3. The Change
• With the spread of Covid-19 came
changes in consumer behaviour
• Lockdowns and closures have lead
consumers to move most to all of
their purchasing to online
• Businesses had to adapt to be
accessible.
3
4. “Nowhere else has
unprecedented and
unforeseen growth
occurred as in the digital
and e-commerce sectors,
which have boomed amid
the COVID-19 crisis.
4
“How COVID-19 Triggered the Digital and e-Commerce Turning
Point.” UNCTAD, 15 Mar. 2021, unctad.org/news/how-covid-19-triggered-
digital-and-e-commerce-turning-point.
5. From 14% in 2019 To 17% in 2020
5
14%- 17%
• Global Ecommerce Shares for retail trade have grown
exponentially
• The online economy has helped mitigate the
economic downturn caused by the closures from
Covid-19
6. New Trends
✓ Chatbots
○ Quick responses
✓ Mobile Shopping
○ Increased accessibility
✓ More Payment Methods
○ More options and ease
✓ Use of AI, AR and Big Data
○ Enhance and personalize experience
6
7. Covid-19 Ecommerce Insights
our office
7
COVID-19 COMMERCE INSIGHT, AN EMARSYS INITIATIVE IN COOPERATION WITH GOODDATA- Columbus, Louis. “How COVID-19 Is Transforming E-
Commerce.” Forbes, Forbes Magazine, 28 Apr. 2020, www.forbes.com/sites/louiscolumbus/2020/04/28/how-covid-19-is-transforming-e-
commerce/?sh=4d97ccb13544.
8. The rise of ecommerce has had a
great impact on the economy but
what does the future hold?
8
