2. Before you can succeed in the future, you must learn from your past.
3. Total Q4 Contribution 2005 $23,945 2006 $28,554 11% Increase in DAR Contribution from 2005 Snapshot - 2006 vs. 2005
4. Total Q4 Cancellations 2005 $29,200 2006 $27,269 9% Decrease in Cancellations 2006 vs 2005 Snapshot - 2006 vs. 2005
5. January New Business 2006 $7,100 2007 $9,000 12% Increase in DAR Contribution from 2006 January 2007 vs. 2006
6. The Vision: Work seamlessly with Outside Sales to grow the West Region’s Revenue and increase overall dealer satisfaction. Ensure Churn is kept to a minimum and new business numbers continue to grow in accordance with the region’s 44% growth goal.
7.
8.
9. CARS.com aggressively targets smaller independent dealers by offering a tier level pricing structure based on need and Inventory Size. ATC has responded to this problem with a limited district rollout of the NEW Featured Essentials Program. Limiting the number of contract enhancements and number of vehicles a dealer is able to list. This program will no doubt be valuable ammunition in our on going battle for business in 2007 AutoTrader & AutoExtra Magazine continue to flaunt their association with ATC – claiming that the same subscription program (offered exclusively by AC’s & IAC’s) is rolled into a monthly contract with the magazine. This creates confusion when an ATC representative presents any advertising solution to a Trader customer, as most current Trader customers are under the impression that they already receive our service for FREE! Competitive Landscape
