This document provides tips for using Facebook Live video and promoting social media content. It discusses the types of Facebook Live videos including on-the-spot, scheduled events, and hosted shows. It also covers how to schedule and promote live videos as well as follow up after an event. The keys to success are planning ahead, making eye contact with the camera, choosing times when your audience is online, promoting through multiple channels, and following up with interactions after a live video.
2. What’s New In Social Media?
Part 1
Facebook Live Video
Part 2
Snapchat
3. Key to Success
● You have Twitter, Facebook, and Snapchat on your phone
● You are ready to have fun!
● You are willing to jump in and start making posts right away!
5. Facebook Live Video - How to Get Started
● Currently it is only on mobile, but coming to desktop natively!
● You can install OBS software for free in order to do live from desktop
6. What You Need
● Smart Phone with Facebook app Optional Items:
○ Tripod or selfie stick
○ Mic
○ Lights
○ Background
9. On The Spot
● Best for…
○ Quick tips
○ Building connection and authenticity
○ Sharing fun and beautiful moments
○ Unscripted
○ Quality can be lower on this as long as you can be seen and heard
10. On The Spot
● Ideas for this type of live video
○ Showing a new product you just got for an “open the box”
○ Sharing a new find in the moment (restaurant, food, etc.)
○ Someone you bumped into unexpectedly and you want to introduce or
share
11. Key to Success
Imagine you are talking to a friend, and look
directly at the camera to make “eye contact.”
12. Scheduled Event
● Best for…
○ Training
○ Product launch or announcement
○ Interviews
○ Special events
13. Scheduled Event
● Ideas for this video type…
○ Have an agenda
○ Plan an outline for what you want to talk about and practice
○ Create a detailed promotion plan
14. Key to Success
Make it shine! This is something that will be
viewed live and after the fact!
15. Hosted Show
● Best for…
○ Building your ongoing brand
○ Growing the momentum of your audience
○ A great alternative to or addition to a podcast or other content type
○ Highest level of production quality expected
16. Hosted Show
● Ideas for this type…
○ Interview show
○ Regular topic (best of, top 10, etc.)
○ Cooking show (set up may be harder)
17. Key to Success
Think through your goal and plan and make
sure it is sustainable!
19. Key to Success
Know your audience! Pick a time when they
will be online and able to engage.
20. Promoting
● Post publicly about the upcoming event
● If you have a page, use the Publishing tools to schedule
● Invite key people individually
● Send an invite to your email list and promote through other channels
● Give them sneak peeks into what you are planning to make them excited to
come
● Tag any show guests, and make sure you communicate with them about
promotion ahead of time
21. Key to Success
Don’t be shy! Make sure your audience knows
when, where, and why to tune in!
22. After the event...
● Respond to any interactions you missed
● Be sure to continue to watch for interactions and respond even for the next
couple days
● Thank people (in private or public) who have helped and promoted
● Make notes immediately after about what you want to do better - always do
this right away and write it down because you WILL forget!
