3. FIRSTUP
CONSULTANTS
EXECUTIVE SUMMARY
Our mission is to provide a friendly, comfortable
environment where customers can receive quality
foods and drinks in Economic price range.
Café will provide various types of coffee according
to the choice of the customers.
Along with coffee , customers can also enjoy with
kick starters.
Operating time of the shop is 9: 00 am to 9 : 00 pm.
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4. FIRSTUP
CONSULTANTS
PRODUCT DESCRIPTION
Coffee Varieties
Americano - Shot of Espresso with hot water
Lattle -On Espresso with steamed milk
Café Macho - Lattle with chocolate flavor and cloud of whipped cream
Cappuccino - An Espresso with a thick layer of foam steamed milk
Frappe - A cold coffee
Macchiato - Layered coffee
Espresso - Pure coffee
Greek coffee -Thicker
Filter coffee -Dark roasted Coffee
Instant coffee -Soluble coffee
Iced coffee -Coffee served with Ice
Irish coffee -Whisky with coffee
Kick Starters
Burgers, Sandwich, Pizza, French fries and Wraps 4
5. FIRSTUP
CONSULTANTS
MARKETANALYSIS - COMPETITION ANALYSIS
Location : Kaalavasal, Madurai.
Our main local competitors are
The Side Walk – Classy Shop (Expensive)
POD - Our Edge over others:
Economic Shop
Hi- Tech Infrastructure
More Varieties of Coffees and Starters
Friendly Environment
Parking Facility
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7. FIRSTUP
CONSULTANTS
MARKETING PLAN
Marketing Strategy : Differentiation and Cost Leadership
STP ANALYSIS:
Segmentation : Demographic and Geographic Segmentation
Targeting : Youngsters , Working people and Families
Positioning : Quality rich shop with fair price
MARKETING MIX:
Product : Coffee and Starters
Price : Moderate Price range (Price Sensitive Persons)
Place : Kalavasal, Madurai (Heart of the City)
Promotion : Social Media , Billboards etc.
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8. FIRSTUP
CONSULTANTS
OPERATION PLAN
Equipment's:
Espresso Grinder, Coffee Brewers, Hot water Dispenser, Reach in
Refrigerators , Ice machine , Sandwich Maker , Oven and Electric Stove.
Assets:
Building Infrastructure, Fully furnished Furnitures and Air Conditioners.
Supply :
Milk, Smoothie Mixtures, Fresh Coffee beans
Labor :
12 Labors which Includes 5 chefs and 6 waiters and 1 Supervisor
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9. FIRSTUP
CONSULTANTS
HUMAN RESOURCE PLAN
Labour :
12 Labours
5 chefs
6 waiters and
1 Supervisor
Physical Training :
Smiles
Manners
Good posture for long time
Balance
Operation of Coffee Machine
Communication Skill
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