Powerpoint display from the Korea TESOL (KOTESOL) Organizational Partners (OPs) meeting of June 19 2015

1. KOTESOL’s Organizational Partners
How can we help you
Maximize
your marketing resources
through KoreaTESOL?

2. It’s a new era in ELT marketing
• Teachers have more choices
• More independent Materials Development
• Online resources
• Dogme approaches
• Increasing Professional Development

3. Our Newly Expanded KOTESOL
Marketing Streams
Website Advertising (Webverts) Email/Webhosted KOTESOL News
(General)
Marketing
Info

4. • Current membership 789
• Active Website
– 3,610 registered users
• (email) KOTESOL News
– 1,150 subscribers
– 34.9% opens
– average click rate of 6.9%
Web-Stats

5. • GREAT email lists
• First-hand contact with schools
& universities
• Website and Events
• Paid advertising
Our Partners’
Marketing Streams

6. KOTESOL International Conference
+
English Expo
=
ICEE2015
A new partnership for a new era

8. ICEE2015
Floor plan
(proposed)

9. Displays
Numerous Options for your Selection
http://koreatesol.org/content/conference-displays

10. Displays
• Promotional Sessions: 350,000w
• Unfurnished Standard Display Booth (3m x 3m) 1,700,000w
– standard furnishings 300,000w
• Furnished Economy Display Booth (2m x 2m) 1,400,000w
• Dedicated Room (12 hours) 3,500,000w
• Membership Dues payment as an Associate Member
– a ‘credit’ against the cost of goods and services purchased
• TEAs Display Stand: a new model, included in Dues

11. Invited Speakers
• Chuck Sandy (Cambridge)
• Sara Davila (Pearson)
• Jon Nordmeyer (WIDA)
• IATEFL YLT-SIG team
– Barbara Sakamoto
– Kalyan Chattopadhyay
– David Valente
– (plus one)
• Lee Boyoung
• Robert Murphy
• Glenn Stockwell
• Curtis Kelly
• (undetermined)
• (undetermined)
(sponsored speakers invited)

12. Promotional Sessions
& Dedicated Rooms
• Cheaper than 2014
• Company logo next to session summaries
(this is our plan)
• Your free-standing banner in your session
• You control Dedicated Rooms
• Online form for Promotional Sessions

13. Promotional Sessions Registration
Online form for Promotional Sessions
•You must Login to register a session
•You must Create an account to Login
– “Join” (not pay an individual membership)
– Click confirmation notice (email)
– Sometimes Hanmail/Naver does not work
koreatesol.org/content/promotional-sessions

14. • Conference Bags
• Volunteer T-shirts
• Sponsor a Speaker
• Co-Promote Events
• Beverages/Snacks for Speakers
• “Be Our Guest” Conference Pass (min 20)
Additional Marketing Opportunities

15. • Saturday night Reception Host
– (currently members-only, but could be open to
all conference attendees)
• Friday night Reception Host
– (limited to invited guests, 50-75)
Additional Marketing Opportunities .2

16. Stickers and Incentives
• Encouraging time
in the Displays
• Prizes from OPs
and KOTESOL
– Books
– Memberships
– Discounts

17. Preliminary Conference Sessions Timetable
• Subject to change
• Potentially longer
coffee breaks
• Possibly only -13-
concurrent sessions

18. Contact:
Rob Dickey
KOTESOL OPs Liaison
010-2272-0968 (Kakao OK!)
opliaison@koreatesol.org