1. ROBERT MCELROY
Midlothian, VA ▪ 561-756-7872 ▪ robroy2426@gmail.com
B2B & B2C SALES REPRESENTATIVE
BUSINESS DEVELOPMENT | ACCOUNT MANAGEMENT | TERRITORY GROWTH
Self-motivated sales professional with demonstrated success exceeding revenue goals within business development roles.
Brings decades of experience establishing new relationships, understanding needs and offering tailored solutions to clients.
25+ years of experience building relationships with diverse customers in nonprofit, financial real estate and automotive sales.
REVENUE HIGHLIGHTS
 #1 Sales Representative during 5 consecutive years by increasing call volume, connecting with members
at mutually convenient hours, reactivating inactive members and closing new sales leads with NFIB.
 Top 1% Mortgage Broker out of 500 who grew monthly loan closings from 5 to 75 through advertising,
such as radio, mailers and lead purchases, as well as by testing of ad messaging with WCS Lending.
 Grew Monthly Closings from $0 to $3MM by personally leading all marketing, advertising, business
development and real estate client account management with Benchmark Mortgage.
PROFESSIONAL HISTORY
National Federation of Independent Businesses (NFIB) | Boca Raton, FL 2010 - Present
TELEPHONE SALES REPRESENTATIVE
Assists this small business association to promote and protect the rights of members to own, operate and grow businesses
by raising funds for lobbying initiatives via phone-based prospecting.
 Generates annual revenue in excess of $750K via outbound calling to business owners
 Renews annual memberships and establishes new relationships with a database of 5,000 leads
 Logs all account and prospect client interactions in the company’s CRM database
WCS Lending | Boca Raton, FL 2007 - 2010
VICE PRESIDENT OF SALES
Independently marketed mortgages and financial instruments to both residential and commercial customers. Generated
closing revenue in excess of $3MM per month. Responsible for all marketing, prospecting, and client relationships.
 Managed the pipeline through the lifecycle including prequalification, underwriting, loan structuring and closing
 Located new clients by networking within local business groups and sending bi-weekly batches of 10K mailers
 Conducted follow-up with leads from Lending Tree, advertising (print and radio) and referral sources
Benchmark Mortgage | Boca Raton, FL 1993 - 2007
LICENSED MORTGAGE BROKER
Founded and operated this full service net branch brokerage firm that employed a 5-person team of mortgage brokers. Led
sales, advertising, training and operations. Managed the sales lifecycle from inception to closing.
 Hired and trained brokers to work with a large volume of incoming leads from Lending Tree
 Maintained databases, tracked leads, forecasted budgets and updated records for state compliance
EDUCATION
University of Massachusetts, Boston • Licensed Realtor