Marketing mix The 4 P's Made by Musadiq Ali BBA student 2016 Islamia College University of Peshawar 03369382744 www.facebook.com/risk.taker.332

1. Topic = Marketing Mix of Cadbury Dairy
Milk
Musadiq Ali
629
BBA(2nd)

2. The marketing mix refers to the set of
actions, or tactics, that a company uses to
promote its brand or product in the market.
The 4Ps make up a typical marketing mix
Price
Product
Promotion
Place.

3. Product
Product is anything that can be offered to a market
for attention, acquisition, use or consumption that
might satisfy a want or need.
Price
Price is the amount of money charged for a product or
service.
Place
Place refers to the point of sale, catching the eye of
the consumers and making it easy for them to buy
it.
Promotion
Promotion refers to all the activities undertaken to
make the product or service known to the users or
customers.

4. Dairy milk

5. Cadbury is a leading global company.
Cadbury is the second largest confectionery
brand in the world.
Cadbury is best known for its confectionery
products, mainly Dairy Milk.
Cadbury has manufacturing plants in more
than 60 countries and sales in further 165.

6. Cadbury was founded almost 200 years
ago by JOHN CADBURY in 1824.

7. John Cadbury opened a grocer’s shop at 93
Bull Street, Birmingham.
In early days he sold cocoa and drinking
chocolate with other things.
1830
1830

8. The Cadbury manufacturing business was born
in 1831, when John Cadbury decided to start
producing on a commercial scale.

10. Chocolate Bar.
Made from real Dark chocolate.
Similar design worldwide.
Contains more milk than any other
chocolate.
Cadbury products have a 0% drug.

12. Other
Cadbury
Products

13. Their prices are so affordable that any
body can buy it.
Dairy milk chocolates vary in their prices
from Rs 5 up to 500 plus.
Prices vary with the change in flavor and
size of the chocolates.

14.  In Pakistan cadbury’s manufacturing plant is
in Hub(Karachi) which is a part of the world’s
largest confectionery company.
 Dairy milk chocolates are available in almost
every city of the country.
 It is sold in every kind of shop and in stores.
 So it is easily available for the customers.

15. As promotion is one of the most important
factors for a company to sell its products
because when people know about a
product then they will buy it.
So Cadbury company spends alot for the
promotion of Cadbury Dairy Milk.
Like adds on TV, through posters,
organizing events etc

16. Campaign= “Kuch meetha ho jaye”
Recently…
Target= To associate Dairy Milk with
celebratory occasions.

17. Promotion is also done by associating it
with Special occasions.

18. Thank you