1. TR1BE

2. Les Mills
OUR AMBITION IS TO TOUCH 100 MILLION PEOPLE EVERY WEEK
We are
Les Millsand we are
to creating a fitter planet

3. Incommunitycentres, churchhalls, corporatechains and
chic city clubs, people get stronger, leaner, fitter, faster because of us.
Weinspirealife-longloveofexercise,ofjoyofmovementandleadingactivelives.
In schools, in homes, at workplaces and on weekends, we want to be there.by preventing MAJOR HEALTH ISSUES
CAUSED BY INACTIVITY and OBESITY A CONSTANT VOICE THAT COMPELS PEOPLE TO MOVE.
transform

4. TO FALL IN
INTO CREATING NEW WAYS FOR PEOPLE
love fitnesswith

5. Wecreatelife-changingfitnessexperiences,everytime,everywhere.
Weareonetribe, bravelychangingtheworld.Wearefamily.
Afamilycompany,unitedinourloveofmovement,music
andthepursuit ofhealthylivingforourselvesandourplanet.ONETRIBETHE POWER OF unity
ONETRIBEONE

6. Nohiddenagendas,nooppressivehierarchy.Welisten tothesmallest
voices,andwehonour ourdifferences.Andonceadecisionismadeweall
getonwithit. Wetacklethehardstuffheadon,activelysupporteachother
andseekopportunitiestogrow.Weapplaudgreatwork; weplayandparty
hard. Dancingatalltribalgatheringsiscompulsory.
We Don’t Always agree
fights FAIRBUT everyoneeveryone

7. ladder
Allthecrazystuffhappensattheedgeofourlimits.
Wepushhardtoalwaysdoourbestwork;everyone
aroundhereisinrelentlesspursuitofimprovement.
Weneedgeniusdoers,notbullshittalkers.
Tallpoppies,notwallflowers.Risk-takers,
innovatorsandrebels-stepup.
BE BRAVE
COURAGE
ISTHE ladder
TOGREAT HEIGHTSBE BRAVEBRAVE

8. We move
Whensomethingneedsdoing,wedoit. Whensomethingneedssaying,wesayit.
Wetacklethebig thingsfirst.Theimportantthingsthatarehardrequire courage
and sweat. Make things happen. Take action.
Own your disappointments. Revel in your triumphs.
Keep up.
fastWe play to our strengths
We moveWe move

9. CHANGETHE WORLD
Changingtheworldwon’tbeeasy.There’llbedoubters,haters.Thosewhoclingtightto
yesterday’sideas.Buthere,inthisplace,andwhereverthetribeisgathered,wedare
todream. Beaudacious.Bewilling.Acceptdifference.Embrace NEW . Welove
talent,creativity, optimismandfun.Bringyourstoworkeveryday.Let’screate
newandbetterwaystohelppeopletaketheirfirststepsontheroadtofitness.
betterANDMAKEIT
CHANGETHE WORLDCHANGETHE WORLD

10. Believeitcanbedone.Trustthatit’spossible. Bepreparedto
changeyourself.Ultimately,that’showit’sdone.
Wechangetheworldoneperson, onecouple, onefamily,one
company,oneclub,onecity,onecountry,onecontinentatatime.
ITSTARTSWITH
LET’S MOVE!LET’S MOVE!LET’S MOVE!

11. ANYTHINGELSEISJUSTAWASTEOFGOODOXYGEN
WHYAREWEHERE?
ISSIMPLE:OURPURPOSE
FITTER, HEALTHIER PLANET
create ato
FITTER, HEALTHIER PLANET
create a
2
FITTER, HEALTHIER PLANET

12. their bodies
We’ve redefined the relationship
people have with their bodies
WHEREAREWE?
mill1,000,000ns of people
Fall in
around the world
with FITNESSlove
We’re EVERYWHEREEVERYWHERE
and helped

13. BIG. HAIRY...Ours
202020/20
GOAL:
100/20
GOAL:
BUSINESS GROWTH:20 MILLION
WEEKLY WORKOUTS
IN LIVE VENUES
100 MILLION
PEOPLE PER WEEK HAVING
A LES MILLS EXPERIENCE
ISTHEGRIZZLY BEAR OF AMBITIONS
TO BE A BILLION
DOLLAR COMPANY
OUR GOALS FOR
Ours
WHEREAREWEGOING?

14. just
AND
03 02 01 GO
we’re
GETTING
STARTEDSTARTED
GETTING
STARTED
GETTING

15. 3
approach
THEMES:
3
CULTIVATECAPTUREBUILD
WE’VEBROKENTHIS
OURBROAD
STRATEGY
CORE
STRENGTH
ISTOBUILDAROBUSTECOSYSTEMAROUND
OURWORLDCLASSPROGRAMMING
‘LIVEINCLUB’
GROWTH
GAMECHANGERSINTO
WHATDOWENEEDTODO?
3

16. Wewillmaintainourleadership inexerciseprogrammingandsurroundit
withagreatconsumer BRAND, healthyrelationshipsandmotivatedteams.
BUILDCORESTRENGTH 11
essentialessential
WEKNOWTHATA
TO A HEALTHY BODY
STRONG CORE
FOR OUR BUSINESSFOR OUR BUSINESSIT’STHESAME
IS
essential

17. WITH LES MILLS
LIVEGROUPEXERCISEINGYMSIS
Itistheultimateexpressionofwhatwestandfor. Wewillcontinuetotellourstory
andbroadenourreachintoclubs.We’llinvestinimprovingoursales, clubcoaching,
marketingandagencyperformance andtakeourprograms tonewterritories.
CAPTURE ‘LIVEINCLUB’GROWTH 22
synonymous

18. RULES
3CULTIVATEGAMECHANGERS 3
Wewilltrynewthingsthatfit withourcorestrength
thenpickthewinners andgohard.
RULESMAKES ITS ownown
LES MILLS
RULESown

19. Weliveourcorevaluestothemax, everyday.Wearewarriors intheworldwide
fightforfitness.We’vebeentraining allourlives.Andwewelcomethosewhowantto
train with us. Our fighting spirit thrives at the core of every strategy, every
program and every member of our tribe.
LES MILLS
We are
WE ARE moremore JUST EXERCISEthanthan
LES MILLSLES MILLS
more than

20. Join the Movement
LESMILLS.COM