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1
11
Crypto for
the masses
SAFE HARBOR STATEMENT: THIS PRESENTATION CONTAINS FORWARD LOOKING STATEMENTS AND ASSUMPTIONS THAT
WILL VARY FROM ACTUALITY. A COMPLETE SAFE HARBOR DISCLAIMER IS INCLUDED LATER IN THIS PRESENTATION.
QTCQB: RWRDP
2
Token issuers need to distribute tokens to ordinary
consumers’ wallets.
Our publicly traded loyalty/rewards platform (BTC
& RWRDP) does that today.
New members cost ~$5 cash to acquire. Pay for
themselves in < 45 days. Estimated $125 lifetime
free cash flow from shopping commissions & paid
airdrops.
®
3
Consumers come to experience owning Bitcoin
and RWRDP for free
®
Click above to play video
4
They end up with wallets and we make money
®
No wallet or credit card required for consumer to feel like they own crypto.
5
New members generate positive cash flow < 45 days
®
$0
$5
$10
$15
$20
$25
$30
Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020
First year free cash flow
Cash Acquisition Cost First Year Free Cash Flow
Social media restrictions on token advertising increase costs for ~ 2 yrs.
6
Adding new revenue – paid airdrops
Ordinary
Consumers
Early
Adopters
Simple – no private key
iConsumer
Private Key Required / Complex
Earn.com
Coinlist
Various Exchanges
(potentially)
7
Member Acquisition Math
®
$500,000 raise ≈ 50,000 members ≈ $1,000,000 yearly free cash flow
~$5 to acquire a member (Q1 2018 actual)
~$5+ cash generated from shopping in < 45 days (Q1 actual)
~$10 free cash flow year 1 | ~$75 lifetime from current rewards business
~$10 free cash flow year 1 | ~$50 lifetime from adding paid airdrops
~$125 total lifetime cash flow/member
SEC Disclaimer: These are estimates and projections. See
complete safe harbor statement at the end of this presentation.
8
Users get rewards and wallets w/o changing behavior
®
Shopping at 1,800 familiar stores,
using traditional credit cards, gets
them BTC, RWRDP, & a wallet
IOS & Android Apps Web Site & Browser Add Ons
9
Free, simple, & cool drives growth
®
Members come for the
excitement and “coolness”
of holding free crypto and
securities inside an SEC-
regulated company without
the pain of private keys.
10
Our background
®
• Traction
52,000 members. 1,800 Retailers. New
members generate >$10 free cash flow
in first year.
• Team
Took us public. Multiple prior exits.
• Market / Potential Market
Worldwide – people interested in crypto,
rewards, the stock market, and start ups.
• “Public” - SEC regulated
Trading began 3/2018. Price range $.03 -
$1.05. $.30/share as of 6/13/2018.
OTCQB: RWRDP.
11
Appendix / Notes
®
Executive Team
Loyalty/Rewards Shopping Model
Financial Proforma
Use of Funds
Co-founder video
Loyalty/Rewards Competitor Exits
Complete SEC Safe Harbor Statement
Audited financial statements, annual reports, and
qualified offering circular available at sec.gov
12
Executive team
Sanford Schleicher
CTO & Co-founder
CTO – iGive.com – 2008
j2 Global
Communications
Director
Co-founder and Chief
Architect, Onebox sold – 2000
Melinda Moore
Advisory CMO & Co-
founder
CMO, Crowdfunder – 2015
Co-founder, LovingEco
sold – 2012
Co-founder, Tuesdaynights
2012 – 2018
Top 50 Digital Women
in 2015 Digital LA
®
ADVISORY BOARD
David Carlick
Venture / Co-founder
DoubleClick
Former CEO
Public Company
Michael Brennan
Real Estate /
Private Equity
Former CEO
Fortune 500 REIT
Robert Grosshandler
CEO & Co-founder
Founder, iGive.com – 1997
Founder, eComXpo
Sold – 2008
Founder, Intercast
Sold – 1995
Co-founder, The SOFTA Group
Founded -- 1981, sold – 1993
Steven Grundy
Tapcloud
Jeff Ramson
PCG Advisory
CryptoOracle
Lou Kerner
CryptoOracle
James Haft
CryptoOracle
Andrew
Filipowski
Co-founder/CEO
Fluree
Anna
Perks
Millennial / Investor
13
1
Members shop at
1,800+
worldwide retailers
via our platforms
(site, apps,
browser
extensions)
Retailers handle fulfillment
2
Retailers pay us a
COMMISSION
(~1-20% of purchase)
We reward
MEMBER with
BTC, RWRDP, &
airdropped tokens
No wallet or exchange
required initially
3
How we earn money from shopping
14
Each new customer drives bottom line cash
®
2017 Projected 2018 Projected 2019
1 New Members 37,185 100,000 900,000
2 Total Members (at year's end, net of lapsed) 49,989 139,991 1,011,993
3 Total Shoppers 4,736 28,789 248,031
4 Gross Profit (net of rewards & sales commission) $65,000 $2,759,440 $24,281,552
5 Member Acquisition (cash portion. RWRDP not included) $202,000 $1,000,000 $10,125,000
6 S,G&A $627,000 $1,021,694 $2,051,023
7 Operating Cash Flow ($764,000) $737,746 $12,105,529
8 Financing ($500,000 convertible debt) 500,000$
Assumptions
• ~80% member retention year to year
• Customer acquisition cost grows from ~$10 to ~ $45 and then drops (1st qtr. 2018 actual cost < $10)
• Based on Q1 actuals – expect $50 in free cash flow per customer in year 1
• Existing members & shoppers based on 2017 actuals
• Equity rewards are a non-cash expense & shelter cash flow
• Financing happens in 1st half 2018
• Airdrop fee - $3 per member per airdropped token
• Additional financing will be required for 2019
15
Use of funds – member acquisition
®
50,000
550,000
1,050,000
1,550,000
2,050,000
2,550,000
3,050,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
$5,000,000
Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020
Paid Social Media Display Ads Influencer / Referral Program New Members Total Members
Members
16
Co-founder video
®
17
Loyalty/Reward competitor exits
®
18
THIS PRESENTATION AND ACCOMPANYING TALK CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER
THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE
BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THIS
PRESENTATION THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO
IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS.
THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES
THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS.
INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON
WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO
REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED, SO LONG AS THE COMPANY DOES NOT HAVE AN
EFFECTIVE OFFERING IN PLACE.
NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT FILED BY THE
COMPANY WITH THE SEC HAS BEEN QUALIFIED BY THE SEC. ANY SUCH OFFER MAY BE WITHDRAWN OR REVOKED, WITHOUT OBLIGATION OR COMMITMENT OF ANY
KIND, AT ANY TIME BEFORE NOTICE OF ACCEPTANCE GIVEN AFTER THE DATE OF QUALIFICATION.
AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND.
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. YOU MAY OBTAIN A COPY OF THE QUALIFIED OFFERING CIRCULAR THAT IS
PART OF THAT OFFERING STATEMENT AT WWW.SEC.GOV.
OUR ANNUAL REPORT ON FORM 1-K DISCUSSES SOME OF THE IMPORTANT RISK FACTORS THAT MAY AFFECT OUR BUSINESS, RESULTS OF OPERATIONS,
AND FINANCIAL CONDITION.
SAFE HARBOR STATEMENTS
CONTACT
Robert Grosshandler
847.477.6968
rob@iConsumer.com

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Investor Deck - June 13, 2018

  • 1. 1 11 Crypto for the masses SAFE HARBOR STATEMENT: THIS PRESENTATION CONTAINS FORWARD LOOKING STATEMENTS AND ASSUMPTIONS THAT WILL VARY FROM ACTUALITY. A COMPLETE SAFE HARBOR DISCLAIMER IS INCLUDED LATER IN THIS PRESENTATION. QTCQB: RWRDP
  • 2. 2 Token issuers need to distribute tokens to ordinary consumers’ wallets. Our publicly traded loyalty/rewards platform (BTC & RWRDP) does that today. New members cost ~$5 cash to acquire. Pay for themselves in < 45 days. Estimated $125 lifetime free cash flow from shopping commissions & paid airdrops. ®
  • 3. 3 Consumers come to experience owning Bitcoin and RWRDP for free ® Click above to play video
  • 4. 4 They end up with wallets and we make money ® No wallet or credit card required for consumer to feel like they own crypto.
  • 5. 5 New members generate positive cash flow < 45 days ® $0 $5 $10 $15 $20 $25 $30 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 First year free cash flow Cash Acquisition Cost First Year Free Cash Flow Social media restrictions on token advertising increase costs for ~ 2 yrs.
  • 6. 6 Adding new revenue – paid airdrops Ordinary Consumers Early Adopters Simple – no private key iConsumer Private Key Required / Complex Earn.com Coinlist Various Exchanges (potentially)
  • 7. 7 Member Acquisition Math ® $500,000 raise ≈ 50,000 members ≈ $1,000,000 yearly free cash flow ~$5 to acquire a member (Q1 2018 actual) ~$5+ cash generated from shopping in < 45 days (Q1 actual) ~$10 free cash flow year 1 | ~$75 lifetime from current rewards business ~$10 free cash flow year 1 | ~$50 lifetime from adding paid airdrops ~$125 total lifetime cash flow/member SEC Disclaimer: These are estimates and projections. See complete safe harbor statement at the end of this presentation.
  • 8. 8 Users get rewards and wallets w/o changing behavior ® Shopping at 1,800 familiar stores, using traditional credit cards, gets them BTC, RWRDP, & a wallet IOS & Android Apps Web Site & Browser Add Ons
  • 9. 9 Free, simple, & cool drives growth ® Members come for the excitement and “coolness” of holding free crypto and securities inside an SEC- regulated company without the pain of private keys.
  • 10. 10 Our background ® • Traction 52,000 members. 1,800 Retailers. New members generate >$10 free cash flow in first year. • Team Took us public. Multiple prior exits. • Market / Potential Market Worldwide – people interested in crypto, rewards, the stock market, and start ups. • “Public” - SEC regulated Trading began 3/2018. Price range $.03 - $1.05. $.30/share as of 6/13/2018. OTCQB: RWRDP.
  • 11. 11 Appendix / Notes ® Executive Team Loyalty/Rewards Shopping Model Financial Proforma Use of Funds Co-founder video Loyalty/Rewards Competitor Exits Complete SEC Safe Harbor Statement Audited financial statements, annual reports, and qualified offering circular available at sec.gov
  • 12. 12 Executive team Sanford Schleicher CTO & Co-founder CTO – iGive.com – 2008 j2 Global Communications Director Co-founder and Chief Architect, Onebox sold – 2000 Melinda Moore Advisory CMO & Co- founder CMO, Crowdfunder – 2015 Co-founder, LovingEco sold – 2012 Co-founder, Tuesdaynights 2012 – 2018 Top 50 Digital Women in 2015 Digital LA ® ADVISORY BOARD David Carlick Venture / Co-founder DoubleClick Former CEO Public Company Michael Brennan Real Estate / Private Equity Former CEO Fortune 500 REIT Robert Grosshandler CEO & Co-founder Founder, iGive.com – 1997 Founder, eComXpo Sold – 2008 Founder, Intercast Sold – 1995 Co-founder, The SOFTA Group Founded -- 1981, sold – 1993 Steven Grundy Tapcloud Jeff Ramson PCG Advisory CryptoOracle Lou Kerner CryptoOracle James Haft CryptoOracle Andrew Filipowski Co-founder/CEO Fluree Anna Perks Millennial / Investor
  • 13. 13 1 Members shop at 1,800+ worldwide retailers via our platforms (site, apps, browser extensions) Retailers handle fulfillment 2 Retailers pay us a COMMISSION (~1-20% of purchase) We reward MEMBER with BTC, RWRDP, & airdropped tokens No wallet or exchange required initially 3 How we earn money from shopping
  • 14. 14 Each new customer drives bottom line cash ® 2017 Projected 2018 Projected 2019 1 New Members 37,185 100,000 900,000 2 Total Members (at year's end, net of lapsed) 49,989 139,991 1,011,993 3 Total Shoppers 4,736 28,789 248,031 4 Gross Profit (net of rewards & sales commission) $65,000 $2,759,440 $24,281,552 5 Member Acquisition (cash portion. RWRDP not included) $202,000 $1,000,000 $10,125,000 6 S,G&A $627,000 $1,021,694 $2,051,023 7 Operating Cash Flow ($764,000) $737,746 $12,105,529 8 Financing ($500,000 convertible debt) 500,000$ Assumptions • ~80% member retention year to year • Customer acquisition cost grows from ~$10 to ~ $45 and then drops (1st qtr. 2018 actual cost < $10) • Based on Q1 actuals – expect $50 in free cash flow per customer in year 1 • Existing members & shoppers based on 2017 actuals • Equity rewards are a non-cash expense & shelter cash flow • Financing happens in 1st half 2018 • Airdrop fee - $3 per member per airdropped token • Additional financing will be required for 2019
  • 15. 15 Use of funds – member acquisition ® 50,000 550,000 1,050,000 1,550,000 2,050,000 2,550,000 3,050,000 $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 $4,500,000 $5,000,000 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Paid Social Media Display Ads Influencer / Referral Program New Members Total Members Members
  • 18. 18 THIS PRESENTATION AND ACCOMPANYING TALK CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THIS PRESENTATION THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS. NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED, SO LONG AS THE COMPANY DOES NOT HAVE AN EFFECTIVE OFFERING IN PLACE. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT FILED BY THE COMPANY WITH THE SEC HAS BEEN QUALIFIED BY THE SEC. ANY SUCH OFFER MAY BE WITHDRAWN OR REVOKED, WITHOUT OBLIGATION OR COMMITMENT OF ANY KIND, AT ANY TIME BEFORE NOTICE OF ACCEPTANCE GIVEN AFTER THE DATE OF QUALIFICATION. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. YOU MAY OBTAIN A COPY OF THE QUALIFIED OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT AT WWW.SEC.GOV. OUR ANNUAL REPORT ON FORM 1-K DISCUSSES SOME OF THE IMPORTANT RISK FACTORS THAT MAY AFFECT OUR BUSINESS, RESULTS OF OPERATIONS, AND FINANCIAL CONDITION. SAFE HARBOR STATEMENTS CONTACT Robert Grosshandler 847.477.6968 rob@iConsumer.com