3. What' McDonald
● Hamburger fast food restaurants in the
world's largest chain.
● The company began in 1940.
● Headquartered in the United States.
● Richard and Maurice McDonald operate the
restaurant.
4. McDonald's in China
● 960 McDonald's restaurants in China
● more 60000 employees the restaurants.
● McDonald's are 24h services in China.
5. ● Mc Donalds penetrated the china market in
1990.
● The store increased to 500 during 30years.
● McDonalds waited until the right time for
moving aggressively into chinaa market.
6. MacDonald and KFC
● McDonald and KFC are going to business
together.
● The common store opened in 1990.
● the store business for 3 years.
7. Storategy
● McDonalds menu extension and
convenience and value.
● Drive through in new concept for Chinese.
● Food safety is the strengh point.
8. ● McDonald conducts quality control
inspection without notice.
● McDonalds safety foot is advantage.
● McDonalds conduct various research
Chinese taste.