In this presentation, we will discuss AI and ML with specific reference to the e-commerce domain and how it helps e-commerce companies in driving their sales. AI and ML, no doubt, are adding valuable elements to e-commerce platforms to help them stay in the market.

1. Session 1
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If you have really been up to date about the latest developments in the field of
technology, then you would have heard about AI and ML or Artificial Intelligence
and Machine Learning. Both these developments have had some significant
impact on business operations. Both these technologies rely on data and
interpreting it to find results that help in formulating business strategies. As per
Gartner, by 2020, around 80% of customer interactions will be done by AI.
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How Machine Learning & Artificial Intelligence Implement
in E-commerce?

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What are machine learning and artificial intelligence?
● Artificial Intelligence: The basic use of this technology is to analyze the
available data and perform tasks as if mimicking humans.
● Machine Learning: It is a branch of AI and is used to improve performance
through experience.
Both of these technologies work on data. Coming to the use of both these
technologies, then they work together. Artificial Intelligence and Machine
Learning have permeated different industries, and it continues to do so in the
times to come.
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Use of Machine learning and Artificial Intelligence in E-
commerce:
In the past few years, we have seen a rise in the e-commerce sector. The rising
internet and the use of smartphones have led to an increase in e-commerce
businesses. It becomes important for all e-commerce companies to have a more
customer-centric approach and provide instant solutions to the customers so that
online services become more trustworthy.
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● Customer segmentation- One of the first things that any business must be
focusing on is that they should know about the target audience, their
preferences, and choices, which makes it easy to project the product and
services. ML will help the retailers to run targeted campaigns as per the
requirement of the customer and hence help in increasing the business.
● Optimized pricing- One of the reasons that most people jump on to online
portals for shopping is that they get better deals and price. People will also
compare the pricing from other websites as well. With the right use of the
Machine Learning tool, you can easily adjust the pricing as per the
requirement of the customer. Thus boosting your sales.
Here is how AI and ML help in enhancing e-commerce
business:
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● Better customer support- A good e-commerce website is all about the right
customer support. You would have seen chatbots present on most of the
websites. The use of these is to help in resolving customer’s queries in
minimum time. Thus, ensuring better customer support.
● Product recommendation- While using an e-commerce website, you would
have seen the option of product recommendation. This recommendation
comes from the preferences and choices of the customer. You can make use
of AI and ML tools to decipher product recommendations.
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Conclusion
With the growing use of Artificial Intelligence and Machine Learning in different
fields, there is an increasing demand for Artificial Intelligence expert and machine
learning expert. It has opened the gateway to new job opportunities. Global Tech
Council is one of the renowned platforms to learn about AI and ML get artificial
intelligence certification & machine learning certification. To enroll for this
program drop a query.
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Globaltech Council Certifications -
You can check out our certifications, and kick start your career.
● Certifies Artificial Intelligence Expert
● Certified Augmented Reality Developer
● Certified Chatbot Expert
● Certified Data Scientist Expert
● Certified Big Data Expert
● Certified Machine Learning Expert
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Learn more about GlobalTech Council click here
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