Infographic showing the best sources for new customers for small businesses.

1. Presented by SCORE.org
Many approaches are tried...
Company Website 54%
Email Marketing 61%
Social Media 44%
Online Advertising 17%
Daily Deals 14%
...but what are the results?
say it’s important to be
found on major search
engines and be viewed
on mobile devices.
But just 25% know how to
create a mobile site!
Company
Website
SEO named most effective
tactic by those that use it...
...but HALF never even
update their lisitings!
% Social Media
91
of online adults access
each month
eMail
gives a big return
70% spend less
than 3 hours a
week on it...
Typical social media budget
$0 - $100 (60%)
$101 - $1k (22%)
$1000+ (14%)
say it increases
their revenue.
Don’t Know (5%)
Who manages social media marketing?
74%
6%
8%
12%
No special employee
Consultant
Part-time employee
Full-time employee
Brands that post
daily reach 22% of
their fans in a given
week.
50% of business owners said
they gained new customers
via social media – notably
Facebook and Linkedin.
Only 12%
said that Online
Advertising was
very effective.
Daily Deals can bring in new customers
online shoppers
60% of alldaily deal websitesubscribe
to a
89% of people who bought offers
used them
29% of deal redeemers are brand
new customers
82% of deal redeemers have
returned for repeat business
what they
bought:
• 57% Restaurants
• 29% Sport/outdoor activity
• 29% Spa
• 29% Hotel
• 29% Arts and crafts
• 27% Fitness
in association with
SOURCES:
• Zoomerang Online Surveys and Polls
• http://searchengineland.com/survey-half-of-small-businesses-never-update-their-listings-online-147459
• http://www.aweber.com/blog/email-marketing/2013-small-biz-infographic.htm
• http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/The_Power_of_Like_
How_Brands_Reach_and_Influence_Fans_Through_Social_Media_Marketing
• http://www.experian.com/assets/simmons-research/brochures/experian-marketing-services-2011
-social-media-consumer-report2.pdf
• Mediabistro published an infographic produced by Crowdspring
http://www.mediabistro.com/alltwitter/small-business-social-media_b14294
• http://www.affinityexpress.com/sites/default/files/Affinity_Express_SMB_Online_Survey.pdf
• ForeSee 2011 E-Retail Satisfaction Index (U.S. Holiday Edition)
• Lab42 http://blog.lab42.com/whats-the-deal-with-daily-deals