This is the presentation of Rip Bains featuring photographer, Peter Lindbergh. The presentation talks about how fashion and art are forming a more personal relationship and it is specifically through photography. Fashion photography has been around for many many decades,but its level of professionalism, creativity and class today is unmatched.

1. The Fine Art of Fashion Photography
By Rip Bains

2. 01
Peter Lindbergh’s
Influence in the Art
World
✤ According to an article in the
New York Times, the world of art
is growing closer with the world
of fashion. !
✤ The Gagosian Gallery in Paris is
currently showing the
photographic work of Peter
Lindbergh, who helped to
created the concept we now call
‘the supermodel’ with his
pictures of Linda Evagelista and
other models.

3. Peter Lindbergh and Fashion in Art
✤ Three decades ago, when Lindbergh was rising to
fame, and he and other like-minded photographers
were creating the supermodel, the commercial image
creation of the fashion world was met with disdain
from the art world.!
✤ Today, photographers like Lindbergh are being
celebrated. Lindbergh himself said that, “Fashion
photographers are the new painters.”

4. 01

5. 01
Fashion in
Art Galleries
✤ Many notable galleries are turning their
attentions toward fashion photography,
which has a built in following that can
draw crowds to exhibitions. !
✤ The Sims Reed Gallery in London has
begun exhibiting the work of Miles
Aldridge’s collection of images of
sunbathing women called “Tan Line.”!
✤ Even large museums are paying
attention to fashion photography with
Mario Testino’s “Alta Moda” on display
at Dallas Contemporary from Sept. 21,
and the Victoria and Albert Museum in
London’s spotlight on the work of the
late Horst P. Horst. !

6. 01
Economics in
Fashion Photography
There are economic and
aesthetic reasons for fashion
photography’s recent
celebration to the the art world,
and the two have similar roots.!
On the economic side, that
built in audience for fashion
photography attracts revenue
through sponsorships rentals
and merchandise, as well
bringing in new collectors.

7. 01
Aesthetics in
Fashion Photography
✤ On the aesthetic side, Mark
McKenna, executive director of the
Herb Ritts Foundation, says that
he believes the 2008 economic
downturn created a yearning for
images of glamour and beauty of
type exemplified by the work of
people like Peter Lindbergh. !
✤ McKenna points to the fact that
the prices for Herb Ritts’ work
have doubled in the time since the
time of the great recession as
evidence of the trend.

8. 01
TheWay Our Culture
Embraces Images
✤ With visual media outlets like
Instagram and Pinterest on the
rise, the public has an increased
awareness about how people look
which, in turn, has its roots in
fashion photography. !
✤ Elizabeth Broun, director at the
Smithsonian American Art
Museum in Washington alludes to
this trend, saying, “We are much
more accepting of fashion photography
because we have moved from high art
to an all-embracing visual culture.”

9. Read more at The New York Times !
Thank you for watching! – Rip Bains