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WHY AND HOW TO ENGAGE 
ONLINE INFLUENCERS 
WHY? 
Increase digital footprints & Share Of Voice 
Online services most likely to influence a purchase 
AGREE OF INFLUENCERS BLOG 
Source: http://cdn.technoratimedia.com 
A RIPPLE LINKS CASE STUDY 
CAMPAIGN AHAAS !! 
TOTAL NO OF BLOG PICK UPS 
45 
45% 
RESULTS 
DISAGREE 
Influence 
Community Size 
? 
HOW

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  • 1. WHY AND HOW TO ENGAGE ONLINE INFLUENCERS WHY? Increase digital footprints & Share Of Voice Online services most likely to influence a purchase AGREE OF INFLUENCERS BLOG Source: http://cdn.technoratimedia.com A RIPPLE LINKS CASE STUDY CAMPAIGN AHAAS !! TOTAL NO OF BLOG PICK UPS 45 45% RESULTS DISAGREE Influence Community Size ? HOW