Lucid is an interactive architectural visualization company that creates 3D visualizations and digital experiences to help promote and sell property pre-completion. Their solutions provide greater spatial understanding and design detail to help clients fully appreciate development visions. Interactive tools allow clients to customize options and access information about the broader area, specific developments, and individual residences. These visualizations have been shown to significantly improve client understanding and confidence, leading to earlier and higher value property sales.
4. LUCID SOLUTIONS ACHIEVE EARLIER,
HIGHER VALUE SALES.
Lucid is an interactive, architectural visualisation company.
Promoting and selling property pre-completion is challenging. People find
it hard to truly appreciate and visualize future spaces. Conventional floor
flans, models and CGIs are limited and passive.
So Lucid provides a modern solution. We create beautiful, interactive 3D
visualisations. Visualisations that reveal much greater spatial and design
detail.
Clients are now able to actually see and fully appreciate the vision.
The most important features are instantly accessed and accentuated.
Clients can even gain a greater sense of ownership through
customisation options.
These interactive solutions significantly improve understanding and
confidence. Earlier and higher value sales are achieved.
5. TAILORED TO YOUR NEEDS
Lucid creates bespoke solutions to support the sales approach.
When making Residential investment and purchase decisions
it’s important for Clients to understand and get excited by the
key benefits of the broader Area, the Development and the
specific Residences.
Lucid solutions provide instant information and inspiration on these
three stages. This can be a compelling mixture of visual aesthetics
and technical information For example luxury interior design,
breathtaking views or nearby transport links.
Clients can also favourite and screen capture relevant views.
Creating a take home digital brochure that’s unique to them.
The final product is well branded and extremely user-friendly. It can
be distributed globally and instantly to sales teams or directly to
Clients on a variety of digital platforms.
AREA
DEVELOPMENT
RESIDENCE
6. AREA
It’s important for Clients to quickly understand
and appreciate the key benefits of the area that
surrounds a development. It’s connectivity, culture,
services, historical significance. Lucid’s Solutions set
the scene. They allow users to instantly access the
information that’s important to them.
7. INTERACTIVE 3D OVERVIEWS
A detailed digital 3D Model of the entire Area. Spin
around, zoom in and click on the model to access
additional area information. Specific 3D “hero”
areas/buildings can also be modeled in detail.
BUILD TIMELINE
Watch the area, infrastructure and routes grow over
time. The key phases of the build take place as the
timescale slider is moved.
360 DEGREE CGI
View an entire 360° visualisation of the most
attractive and compelling locations within the Area.
Click on the image to access additional information.
INTERACTIVE AREA MAPS
Click on overhead photographs, graphics and
satellite Imagery to access key information.
Interactive Area Map
8. EXAMPLE INFORMATION
LAYERS:
• Transport routes,
stations, travel times
to key destinations.
• Restaurants, bars,
hotels, shops.
• Schools, hospitals.
• Leisure and
recreational facilities.
• Demographic and
education data.
Interactive Area Maps
9. Developments offer a variety of impressive benefits.
Clients should be able to fully appreciate the
Development vision. Lucid’s solutions present the
design, materials and services exceptionally clearly.
They create enthusiasm and momentum.
DEVELOPMENT
10. BUILDING AND RESIDENCE
SELECTOR
Instantly access information such as floor space,
no’ of bedrooms, services, prices. Clients can select
Residences that match their criteria and save/
share a favourite list.
AUGMENTED REALITY
Transform static 2D plans into detailed, interactive
3D Models. Spin around, zoom in and click to alter
the model.
Residence Selector
11. INTERACTIVE 3D OVERVIEWS
A detailed digital 3D Model of the entire
Development. Spin around, zoom in and click on the
model to access additional information. Specific 3D
“hero” buildings can also be modeled in detail.
360 DEGREE CGI / CGI
View an entire 360° visualisation of the
most attractive and compelling areas of the
Development. Click on the image to access
additional information.
BUILD TIMELINE
Watch the development, infrastructure and routes
grow over time. The key phases of the build take
place as the timescale slider is moved.
Interactive 3D Overview
12. RESIDENCES
Clients want to fully understand their new investment
or home. To appreciate the considered design and
quality of finish. These details are now presented
in a clear and compelling way. Compositions,
Textures, Lighting and Furniture are carefully
selected. Residences can also be easily customised.
Excitement and confidence increases.
13. CLIENT CUSTOMISATION
Clients are able to select options and see how
their choices influence the room design. Change
flooring, furnishings, furniture, room layout and
lighting conditions.
REAL VIEW INTEGRATION
360° HD Photography of real views. These can be
taken at every future floor level. When integrated
with a 3D model Clients can see their actual view
from the window of their future residence.
INTERACTIVE 3D OVERVIEWS
A detailed digital 3D Model of the entire Residence.
Spin around, zoom in and click on the model to
access additional information on the space.
Interactive 3D Overview Real View Integration
Client Customisation
14. 360 DEGREE CGI / CGI
View an entire 360° visualisation of the most
attractive and interesting areas of the Residence.
See the interior quality in exceptional detail. Click on
the image to access additional information.
3D WALKTHROUGHS
Realistic, interactive 3D walk-throughs of furnished
residences. Viewers can move through the models
and appreciate the spatial and design details.
SUNPATH ANALYSIS
Select any time of day and watch how the sun’s
position influences the light within the space.
AUGMENTED REALITY
Transform static 2D plans into detailed, interactive
3D Models. Spin around, zoom in and click to alter
the model.
16. PLANNING
Lucid Solutions present a clearer and comprehensive
visualisation of future intentions. They are therefore
ideal for:
• Planning Meetings
• Design Presentations
• Public Consultation
• Verified Views
• Sunlight Analysis
PLATFORMS
Lucid solutions can be viewed on a range of digital
platforms:
• Phone
• Tablet
• Computer
• TouchScreen
• Virtual Reality
SALES AND MARKETING
• Distribute solutions and updates instantly to Global
sales teams and Clients.
• Provide teams with an effective and portable sales
tool in their hands. Solutions can link with existing
sales systems.
• Create Interactive Marketing Brochures.
• Clients can select residences that match their criteria
and save a favourite list.
• Create immersive and Interactive Marketing Suites
and Exhibitions. Solutions can be integrated with
large HD touchscreens and tablets.
• Virtual Reality. Clients can wear comfortable
headsets and fully immerse themselves in virtual
environments. They can look, walk around and
interact with the future Development and Residence
without having to physically visit the site.
19. SOLUTIONS
Interactive
3D
Overviews 360 Degree
CGI /
Standard CGI
Sunpath
Analysis
Augmented
Reality
3D
Walkthroughs
Interactive
Area
Maps
Real
View
Integration
Residence
Selector
Client
Customisation
Build
Timeline
USES PLATFORMS
Planning
Development
Consultancy
Sales &
Marketing
INCREASED UNDERSTANDING AND CONFIDENCE LEADS TO EARLIER AND HIGHER VALUE DECISIONS
