2. Definition
• People - human beings making up a group or
assembly or linked by a common interest, a
body of persons that are united by a common
culture, tradition, or sense of kinship, that
typically have common language, institutions,
and beliefs, and that often constitute a politically
organized group
• Media - the main means of mass communication
3. Definition
PEOPLE MEDIA - an assembly of people with a
common interest where they become the main
means of mass communication. In other words,
people are media themselves since they have
the ability for mass communication.
4. People in Media vs. People as Media
People in Media – they are the people behind
another form of media. They use other forms of
media such as text media, visual media,
multimedia, etc. in disseminating information
and imparting knowledge.
People as Media – they are the MEDIA itself. The
person serves as the medium for another person
to learn or acquire new knowledge
5. Types
Idea Generators - ex. Writers
Speakers - active people media such as Personal
Relations people, newscasters, politicians
Users - especially in the internet where content is
highly user-generated, everyone is a user
6. History
BCE - cave paintings, Pythagoras Academy
150 - Invention of paper
382 - Manuscript transcription
1450 - Printing Press
1600 -Public education
1900s - Audiovisual (blackboard, radio,
projector, television, VCR, audio tape)
• 1990s - Computers, Internet
• 2000s - Laptops, Document Camera
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7. Importance
• In every step of the development of technology
and other types of media, people media was
present, they made the existence of all types of
media possible. They were the transmitters of
information, they were the information sources,
before all of the other media was made
available. We, the people media, created every
type of media (from text to multimedia and
manipulative, etc.) - and we created them for a
reason, to destroy barriers and have a wider
reach, to impart information in an easier and
faster way.
8. Characteristics
• Tech savvy- proficient in the use of technology,
especially computers
• Credible- able to be believed, capable of being
believed; plausible. Worthy of confidence; reliable.
• Flexible- knows how to use a range of technology;
able to change or to do different things
• Charismatic- appeals to the senses of different
people
• Updated- in the know of the latest information
• Articulate- expressing oneself easily in clear and
effective language
9. Applications (in Education)
• Real time discussions in or outside classrooms
• Both teachers and students can act as media
with their interactions
• Reportings, skits, and other educational
requirements that will demand students to act as
giver of information (media)
10. Advantages
• Flexibility - can correct mistakes last minute
(thought-process)
• Interactive
• Ability to process the feelings of its media
receivers
• Ability to maintain relationships between sender
and receiver
• Fast feedback between sender and receiver
11. Issues Involved
• Reliability- Capable of being relied on;
dependable
• Plagiarism- the practice of taking someone
else’s work or ideas and passing them off as
one’s own
12. Sources
SMARTEduEMEA. The History of Technology in
Education. (2011) Youtube video. Retrieved from
http://youtu.be/UFwWWsz_X9s
MERRIAM-WEBSTER ONLINE (2014) Retrieved
from: http://www.merriam-webster.com
The Free Dictionary (2014) Retrieved from:
http://www.thefreedictionary.com
Wiktionary: A multilingual free encyclopedia (2013)
Retrieved from: http://en.wiktionary.org
Oxford Dictionaries (2014) Retrieved from:
http://www.oxforddictionaries.com/us
