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addicted to


Greatness
How Gamification Unleash Total Engagement




 R o a n      Y o n g
The Storyline
    Start

Level 1      Level 2

The war of   How gamification
engagement   unleash total
             engagement
3 Implications of
                                      Disengagement
                                         (Higher) Absenteeism
                                         (Lower) Productivity
                                         (Lower) Creativity




Disengaged people hurt organisation
Yearly Cost of Disengagement
                         United States



            Germany

                             $ 350b
              $ 175.5b
Singapore

   $ 6b


                                    Source: Gallup study
Engagement                           Talent
 “talent is cheaper than table salt. What separates
the talented individual from the successful one is a lot
of hard work”

Stephen King


                      “far and away the best prize life has to offer is
                      the chance to work hard at work worth doing”
                      Theodore Roosevelt
10,000
                                                                   Hours


Every engaged people is talented, but not every talented people is engaged.
Engagement is more important than bringing talented people in.
the happiest people: Steve Jobs (L) and Jeremy Lin (r)




                     “far and away the best prize life has to offer is
                     the chance to work hard at work worth doing”
                     Theodore Roosevelt




                      Image: Flickr © acaben               Image: Flickr © DvYang
The War for talent   is over

of Engagement
       Motivation          max

       creativity          max

       Motivation          max

       creativity          max
The war of engagement is about making work meaningful. It turns work into play.
The Storyline
    Start

Level 1      Level 2

The war of   How gamification
engagement   unleash total
             engagement
3 Elements of Fun
                Autonomy



            2   Complexity


                A connection
                between effort and
                reward
Sustained Fun

                Sustained fun means
                making progress
                visible
Reality is Broken

  gamification




Gamification is the use of game design techniques and mechanics to solve problems and to engage
audiences
Game
mechanics




Autonomy              complexity           A link between effort
                                           and reward
Defeat the enemy      You develop skills
in any way possible   just-in-time to      You get level-ups, points,
                      defeat the enemy.    artifacts, and other virtual
                                           goods after you defeat the
                                           enemy.
Game
mechanics




progress is visible
                        *   inculcate self-belief

You can clearly see         There is someone who
progress toward             guide you or believe that
character development       you can fulfill your destiny
and the end-game.
Sounds crazy?
Gamification is
made possible by:              Big
                              data



                    Mobile
                    gadgets
Gamified
world
Salesforce.com
                               Points



     Goal

                            Achievements




      Progress visibility
Points need to
                               have meaning




                                     Ranking is based on
                                     followership, not points




Tencent Weibo’s point system isn’t gamification. Point system becomes gamification when
there is a meaning underneath the points
Inject
meaning
Gamification builds confidence and helps people to focus to achieve their personal goals




                                     Re-charge confidence!




                                                                      Image © Flickr user: p_a_h
Gamify to engage!
        Motivation

         creativity


Unleash total engagement using gamification. And increase innovation and productivity!
e-book

About Me
Strategist | consultant |
speaker


   www. roanyong.com

   @roanyong

   roan_yong@yahoo.com

   roan.yong

   roan julius indra
                            bit.ly/sociacol

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Addicted to Greatness

  • 1. addicted to Greatness How Gamification Unleash Total Engagement R o a n Y o n g
  • 2. The Storyline Start Level 1 Level 2 The war of How gamification engagement unleash total engagement
  • 3.
  • 4. 3 Implications of Disengagement (Higher) Absenteeism (Lower) Productivity (Lower) Creativity Disengaged people hurt organisation
  • 5. Yearly Cost of Disengagement United States Germany $ 350b $ 175.5b Singapore $ 6b Source: Gallup study
  • 6. Engagement Talent “talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work” Stephen King “far and away the best prize life has to offer is the chance to work hard at work worth doing” Theodore Roosevelt
  • 7. 10,000 Hours Every engaged people is talented, but not every talented people is engaged. Engagement is more important than bringing talented people in.
  • 8. the happiest people: Steve Jobs (L) and Jeremy Lin (r) “far and away the best prize life has to offer is the chance to work hard at work worth doing” Theodore Roosevelt Image: Flickr © acaben Image: Flickr © DvYang
  • 9. The War for talent is over of Engagement Motivation max creativity max Motivation max creativity max
  • 10. The war of engagement is about making work meaningful. It turns work into play.
  • 11. The Storyline Start Level 1 Level 2 The war of How gamification engagement unleash total engagement
  • 12. 3 Elements of Fun Autonomy 2 Complexity A connection between effort and reward
  • 13. Sustained Fun Sustained fun means making progress visible
  • 14. Reality is Broken gamification Gamification is the use of game design techniques and mechanics to solve problems and to engage audiences
  • 15. Game mechanics Autonomy complexity A link between effort and reward Defeat the enemy You develop skills in any way possible just-in-time to You get level-ups, points, defeat the enemy. artifacts, and other virtual goods after you defeat the enemy.
  • 16. Game mechanics progress is visible * inculcate self-belief You can clearly see There is someone who progress toward guide you or believe that character development you can fulfill your destiny and the end-game.
  • 17. Sounds crazy? Gamification is made possible by: Big data Mobile gadgets
  • 19. Salesforce.com Points Goal Achievements Progress visibility
  • 20. Points need to have meaning Ranking is based on followership, not points Tencent Weibo’s point system isn’t gamification. Point system becomes gamification when there is a meaning underneath the points
  • 22. Gamification builds confidence and helps people to focus to achieve their personal goals Re-charge confidence! Image © Flickr user: p_a_h
  • 23. Gamify to engage! Motivation creativity Unleash total engagement using gamification. And increase innovation and productivity!
  • 24. e-book About Me Strategist | consultant | speaker www. roanyong.com @roanyong roan_yong@yahoo.com roan.yong roan julius indra bit.ly/sociacol