other similar tools are usually pay and don't
cover everything Search Console does

If you don't use Search Console (or something
similar), you have to
− Look at your source code
− Look at individual pages
− Constantly search for your site

6. Get Search Console

Need Gmail account (see Google Analytics
Presentation: )

Go to webmaster.google.com

Your site must be up

Your site must be accessible to Google bots

7. Get Search Console

8. Get Search Console

9. Get Search Console

10. Setting Up Search Console

11. Setting Up Search Console

12. Setting Up Search Console

13. Setting Up Search Console

14. Setting Up Search Console

15. Setting Up Search Console

16. Setting Up Search Console

Verification Methods:
− Google Analytics Account (see
https://youtu.be/hR81e4MwJPs)
− HTML File Upload (requires FTP)
− HTML Tag (Advanced)
− Domain Name Provider
− Google Tag Manager (Advanced)

17. Setting Up Search Console

18. No Data Available?!?!?

19. Add Site Variations

20. Add Site Variations

21. Add Site Variations

Add

Add

If your site has SSL:
− Add
− Add

Google treats all of these as distinct

22. What Does Search Console Do?

Ensure your site is accessible to Google search
robots (aka bots) and visitors

Google recommends you take actions to
improve your site's presence in Google search

Recent Search Analytics (far less detailed than
Google Analytics)

Recommendations about your HTML code

Provides backlink information

Notifications on search penalties

23. What Does Search Console Do?

Let's you test pages to see if Google is finding
them

Let's you add or text your xml sitemap (which
tells robots what's on your site and where)

There's a lot more, but it gets complicated

24. Ensure Your Site is Searchable

25. Google Sends You Messages

26. Google Sends You Messages

“Improve the search presence of
http://rileyhaasmarketing.com”

“Recommended Wordpress update for ”

Etc

27. Lots of Information

28. Analytics (Less Detailed than GA)

29. Analytics (Less Detailed than GA)

30. HTML Improvements

31. External Links aka Backlinks

32. External Links aka Backlinks

33. External Links aka Backlinks

34. External Links aka Backlinks

35. External Links aka Backlinks

36. “Manual Actions” aka Penalties

37. International Targeting

38. Mobile Issues

39. Search Index Status

40. “Blocked Resources”

41. Remove URLs from Search

42. Crawl Errors

43. “Fetch as Google”

44. Sitemaps

45. Thank You

Presentation available online at

Narrated version of the presentation to be
available shortly