IBM's strategy involves using artificial intelligence technologies like Watson to help drive digital transformation. IBM Research develops technologies like Watson, which acts as an AI platform that can be applied across industries. IBM aims to augment human capabilities by developing cognitive systems that combine large-scale data processing with human judgment. These systems are being applied in healthcare to help doctors analyze medical images efficiently and in other industries to help transform how business is done.

1. Artificial Intelligence and digital transformation
Executive Omni-channel, SDA Bocconi
September 28th, 2017
Roberto Villa
Mgr of Human Centric practice and Research Ecosystem, IBM Italy
roberto_villa@it.ibm.com

2. The dawn of the Cognitive Era
Digital Transformation
IBM strategy
IBM Research and open innovation
IBM Watson in action: industry cases

3. The dawn of the Cognitive Era
In just
two days
we now generate as much data as
was generated in total through 2003
80% of all data
is unstructured and growing 15 times
the rate of structured data
(10 21)

4. The world’s most connected human

5. The dawn of the Cognitive Era

6. A new IT paradigm is emerging

7. A new IT paradigm is emerging

8. @pieroleo
WISDOM
KNOWLEDGEDATA
INFORMATION

10. “Watson has
become the AI
platform for
business.”
@pieroleo
DATA
INFORMATION
KNOWLEDGE
WISDOM "Olli"
Self8Drive+Vehicle
Co8creative+community
3D8printed
Cloud+IoT
Artificial+Intelligence
30+Transportation+Sensors+++New+ones
Conversation
Recommender
Video+Recognition
Personalization
…
The Cognitive Era is the Era of Wisdom

11. @pieroleo
DATA
INFORMATION
KNOWLEDGE
WISDOM
So,,we,need,
WISDOM,,to,
Augment,%
individual
and,collective,,
Intelligence
The Cognitive Era is the Era of Wisdom

12. 495b
338b
459b
573b
648b
784b
22 Sept. 2017
Alibaba group 450b

13. The Cognitive Era: Digital Transformation by unbundling
In%2015%
63%%of%
CEOs%%will%
increase%
investmen
t%in%digital,%
it%is%a%
matter%of%
survive

14. The Cognitive Era: Digital Transformation by unbundling
Investment%
in%private%%
Fintech
companies%
increase%10x%
in%past%5%
years:%19B

15. The Cognitive Era: Digital Transformation by unbundling
Credits:,http://www.arkive.org/whaleIshark/rhincodonItypus/
What%is%
Fintech?
16

16. The Cognitive Era: Digital Transformation by unbundling
Fintech
Financial%technology,,also,known,as,FinTech,,is,
an,economic,industry,composed,of,companies,
that,use,technology,to,make,financial,services
more,efficient.,
Financial,technology,companies,are,generally,
startups founded,with,the,purpose,of,disrupting
incumbent,financial,systems,and,
corporations,that,rely,less,on,software.
Source:,https://en.wikipedia.org/wiki/Financial_technology
17

17. The Cognitive Era: Digital Transformation by unbundlingFintech%are%« UNBUNDLING »%tranditional%banks

18. The Cognitive Era: Digital Transformation by unbundling« UNBUNDLING »%is%general%phenomena%that%is%impacting%every%sectors%
or%corporations
Source:,https://www.cbinsights.com/blog/smartIhomeImarketImapIcompanyIlist/
SMART,HOMES

19. The Cognitive Era: Digital Transformation by unbundling« UNBUNDLING »%logistics
Source:,https://www.cbinsights.com/blog/startupsIunbundlingIfedex/

20. ... what about the IBM strategy, in
this scenario ?
“Watson has
become the AI
platform for
business.”

21. 21
IBM Research: Driving 24 consecutive years of IBM patent leadership
Six Nobel
Laureates
Ten Medals of
Technology
Five National
Medals of
Science
Six Turing
Awards

22. IBM Research network
Australia
Tokyo
China
Almaden
Haifa
Zurich
Africa
Ireland
Brazil
Watson
Austin
India

23. IBM Research: globally and vertically integrated
Australia
Tokyo
China
Almaden
Haifa
Zurich
Africa
Ireland
Brazil
Watson
Austin
India
Zurich
Africa
Ireland
Brazil
future systems
nanotechnologies
processors/storage
/switching
cloud
cybersecurity
analytics
industry expertise

24. Technology = augmenting human capabilities
Yesterday

25. Technology = augmenting human capabilities
Today

26. © 2016 International Business Machines Corporation
Do Not Distribute
+Human
Self-directed goals
Common sense
Value judgment
Machine
Large-scale math
Pattern discovery
Statistical reasoning
…leads to better decision making

27. © 2016 International Business Machines Corporation
Do Not Distribute
IBM Watson innovation platform

28. © 2016 International Business Machines Corporation
Do Not Distribute
IBM Watson innovation platform

29. © 2016 International Business Machines Corporation
Do Not Distribute
IBM Watson building blocks: Bluemix APIs

30. A single MRI scan can return up to
10,000 images With more than
75 Million
scans each year
Return the top 20
most important images
Images: Medical Sieve
30

31. Distribution / FashionHealthcare
Banking
… .. .
Application areas

32. Watson transforms industries: Healthcare

33. World aging challange

34. Cognitive systems Improving how older adults engage with the world

35. Cognitive dress
Cognitive Music
Cognitive art
Cognitiva immersive experience
Cognitive Trailer
Cognitive systems and creativity

36. Watson transforms industries: Cognitive dress

37. Enable deeper understanding
of people’s personality
characteristics, needs and
values to help engage them
on their own terms
IBM Watson: personality insight

38. World's first Cognitive Dance Party

39. Future of technology and the IT architecture limitations

40. Future of technology and the IT architecture limitations

41. Future of technology and the IT architecture limitations

42. Major challenge to current Von Neumann architecture: moving
away from the brain’s efficiency

43. Future of technology: Brain-inspiredsystems

44. IBM Quantum Experience launched May 4, 2016:
In the first two months after launch:
30,014 registered users, in 146 countries
180,756 executions
10+ professors committing to using our system in coursework
6 papers, including one from the South Pole
Undergrad conference at U. Waterloo with prize for “best algorithm”
Future of technology: Quantum computing
44
“It’s not a simple thing to do,” he says. “Quantum
systems are really quite delicate.”
And, he adds, IBM has done it right.
⏤ Prof. David Cory
http://www.ibm.com/quantumcomputing

45. Quantum Applications
Cryptography Designing Better Drugs
& New Materials
Machine Learning Searching Big Data
45

46. Grazie
Cognitive Era is in
front of us.
It is up to us making
the best of it.

47. Thank You
@robertovjlla