Rum was the original American spirit before the Revolution in the 1770s, fueled by cheap and readily accessible molasses from the Caribbean colonies. The number of small distilleries across North America was astounding. The tax on molasses was a principal factor in the American Revolution.
Several centuries later, craft rum distilleries are again sprouting up across America at an astounding pace. National, regional and local rums distillers are gaining well-deserved attention -- with many making their mark as true artisan spirits -- winning awards and setting new standards for authentic, hand-made rum.
At The New American Rum Revolution seminar, participants will explore rum's past, taste rum's present and listen to predictions of rum's future as they sample ten outstanding examples of great American rum.
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American Rum Seminar
1. By Robert A. Burr
@RobsRumGuide #AmericanRum #TOTC2016
2. Rum was America's first most popular spirit.
Distilleries were established in great numbers across the land.
Molasses was plentiful and inexpensive.
AMERICAN RUM HISTORY
As the emerging British colonies
struggled to establish
themselves with basic industries
and infrastructure, the
importation of spirits was
challenging and expensive, so
the production of local rum was
critical.
#AmericanRum #TOTC2016
3. AMERICAN RUM HISTORY
Much has been written about America's early rum industry by
talented authors with insight into the subject of American
Rum.
#AmericanRum #TOTC2016
Ian Williams
”Rum: A Social
and Sociable
History of The
True Spirit of
1776"
Wayne Curtis
”and a BOTTLE of
rum: The History
Of The World In
Ten Cocktails"
4. AMERICAN RUM HISTORY
Distribution was a challenge.
It made sense for distilleries to be
established wherever populations were
growing, chiefly along the Atlantic
coast before the American Revolution.
Rum fueled America's need for distilled spirit.
#AmericanRum #TOTC2016
5. Molasses Was Money
It was not unusual for American products
shipped to the Caribbean islands to be
paid for with their abundant supply of
molasses, especially from the French
territories.
This friction with the British
establishment led to tighter rules and
restrictions against French imports into
the colonies.
AMERICAN RUM HISTORY
Rum Was Money
Although rum from British colonies
was a valuable and prized commodity
in England,
American rums soon
gained a reputation for
top quality
to the point where they were used as
currency in cross-Atlantic trading.
Massachusetts and Rhode Island were
especially well regarded for their cane
spirits.When smugglers found opportunities –
British rules were openly ignored.
#AmericanRum #TOTC2016
6. AMERICAN RUM HISTORY
American Rum makers
filled their old molasses
barrels with fresh rum to be
loaded onto ships crossing
the Atlantic.
The combination of the wet
barrels, the rocking motion
of the ships and the time it
took crossing the Atlantic,
produced an unique style
of rum favored by sailors.
The triangle trade between
Europe, West Africa and the
Caribbean fueled the grand
expansion of cane plantations.
The increasing availability of
cheap molasses for New England
benefitted and greatly expanded
America's rum production.
#AmericanRum #TOTC2016
7. Rum Begat a Revolution
England's ban on slavery in the late 1770s, as
well as increased taxes on molasses for the
American colonies signaled the beginning of
the end of this era -- and fueled the fires of the
coming American Revolution.
Rum Reduced
By the mid-1800s, as the new American population continued to
reach further west in the Appalachians and Mid-West and South,
American rum production was greatly supplanted by Bourbon,
Whiskey, Rye and American brandies.
AMERICAN RUM HISTORY
#AmericanRum #TOTC2016
8. AMERICAN RUM HISTORY
Prohibition was the final
nail in the coffin for
most rum producers
that managed to carry
on through the early
20th century.
Nearly all the
American rum
stills were
shut down.
#AmericanRum #TOTC2016
9. AMERICAN RUM HISTORY
The phenomena of the 21st century Rum Renaissance
and the rapid establishment of local and regional
distilleries across the land offers hope that America
will once again enjoy a vibrant and robust rum
production industry.
Ever since the American Revolution,
our rum industry has been in steady
decline, until…
In the 21st Century, new producers are
cropping up in every corner of the
United States.
Rum distilleries are being established
across the country.
American Rum is the rise, again.
#AmericanRum #TOTC2016
10. Ladies and gentlemen:
We now present for your edification and delight… evidence of the
AMERICAN RUM HISTORY
#AmericanRum #TOTC2016
11.
12. RUM DISTILLERS
IN AMERICA
Tailwinds Distilling
St. George Spirits
St. Augustine Distillery
Montanya Distillers
Maggie’s Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
13. TAILWINDS
DISTILLING
Traildragger White Rum
Traildragger Amber
Taildragger Coffee
Plainfield, IL. Est. 2012
Never chilled or carbon filtered the spirit
because as their label states it "removes to
much of the spirits raw cane charm”
No added coloring to make the rums appear
darker and don’t add sugars after distillation.
Every batch of the Amber rum is a single barrel
release
15. ST. GEORGE
SPIRITS
St. George California Agricole Rum
St. George California Reserve Agricole Rum
Alameda, CA. Since 1982
100% California sugarcane.
Fermented and distilled in small
batches in 500-liter copper pot still.
A barrel-aged expression, St. George
California Reserve Agricole Rum (40% ABV),
was aged in French and American oak
17. ST. AUGUSTINE
DISTILLERY
Pot Distilled Rum
St. Augustine, FL. Est. 2014
Three stills, 750 gallon copper pot still,
500 Vendome copper pot still, 60 gallon
copper pot just for making gin.
Reusing bourbon and whiskey barrels
from internal use for the rum.
Designed from scratch to be a
Destination Distillery to appeal to
vibrant tourism industry in community
20. MONTANYA
DISTILLERS
Crested Butte, Colorado. Since 2008
Made from pure sugar cane, mixed with pure mountain
spring water, add yeast and let it ferment for a week or
more, and heat it in Alembic copper pot stills.
Aged in American oak barrels that previously held Colorado
Whiskey from distilleries in Denver.
Colorado’s altitude positively affects almost every aspect of
fermenting, distilling and barrel aging, and they heat their
buildings with the stills.
Coffee Montanya Platino
Montanya Oro
Montanya Exclusiva
23. MAGGIE’S FARM
DISTILLERY
Pittsburgh, PA. Est. 2013
Airline Overproof Rum
White Rum
Spiced Rum
Queen’s Share
100% turbinado sugar to produce their rums.
Smaller barrels to age their rums, specifically
use only used rum casks.
These used barrels allow more of the rum flavors
from the natural chemistry to come forward
26. RICHLAND
RUM
Richland, GA. Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane – including
homegrown cane from the proprietor’s Estate
in Richland, Georgia – and natural water from
the Georgia Aquifer.
From soil to still to bottle, Vonk controls the
entire process, a novel production method
29. DRUM CIRCLE
DISTILLING
Sarasota, FL. Est.
Siesta Key Toasted Coconut
Siesta Key Spiced
Distiller's Reserve Spiced
Beer Barrel Finish Spiced
Siesta Key Silver
Siesta Key Gold Using only the highest grade
molasses available, all from
Florida grown sugar cane.
Still is a hybrid German-built still that
can be used as a stand-alone pot still.
The pot still rum ages in used bourbon barrels and used apple
brandy barrels. Also the first rum company to age rum in used
beer barrels, starting a mini-trend in the industry.
46. Current Distribution
United States
Hawaii, Alaska, Arizona, California,
Florida, Idaho, Illinois, Maryland,
Minnesota, Montana, Nevada, Oregon,
Utah, Washington, Washington DC and
Wyoming.
International
Australia
Canada (Alberta & British Columbia),
China (Shanghai),
France and Japan
79. “Rum is widely viewed within the liquor industry as the
next best thing.” – Global Rum Insights IWSR
Rum : 3rd Largest Spirits Category
12% Of All Dis=lled Spirits Consump=on In US
Premium Rum
7% CAGR
Proj. Through 2020
+1M 9L Cases
Standard Rum
-1% CAGR
Proj. Through 2020
Value Rum
-3% CAGR
Proj. Through 2020
80. *hTp://dis=lling.com/resources/craW-cer=fica=on/
“CraW Spirits are the products of an
independently-owned dis=llery …where the
product is PHYSICALLY dis=lled and boTled
on-site”*
• Bayou Rum uses 100% raw, unrefined sugar
and molasses sourced from local farmers in
Louisiana
• Made completely by hand: Fermenta=on,
Dis=lla=on, Matura=on, and BoTling all done
on site at the dis=llery
81. “Louisiana Rum from the Heart of Sugarcane
Country”
• Sugarcane first brought to Louisiana over 250
years ago by a Jesuit Priest
• The rich soils of the mighty Mississippi River
Delta allow sugar cane to thrive in Louisiana area
• Sugarcane is a grass, and some varietals are
sweeter than others. Louisiana sugarcane is
some of the sweetest in the world.
• Now a $2 billion industry in Louisiana
84. “Sugarhouse” recipe inspired by early Louisiana rum makers and
op=mized in each of the 4 components of flavor profile:
• BeTer Louisiana ingredients
! M.A. Patout & Sons: oldest opera=ng USA sugar mill since 1829
! Fresh Louisiana molasses & raw unrefined sugar
• BeTer Fermenta=on
! Pasteuriza=on before to naturally eliminate bacteria & wild yeast
! State-of-the-art temperature management & sanitary
environment
• BeTer Dis=lla=on with Pot S=lls
! Proudly HANDMADE RIGHT HERE IN USA
! HandcraWed Vendome genuine copper pot s=ll dis=lla=on
• BeTer Finish
! Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) & rum exper=se
! Mul=ple batch marrying period + ex-bourbon barrel aging
! BoTled on site with deep well triple-filtered pure water (soW,
charcoal, RO)
BAYOU® RUM Tastes BeTer
85. Bayou Rum Dis,llery Team:
Award Winning Collabora,on
Dis=lling & Produc=on
• Jeff Murphy previously dis=lled for
Privateer rum, Rebecca Creek, and
brewed beer in Singapore
Blending & Quality Assurance
• Reiniel Vicente previously aged & blended
award winning rums for Oliver & Oliver in
the Dominican Republic
86. BAYOU® Rum is handcraWed, pot dis=lled
American rum produced from fresh Louisiana
sugarcane for an award-winning flavor.
87. Bayou Select – Limited Edi,on Select Barrel Reserve
“The rum for bourbon drinkers”
How it’s Made
• Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
• BuTerscotch, nutmeg, caramelized nuts
• Oaky, sensuous finish
How to Drink
• Best enjoyed Neat / On the Rocks
• Rum Old Fashioned or spirit-forward,
classic cocktail
Awards
• 2016 Gold Medal Best-in-Class Aged Rum
@ Miami Rum Renaissance Fes=val
each boTle is
signed and
numbered by
the dis=ller &
blender
89. 1. America’s Rum
Bayou® Rum is…
2. HandcraWed: Pot-Dis=lled & boTled in USA
• Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3. Most Awarded American Rum!
• 82 awards and growing
90. Nielsen Scanner Data – USA Craft Spirits Overview
results ending June 20, 2015 sales performance
" Bayou® Rum is
#1 CRAFT RUM
BRAND with a
52.8% share of
total US market!
91. Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX
AK
CO
WY
MT ND
SD
NE
KS
OK
MI
WI
MN
IA
MO
AR
LA
MS
AL GA
FL
SC
NC
TN
KY
IL IN
OH
PA
VAWV
NY
ME
DE
RI
CT
MA
VT
NJ
NH
HI
MD/DC
2016 Launch / Relaunch 2017 Feb/Mar launchPending Control - TBD
updated 06.19.2016
