Target the most valuable sales opportunities and customer segments. Cloud based tool for increasing sales success through systematic qualification, planning, and managing progress to target the most valuable and profitable sales opportunities.

1. Freedom2Act Portfolio Management™
■
Guarantees increased profitability.
■
Stop wasting sales effort.
■
Focus resources where you can win.
■
Target the most valuable customer segments!
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15JAN14 / 1
Freedom2Act

2. The Problem
■ Situation
Clients demand more proof before buying
Decisions are taking longer and are more complex
■ Price pressure means not all clients are worth winning
■ Competition is fiercer
■
■
■ With the result that
■
■
■
Cost of sale is increasing
Sales resources are getting spread thinner
Win rate continues to decline
■ So how do you focus on opportunities
■
■
That are worth winning?
That you can win?
Copyright © 2009-2014 Freedom2Act ApS. All rights reserved.
15JAN14 / 2
Freedom2Act

3. Analysis
■ Sales qualification is more critical than ever
■ Maximize sales effectiveness
Focus on the opportunities you can win
■ Drop the opportunities you can’t win (or aren’t worth winning)
■
■ Forecasting
■
Have a forecast the business can believe
■ Performance management
■
■
Know who in the sales team can perform
Know who the weaker performers are and the help they need
Copyright © 2009-2014 Freedom2Act ApS. All rights reserved.
15JAN14 / 3
Freedom2Act

4. Freedom2Act
The Freedom2Act Sales Portfolio Management™ increases sales
success through systematic qualification, planning, and
managing progress to target the most valuable and profitable
sales opportunities and portfolio segments.
■ Applications
■
■
■
■
■
Sales opportunity qualification
Focus on profitable customers
Management of sales pipeline progress
Strategy and account development
Forecasting
Copyright © 2009-2014 Freedom2Act ApS. All rights reserved.
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Freedom2Act

5. Sales Opportunity Qualification
■ Reduce cost of sale by
analysing opportunities
■
Objective and consistent
■
■
All sales opportunities analysed
consistently
High
Powerful, graphical reporting
■
■
Client #11
Client #17
Client #03
Spot the good sales opportunities
Spot the poor sales opportunities
■ Make forecasting reliable
Client #05
Client #01
Client #09
Prioritize
Client #08
Client #06
Client #13
Must Win
Client #10
Client #12
Ability
to Win
Client #08
Client #16
Client #14
Client #18
Client #19
Await
Prioritize
Client #04
Low
Low
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15JAN14 / 5
Attractiveness
High
Freedom2Act

6. Focus on profitable customers
■ Increase profitability by
analysing customers:
■
■
■
■
Champions:
Low cost/high value
Demanders:
High cost/high value
Acquaintances:
Low cost/low value
Losers:
High cost/low value
■ Focus effort on the
right customers
SEE HOW
High
Internal
Value
Demanders
Champions
Loosers
Acquaintances
Low
Internal
Value
High Cost
to Acquire
Copyright © 2009-2014 Freedom2Act ApS. All rights reserved.
15JAN14 / 6
Low Cost
to Acquire
Freedom2Act

7. Strategy and Account Development
■ Know which customers to
invest sales effort in
■
■
■
Know which customers have
growth potential
Know which customers you
need to defend
Know which customers have
little potential
SEE HOW
High
Value
Harvest
Low
Value
Defend
Divest
Low
share
High
share
Our Share of the Pie
Copyright © 2009-2014 Freedom2Act ApS. All rights reserved.
15JAN14 / 7
Freedom2Act

8. Economics
■ Freedom2Act will enable
you to:
■
■
■
■
Increase your win rate
– higher revenues
Reduce your marketing costs –
higher profits
Reduce your loss rate
– higher profits
Focus resources better
– higher revenues and profits
■ With result that:
■
ROI of Freedom2Act is frequently
more than 10 times it’s cost the
first year.
Copyright © 2009-2014 Freedom2Act ApS. All rights reserved.
15JAN14 / 8
Freedom2Act

9. Customer Case
“We increased the efficiency of
our sales force by 50 pct. by
systematically identifying the
most interesting sales
opportunities in terms of value
and profitability.”
“Applying the dynamic and "easyto-use" sales tool we were able to
quickly select the best 30 targets
from a list of 150 potential sales
opportunities.”
5
Won
Closing
Negotiation
Customer evaluates
Prepating proposal
First meetings
Qualification
4
3
2
1
0
Business as Usual
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15JAN14 / 9
Freedom2Act
Freedom2Act

10. Testimonials
“Easy to use – immediate results”
“Assurance for focused sales efforts”
“Structured knowledge on existing/new customers”
“Improved qualification based upon objective criteria”
“Easy identification of attractive opportunities”
“Clear identification of the low hanging fruits”
“Focus on where and which efforts are required”
“Quick hatching out in leads that do not really lead to anything”
“The tool gave me a clear indication of which direction to take in a
difficult customer situation”
“A relevant product for any account manager.
It gives an immediate and comprehensive overview of customers after
answering only few but relevant sales qualification questions”
Copyright © 2009-2014 Freedom2Act ApS. All rights reserved.
15JAN14 / 10
Freedom2Act

11. Selected Freedom2Act References
http://www.freedom2act.com/freedom2act/RB_interview_GAC_Ltd_I.wmv
http://www.freedom2act.com/freedom2act/RB_interview_GAC_Ltd_II.wmv
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15JAN14 / 11
Freedom2Act

12. If you want to learn more
then send an e-mail to
info@freedom2act.com
and we will contact you.
Click here to test the sales tool.
Copyright © 2009-2014 Freedom2Act ApS. All rights reserved.
15JAN14 / 12
Freedom2Act