This is the presentation I shared with the CEO while redesigning the company logo. Given the quick turnaround and limited time, I thought decided to show the process allowing all parties to feel involved.
3. Considerations
We are pivoting to enterprise. But need to be respectful to our consumer orgins and company culture.
Logo should be easy for anyone and everyone to applywith out distortion — consistency.
The logo should represent our product, company and culture without being to specific.
It must work on the internet. On a Polo shirt. On the side of a building.
Many people will only see our logo on black and white print outs (invoices, tech specs)
4 color logo
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