At EUPRIO 2013 me and my colleague Karlijn de Wit presented a workshop on how to train social media ambassadors. TU Delft uses students in the webcare team, and they need to be trained to be ambassadors

1. 05/30/12
Challenge the future
Delft
University of
Technology
How to train your social media
ambassadors?
Rob Speekenbrink & Karlijn de Wit, marketing & communication TU Delft

17. Reality check

19. Monitoring

20. Interaction

21. Sentiment

22. Corporate branding

24. They are all
ambassadors

25. University
=
scientists
teachers
non-scientists
all students

26. We just train
them

27. But that’s not what we’re going
to talk about today
we’re not the target group
Karlijn

28. Using students for our webcare

29. skills

30. creativity & brains

31. networks

32. Time on their hands

33. They speak the language

34. Not all of them are fit for the job
Not every one of them
is fit for the job

35. Danger 1:
They come and go

36. Danger 2:
It’s out of your hands. Do
you trust them enough?

37. Danger 3:
Are they as biased as we
are?

38. But they do exist

39. And we train them
Rob
And now you are the
students in our webare
team

40. Content

41. Tools / technical stuff

42. Behavior

43. Organisation

44. Content
Karlijn

45. why is this good content?

47. Student politics - KdW

51. Technical / tools
Rob

52. Monitoring tools

53. Tweetdeck

54. Facebook / Ads

55. LinkedIn company and alumni
group

56. Behavior
Karlijn

68. Organisation
Rob

69. Organisation sensitivity

70. Who knows what?

71. The website = the truth

72. Departimentalisation

73. F.A.Q.

74. Our responsibility but effort together

75. QuickTime™ and a
H.264 decompressor
are needed to see this picture.

76. Rob Speekenbrink
Consultant Online Media
@RobSpeekenbrink
+316-81834114
Karlijn de Wit
Marketer
@dewitk
+316-38829157