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Convince Japanese youth that unpackaged goods are aspirational through manga and film

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Rob Campbell
Rob Campbell
FormationActualités & Politique
1  sur  10
How do you convince Japanese consumers that unpackaged goods are more aspirational than packaged goods? Zeljko Kresic / sickre@gmail.com
Japan in general ,[object Object],[object Object],[object Object],[object Object],[object Object]
The problem ,[object Object],[object Object],[object Object],[object Object]
Start from scratch ,[object Object]
How to reach the young Japanese ,[object Object],[object Object]
For starters… … create a manga comic book and a Godzilla -like blockbuster movie
[object Object],[object Object],[object Object],A few comics and film guidelines
[object Object],[object Object],[object Object],[object Object],[object Object],Few ideas for the launch
[object Object],[object Object],[object Object],[object Object],The desired reaction
The end

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Convince Japanese youth that unpackaged goods are aspirational through manga and film

  • 1. How do you convince Japanese consumers that unpackaged goods are more aspirational than packaged goods? Zeljko Kresic / sickre@gmail.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. For starters… … create a manga comic book and a Godzilla -like blockbuster movie
  • 7.
  • 8.
  • 9.