A point-counterpoint discussion about disruptive topics inpacting the hotel and travel industries, presented by John Burns, President, Hospitality Technology Consulting and Robert Cole, Founder, RockCheetah at the Hospitality Upgrade CIO Summit held September 4 & 5, 2014 at the Marriott Downtown in Milwaukee, Wisconsin.

1. The DisruptorsJohn BurnsRobert ColeImage Credit: Bryan Burke (flickr| cc)

2. Four Stages of Disruption•Disruption of Incumbents•Rapid Linear Evolution•Appealing Convergence•Complete Re-imagination-or – •Hotel Industry Version–Ignore | Ignore | Worry | ReactImage Credit: Justin Brown (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 2

3. MobileImage Credit: KeoniCabral (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 3

4. Private Equity InvestmentImage Credit: zackMccarthy(flickr| cc)The DisruptorsJohn Burns & Robert Cole| 4

5. Cloud DevelopmentImage Credit: George Thomas (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 5

6. Total Reservation CostsImage Credit: Thomas Hawk (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 6

7. Big DataImage Credit: infocuxTechnologies (flickr| cc) The DisruptorsJohn Burns & Robert Cole| 7

8. Revenue ManagementImage Credit: Lucy (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 8

9. Guest EngagementImage Credit: ILOin Asia and the Pacific (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 9

10. The Sharing EconomyImage Credit: Alan Levine (flickr| cc)The DisruptorsJohn Burns & Robert Cole| 10

11. Other Disruptors? Image Credit: p.Gordon(flickr| cc)The DisruptorsJohn Burns & Robert Cole| 11