1. ROBERT M. HENTZ
AREAS OF EXPERTISE
e-Business
 Developed and support corporate website newsroom featuring media contacts and releases
 Responsible for accuracy and maintenance of eight websites and significant parts of www.bjc.org
 Consultant to BJC clients regarding all aspects of websites, including analytics and social media
 Develop and manage internet marketing strategies in support of client business objectives
Marketing
 Conducted communications and media training 1,200 new employees annually
 Liaison to Office of Human Resources providing promotional and communication support; part of a
collaborative effort that reduced employee turnover from 36% to 18%
 Associate editor and project manager for continuing educational schedule and newsletter
 Coordinate production schedule, editing, layout, approval and distribution for two monthly e-newsletters
 Extensive higher education marketing experience; active communication partner with administration
Public Relations
 Proactively created and disseminated press releases, fact sheets, Q&As, FAQs and media kits
 Coordinated all facility and departmental tours; averaged one tour every three weeks
 Associate editor and adviser; Truman Medical Centers Charitable Foundation newsletter
 Managing editor for system newsletter covering three main campuses and six satellite clinics;
coordinated writers, graphic artists, photographers, printers, production and distribution
 Produced brochures, flyers, posters, patient instruction sheets and other printed materials
 Member of inaugural employee recognition committee; responsible for producing invitations, program
agenda, recognition video and speeches for CEO and key administrators
PROFESSIONAL EXPERIENCE
2004-present, BJC HealthCare, St. Louis, MO
 Senior Coordinator, BJC Web Services, Communications & Marketing
1997-2004, Truman Medical Centers, Kansas City, MO
 Manager, Marketing & Public Relations
1996-1997, Target Marketing, Inc., Liberty, MO
 Marketing Coordinator/Specialist, Communications & Marketing
1995-1995, Daily Star-Journal, Warrensburg, MO
 Marketing/Advertising Representative, Advertising Department
EDUCATION
University of Central Missouri (Central Missouri State University), Warrensburg, MO
 Master of Arts, Mass Communications (30 hours)
Southeast Missouri State University, Cape Girardeau, MO
 Bachelor of Science, Mass Communications; Minor, Journalism
SKILLS
Competent in HTML, Google Analytics, Photoshop, website content management platforms, DNN, AP Style
7333 NELSON’S MILL DRIVE | O’FALON, MO 63368
636.696.3634 | ROBHENTZ@YAHOO.COM