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LinkedIn
Sales Navigator
No more cold calls – gain
new insights into leads




Build real connections to the people and companies you need to reach


Contact Decision Makers Directly and                         Expand Your Network and Leverage Your
Shorten Your Sales Cycle                                     Common Connection
Sales Navigator includes LinkedIn InMail, the powerful       With 150 million members, LinkedIn offers real
contact tool that lets you send messages to decision         connections to the people and companies you need
makers even if they’re not in your network. According to     to reach. While employees with more coworker
a CSO Insights study, on average 8 InMails can generate      connections receive more introductions, only 53% of
1 new sales opportunity.1                                    sales professionals have leveraged their coworkers to
                                                             facilitate introductions to new opportunities.2 With Team
Find and Be Found with Trusted Data                          Link from LinkedIn, you automatically see who on your
                                                             sales team is a first-degree connection with your
Make your LinkedIn profile work harder for you. With         prospect, resulting in warm introductions and more
your LinkedIn profile, present a professional impression     deals won.
of both you and your company for interested inbound
leads. The power of LinkedIn's professional graph and
insights extends to prospects too. LinkedIn members          Drive Deeper Adoption of Your Existing
self-author their profile information, so you can trust      CRM Investment
that it's accurate and up to date. In fact, 87% of sales     Sales Navigator users using LinkedIn within their CRM
reps found more information about people or                  view an average of 27 LinkedIn profiles a day, compared
companies using Sales Navigator that they wouldn't           to the broader population of sales professionals who
have found otherwise.2                                       view just five profiles per day.1 By integrating your CRM
                                                             with social channels like LinkedIn, you are researching
Prioritize Your Accounts and Territory                       and connecting with your prospects in the environment
                                                             where they live and prospecting smarter within your
Don’t waste time pursuing ineffective leads. Sales
                                                             existing CRM.
Navigator’s Lead Builder tool helps you build a contact
list based on criteria such as seniority, title, function,
and industry, and prioritizes that list by the number of
people you know at that company. And with other
LinkedIn tools such as Profile Organizer and Saved
Searches, you can track profiles, organize them into
folders, and add your own sales notes.
LinkedIn Integration with Microsoft Dynamics CRM
LinkedIn inside of Dynamics CRM automatically matches LinkedIn profiles to your Dynamics CRM records and transforms your
contact record to a dynamic display of customer self-authored profile information.




                                View professional
                                history and summary
                                                        Contact directly
                                                        with InMails




                                                                                  Leverage first-degree
                                                                                  connections of your organization
                                                                                  to reach prospects




Sales Navigator boosts the
effectiveness of your sales team with:
• Access to a worldwide network of 150 million
  (and growing!) professional members
• Integration of rich profile data with your
  existing CRM solution
• Trusted, authentic data in self-authored profiles
• Tools for prioritizing and managing lead
  development
Lead Builder



                                                                        Build pipeline
                                                                        with new leads

                      Search criteria
                      for leads




                                                                                        Gain full-name visibility for
                                                                                        third-degree connections




                                                  LinkedIn free              Premium
                                                  version                    sales account
Team Link: Leverage your team’s
combined network

InMails: Gain access to decision                                                  10 per month
makers – response guaranteed

Saved search alerts: Stay on top                    3 saved search
                                                                                  minimum of 7
of new leads                                            results

Lead Builder: Source and close
deals with integrated data

Premium search filters: Pinpoint
the right leads

Profile Organizer: Save important
profiles and sales notes

Who’s Viewed Your Profile: Be
proactive in managing inbound
queries and interest in your profile




1
    CSO Insights, "Results of LinkedIn for Salesforce.com Research," March 2012
2
    LinkedIn Charter Customer Survey, November 2011



                                                                                                 Please contact your sales manager or account manager for more information.
                                                                                                 Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in
                                                                                                 the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

                                                                                                 10-LCS-064-G 0312

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Linked in sales navigator for microsoft dynamics crm

  • 1. LinkedIn Sales Navigator No more cold calls – gain new insights into leads Build real connections to the people and companies you need to reach Contact Decision Makers Directly and Expand Your Network and Leverage Your Shorten Your Sales Cycle Common Connection Sales Navigator includes LinkedIn InMail, the powerful With 150 million members, LinkedIn offers real contact tool that lets you send messages to decision connections to the people and companies you need makers even if they’re not in your network. According to to reach. While employees with more coworker a CSO Insights study, on average 8 InMails can generate connections receive more introductions, only 53% of 1 new sales opportunity.1 sales professionals have leveraged their coworkers to facilitate introductions to new opportunities.2 With Team Find and Be Found with Trusted Data Link from LinkedIn, you automatically see who on your sales team is a first-degree connection with your Make your LinkedIn profile work harder for you. With prospect, resulting in warm introductions and more your LinkedIn profile, present a professional impression deals won. of both you and your company for interested inbound leads. The power of LinkedIn's professional graph and insights extends to prospects too. LinkedIn members Drive Deeper Adoption of Your Existing self-author their profile information, so you can trust CRM Investment that it's accurate and up to date. In fact, 87% of sales Sales Navigator users using LinkedIn within their CRM reps found more information about people or view an average of 27 LinkedIn profiles a day, compared companies using Sales Navigator that they wouldn't to the broader population of sales professionals who have found otherwise.2 view just five profiles per day.1 By integrating your CRM with social channels like LinkedIn, you are researching Prioritize Your Accounts and Territory and connecting with your prospects in the environment where they live and prospecting smarter within your Don’t waste time pursuing ineffective leads. Sales existing CRM. Navigator’s Lead Builder tool helps you build a contact list based on criteria such as seniority, title, function, and industry, and prioritizes that list by the number of people you know at that company. And with other LinkedIn tools such as Profile Organizer and Saved Searches, you can track profiles, organize them into folders, and add your own sales notes.
  • 2. LinkedIn Integration with Microsoft Dynamics CRM LinkedIn inside of Dynamics CRM automatically matches LinkedIn profiles to your Dynamics CRM records and transforms your contact record to a dynamic display of customer self-authored profile information. View professional history and summary Contact directly with InMails Leverage first-degree connections of your organization to reach prospects Sales Navigator boosts the effectiveness of your sales team with: • Access to a worldwide network of 150 million (and growing!) professional members • Integration of rich profile data with your existing CRM solution • Trusted, authentic data in self-authored profiles • Tools for prioritizing and managing lead development
  • 3. Lead Builder Build pipeline with new leads Search criteria for leads Gain full-name visibility for third-degree connections LinkedIn free Premium version sales account Team Link: Leverage your team’s combined network InMails: Gain access to decision 10 per month makers – response guaranteed Saved search alerts: Stay on top 3 saved search minimum of 7 of new leads results Lead Builder: Source and close deals with integrated data Premium search filters: Pinpoint the right leads Profile Organizer: Save important profiles and sales notes Who’s Viewed Your Profile: Be proactive in managing inbound queries and interest in your profile 1 CSO Insights, "Results of LinkedIn for Salesforce.com Research," March 2012 2 LinkedIn Charter Customer Survey, November 2011 Please contact your sales manager or account manager for more information. Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-064-G 0312