2. My name is Rob Ponce. Professionally, I go by Rotten. I live in
Howell, NJ and I am at Full Sail for Music Business.
I am making my way through the Full Sail Music Business
program for the useful information I could use on setting up
both a stable music career as well as legitimate businesses
that will aid me in my dreams of success in the music
industry.
My goal is to be a music producer and run everything through
a record collective in which I, as well as others, will work to be
both independent music producers with major label
connections and independent artists who could go major and
make business partnerships in the process. I am doing all of
this because I have a passion for music and it has been my
dream from the start to take music seriously.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Producer
• Artist
• Writer
CREATOR - My primary goal is to express
myself as well as help whomever I’m
producing for express themselves through
making music. To be imaginative, creative,
and bring their vision to life as well as my
own. I come with an incredible amount of
passion that translates in my general
approach to the music production process.
MUSIC PRODUCER for MUSIC INDUSTRY
Picture Relevant
to Your Industry
Goes Here
4. GOALS
Short Term: (Immediately After Graduation, 2023)
• Build a fanbase and release projects on major
platforms
‣I will start building an online presence so that it
isn’t zero like now.
Mid Term: 2030
• Be a leader in the independent scene and have major
label collaborations and connections
‣Make appearances on Billboard Hot 100 and
200 charts with independently released music
by 2030
Long Term: 2040
• Be signed to major label as co-partnership with my
collective
‣#1 singles and albums, music placement
across multiple platforms and media, Grammy
consideration, MTV award consideration,
music being performed/ producing music for
performers who headline shows and festivals
5. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Music Production
SOFT
HARD
Novice / Adept / Expert
Musical Ability Novice / Adept / Expert
Collaboration Skills Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Music Production
SOFT
HARD
Novice / Adept / Expert
Musical Ability Novice / Adept / Expert
Marketing/Business Management Novice / Adept / Expert
Liasionship/Business Collaboration Novice / Adept / Expert
6. I help people express themselves by making
music they can relate to.
PROMISE
7. CREDENTIALS
Work Experience:
• Sales Associate @ Guitar Center
• Bank Teller @ TD Bank
• Customer Service Associate @ Wawa
• Sales Associate @ KicksUSA
Education:
• High School Diploma from Howell High
School in Farmingdale, NJ
• (IN PROGRESS) Music Business, B.S,
from Full Sail University
Picture Relevant
to Your Industry
Goes Here
8. COMPETITION
Iris Buckley
Volunteer Experience:
• Hangout Music Festival
Industry Experience:
• N/A
Education:
• High School Diploma
• Music Business, B.S., from Full Sail
Skills and Pro
fi
ciencies:
• Management Skills
• Marketing Skills
• Merchandising and Retail Experience
Overall Online Presence:
• Social media accounts, LinkedIn
• Grade: Average, 65 out of 100
Rob Ponce
Industry Experience:
• N/A
Education:
• High school diploma
• (In Progress) Music Business, B.S., from Full Sail
Leadership Experience:
• N/A
Skills and Pro
fi
ciencies:
• Music Production Skills
• Musician of 10+ years
• Experience in sales and communications
Overall Online Presence:
• None
• Grade: Poor, 0 out of 100
9. COMPETITION
Nick Mira
Industry Experience:
• Internet Money
• Collaborations with artists like Juice
WRLD, Post Malone, etc.
Education:
• High School Diploma
Leadership Experience:
• Co-Founder of Internet Money records
• Main producers on many projects on major labels
Skills and Pro
fi
ciencies:
• Music Production skills
• Musician of 10+ years
• Collaboration skills and experience dealing with major
labels and their artists
Rob Ponce
Overall Online Presence:
• YouTube channel, Twitch account, music released on
all major platforms, website, Twitter
• Grade: Above Average, 85 out of 100
Industry Experience:
• N/A
Education:
• High school diploma
• (In Progress) Music Business, B.S., from Full Sail
Leadership Experience:
• N/A
Skills and Pro
fi
ciencies:
• Music Production Skills
• Musician of 10+ years
• Experience in sales and communications
Overall Online Presence:
• None
• Grade: Poor, 0 out of 100
10. BRAND POSITION
For artists who are looking to make real music
that connects with people, I provide the freedom
to produce whatever your heart desires that will
reach the masses. My mission is to be as
independent as possible to make sure authenticity
and equality are always present.
11. NETWORKING &
MARKETING
Industry Events & Organizations
• I plan on networking on the internet and making
connections to meet and work with people in the music
industry on a less public scale. Producers play more of a
behind the scenes role.
Digital Marketing
• Primary Content: I am mainly going to be releasing music
through DistroKid onto major platforms like Spotify and Apple
Music.
• Primary Tools: I will be using programs like Logic Pro X to
produce music and services like DistroKid to release it. All
major social media platforms like Instagram, Twitter, and
YouTube will be used to promote and share the music.
• Website: The website will act as the one stop shop. All the
music, links to socials, merch, and event info for tours,
festivals, appearances, etc. will be on there.
12. PROFESSIONAL DEVELOPMENT
Mentor
• I have a mentor already in Jay Sweet, musician and
Professor of Music at Monmouth University. As time
goes on, I of course will actively be searching for and
enacting the help of other producers and musicians to
learn and collaborate.
Formal Education
• Music Business degree from Full Sail University (To be
completed in 2023)
Technical Skills
• Music Production skills (This is a constant journey that will
result in never ending learning and practicing)
• Expert in Logic Pro X and gaining a certi
fi
cation in the
DAW (Courses run all year round so once I have the
money I can enroll in a program to be of
fi
cially certi
fi
ed if
I’d like to)
Soft Skills
• Time management skills need to be worked on
• Collaboration skills are a constant area of improvement
• Liaison-ship will need to be learned
13. Rob Ponce/Rotten
My name is Rob Ponce. I’m a music producer
and I run a record collective called Moon Motel
Records. I am working to be both independent music
producers with major label connections and independent artists who could
go major and make business partnerships in the process. Whatever feel
you’re going for in your music we can get it there and make some music that
is real that people can relate to.
“
