1. Mahindra honours Indian farmers at the
first Mahindra Samriddhi India Agri
Awards 2011
A salute to the change leaders of Agriculture
February 21, 2011, Mumbai: Mahindra & Mahindra’s Farm Equipment Sector today announced the winners of the
First Mahindra Samriddhi India Agri Awards 2011 which was held in partnership with Zee News. This honour was
bestowed upon the farmers and institutions to recognize their noteworthy and purposeful contribution to the field of
agriculture, the backbone of the Indian economy. Honurable Agriculture Minister, ShriSharad Pawar was the chief
guest at the awards ceremony.
The awards were judged by an eminent jury chaired by Mr. P.K. Basu, Secretary, Ministry of Agriculture &
Cooperation.
Mahindra Samriddhi India Agri Awards 2011 Details:

2. Award Categories and Numbers of National & Regional Awards under each Category:
Runner Up / National
Award Category Regional Award
Award
1. Krishak Samrat Samman (Farmer of the year Male) 3 (1 for each 9 (3 for each
2011 sub-category) sub –category)
a) 5 acres or less
b) 6 to 20 acres
c) More than 20 acres
1. KrishakPrernaSamman (Farmer of the year Lady) 2 2
2011
1. KrishiSansthanSamman (Public Sector 1 1
Organization of the year) 2011
1. KrishiShikshaSamman (Agricultural University of 1 1
the year) 2011
1. KrishiSahyogSamman (NGOs /SHGs of the year) 1 1
2011
1. KrishiShiromaniSamman (Lifetime Achievement) 1
1. Agri Icon of the year 1
Number of Nominations received from farmers across the country: 14,064
Cash Prizes:
a) National Level Cash Prizes (for individuals and institutes): Rs. 2,11,000
b) Regional Level Cash Prize (for individuals): Rs. 51, 000
c) Runner up Cash Prize (for institutes): Rs. 1,01, 000
d) KrishiShiromaniSamman: Rs.5,00,000
e) Agri Icon of the year: Rs.5,00,000.
National Winners of the Mahindra Samriddhi India Agri leadership awards 2011 are as follows:
The Agri Icon of the year was conferred upon Dr. M. S. Swaminathan for pioneering the concept of “Evergreen
Revolution” in his vision to achieve sustainable agriculture, thereby delivering Agri Prosperity and enabling rural India
to RISE.
“Heartiest congratulations to all the winners of the Mahindra Samriddhi India Agri Awards. Each of them exemplifies
the indomitable spirit of the Indian farmer. I am proud that Mahindra is working in tandem with the farming community
and helping drive a positive change in their lives and livelihood. I am sure that this unique initiative will further
motivate the Indian farming fraternity to strive towards greater innovation and productivity, said Mr. Anand Mahindra,
Vice Chairman and Managing Director, Mahindra Group.
Speaking on the occasion, Dr. PawanGoenka, President Automotive and Farm Equipment Sector said, “These
awards are our first endeavour to recognize and felicitate the unsung heroes of rural India for their noteworthy and
purposeful contribution to the field of agriculture. As India’s leading tractor manufacturer for over 27 years, we have

3. always encouraged innovation and innovative practices in the agricultural sector to increase rural prosperity. It is our
hope that these awards will encourage modernisation and change by felicitating these shining examples in the
agricultural space.”
This initiative is an extension of the company’s Mahindra Samriddhi venture which aims to enhance agricultural
productivity through creative farming technologies, thereby leading to an increase in rural prosperity. As part of this
concept, several Mahindra dealerships have been transformed into SamriddhiCentres offering the farmer easy
access to technological know-how, hybrid seeds, soil and water testing facilities, demo farms, finance and insurance,
internet updates and sales and servicing of tractors and implements.
Category Winner
Krishak Samrat Samman Mr. P M Chinnasamy, Mr.
Mahindra Samriddhi Farmer of the Year Radhanat
Award (Male): Recognition for Farmers who Singh
have been instrumental in driving innovation by
leveraging modern technology in agriculture, thus
changing the agriculture scenario in their region.
Mr. Bharat Kshetrapal
KrishakPrernaSamman Ms.GalbibenJethabhaiKuniya Ms. Uma
Mahindra Samriddhi Farmer of the Year Pradhan
Award (Lady): Recognition for lady farmers who
have broken established stereotypes, to be

4. instrumental in driving innovation by leveraging
modern technology in agriculture, thus changing
the agriculture scenario in their region.
Mahindra SamriddhiKrishiSansthanSamman National Bureau of Plant Genetic Resourc
(Public Sector Organization of the (NBPGR)
year): Recognition for Public Sector organizations
committed to a broad policy on agriculture that
has become instrumental in changing the lives of
hundreds of farmers.
Mahindra Punjab Agricultural University
SamriddhiKrishiShikshaSamman (Agricultural
University of the year): Recognition for
Agriculture Universities which have made a
noteworthy contribution in the field of agriculture,
impacting the lives of Indian farmers.
Mahindra SamriddhiKrishiSahyogSamman MaharogiSewaSamiti
(NGOs /SHGs working in field of
Agriculture): Recognition for NGOs / SHGs for
purposeful contributions in the field of agriculture,
thus impacting the lives of farmers.
Mahindra SamriddhiKrishiShiromaniSamman Dr. M. V. Rao
(Lifetime Achievement): Recognition for lifetime
achievement in the field of Agriculture; presented
to a renowned personality in the agri space whose
contribution is recognized at national and
international levels.
Agri Icon of the Year: A special recognition for Dr. M. S. Swaminathan
the achievements of an individual in making

5. instrumental changes in the field of agriculture,
enabling farmers to reach sustainable agriculture,
thereby delivering agri prosperity
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic
growth, enjoying a leadership position in tractors, utility vehicles, information technology, and vacation ownership.
Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services,
defence, energy, finance and insurance, industrial equipment, logistics, real estate, retail, steel, and two wheelers.
A US $7.1 billion multinational group based in Mumbai, India, Mahindra employs more than 112,000 people in over
79 countries. In 2010, Mahindra was named among the Forbes Asian Fab 50 and the Credit Suisse Great Brands of
Tomorrow. Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only
Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India,-
2010, created by the Carbon Disclosure Project (CDP).
For more information, visit www.mahindra.com
For further information, please contact:
Ms. Roma Balwani
Senior Vice President & Group Head - Corporate Communications
Mahindra & Mahindra Ltd.
Mumbai, India
Phone: (+91-22) 2490 1441
Email: balwani.roma@mahindra.com