Learn all you need to know about Content Marketing and Content Marketing Strategy with precise details. The presentation has been compiled by Kontentory | The Content Factory.

1. Content Marketing &
Content Marketing Strategy
By

2. “Content marketing is the strategic
marketing approach of creating and
distributing valuable, relevant and
consistent content to attract and acquire
a clearly defined audience – with the
objective of driving profitable customer
action.”
-Content Marketing Institute

3. Content Marketing
Articles
Podcasts
Product
Reviews
Infographics &
Presentations
Blog Posts
Case Studies
eBooks
Questionnaires
Webinars
Flowcharts Email Broadcasts
Transcripts
Workbooks
Illustrations

4.  It revolves around the customer, not you.
 Is a two-way conversation.
 Relatively cheap and has a wider reach than
any traditional campaign.
 Easier to change and has longer shelf-life.
 Provides value & knowledge to clients,
thereby crating loyalty to the brand.
 Involves a long-term strategy and is not ideal
for reaping immediate benefits.

5.  Content Marketing is used by some of the
greatest brands in the world like Pepsi,
Microsoft, Cisco Systems, Colgate, General
Electric etc. apart from small scale
businesses.
 Research shows that about 9 out of 10 B2B
marketers are using content marketing to
achieve their marketing goals -
irrespective of company size and budget.

6. Content Marketing Winning Strategy

7.  Content strategy refers to the planning,
development, and management of useful
and usable content—written or in other
media such as video, audio etc.
 It is about getting the right content to the
right user at the right time.
 It keeps audience engaged.

8. When and
how should I
publish my
content?
Does this
content fit in
the overall
structure?
How much cost
would it take to
produce this?
Who’s
responsible for
maintaining it?
What are our
competitors
doing?
How can
our readers
find this?
Is this
content
unique?
How much
time do I
need to
invest?
How will
success be
measured?
Who’s
going to
edit this?

9. Know your target audience and determine
what is their demand and problems.
Figure out the best way to solve their
problems.
Create content that educates and engages
them.
Become their trusted source of information.
Generate loyal audience which then buy
your services.

10. Young Content
1.Modifying
professional
monotonous
content that is
seen on the
web.
2.Youth itself
will transform
the world of
content that the
users can relate
to and love to
read.
3.To make the
content search
engine friendly
so that it is
given the top
priority when
searched.
Kontentory is a factory of flawless and ‘young’
content.

11.  We provide high quality content in the form of
articles for various uses such as blogs, newsletters,
website content, special interest articles and the
likes.
 We also provide flawless web content proofreading
services for enhancement of the quality of the
content .
 The services we provide are at the guaranteed
lowest available prices for the kind of quality
content we provide.

12.  All copyrights to the
works.
 Professionally written
content from experienced
researchers and writers.
 Quality checks by Editors.
 On-schedule delivery of
Content orders.
 Revision rights on work
whenever required.
 SEO-optimized and client-
need-centric output.
 Thorough check for
spelling, grammar and
punctuation mistakes.
 SEO/SEM optimization.
 Comprehensive
plagiarisms scan with
detailed report.
 Content & Style review.
 Thorough review of
referencing, structure,
organization and flow
 Order completion SMS
notifications
 SEO/SEM optimized
content.
 100% error
free from spelling, gram
mar and
punctuation mistakes.
 Reach your target
audience.
 Design and Style review.
 Refreshed and Up-to-
date content.
 Attract regular
visitors and engage the
customer.
 Expert proofreaders
across domains.
Content Writing: Content Proofreading Website Proofreading

13.  Education and
Science
 Automobiles
 Books
 Business and
Entrepreneurship
 Pets and Animals
 Fashion and
Beauty
 Technology
 Travel and Places
 Sports and
Recreation
 Finance
 Entertainment and
Media
 Arts and Design
 Politics and Social
Issue
 Food and Cooking
 Family and
Parenting
 Holidays and
Celebrations
 Gender and
Relationships
 Religion and
Philosophy
 Miscellaneous

14.  Very Cheap. Only pay per
project.
 Various individuals with
diverse mindsets maintain
freshness for all works for
your brand.
 Young writers from
various fields of expertise.
 Different teams of writers
and editors- No scope for
errors.
Kontentory Permanent Writer
 Have work or not, pay what
you have to.
 Same writer(s) with the
constant mindset gives rise
to monotony.
 Few permanent writers with
limited thought process.
 May or may not have
separate people/team
performing these tasks,
leaving margin for error.

15.  You can either drop in your inquiries on our website or pick up the
phone and give us a call/message on our number to get a quicker
response!
Website: kontentory.com
Telephone: +91 9643153356
E-mail: contact@kontentory.com