Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Social Media for Teachers 2014

986 vues

Publié le

These slides were part of a presentation for the Reynolds Institute, a workshop for high school teachers who teach journalism or are advisors for their school journalists. The workshop was held at the Cronkite School of Journalism at Arizona State University.

Publié dans : Médias sociaux
  • Soyez le premier à commenter

Social Media for Teachers 2014

  1. 1. + Social Media for Journalists ASNE | Reynolds High School Journalism Institute Robin J. Phillips, Digital Director, Reynolds Center for Business Journalism
  2. 2. + introductions
  3. 3. + Robin J. Phillips @RobinJP | RobinJPhillips.com  Digital Director, The Reynolds Center for Business Journalism  Entrepreneur, business partner, Pretty Smart Women LLC  25 years in news: Newsday, BusinessWeek, others  Co-founder, #wjchat, weekly online web journalism discussion  Co-founder of Perfect Moment Project  Journalism professor, Cronkite School, ASU  Dutiful daughter, nagging sister, great auntie
  4. 4. + Huge and getting bigger #socialnomics 2014
  5. 5. + goals for the session
  6. 6. + Asked group on FB for goals TBAdded  Kristen Therese: Ways to delegate some of the social media responsibilities to the staff with programs like tweet deck.  Ginny Miller Twitter, Instagram or both? My students aren't interested in Facebook. Also, should students who are responsible for tweeting, posting, etc. sign a social media contract?  Terry Nielsen Sheffield I know so little about the social media aspect of journalism that I definitely need the beginner's course--which media to use and how to implement and organize them.
  7. 7. +The web is our constant focus
  8. 8. + Top websites 1. Google 2. Facebook 3. Youtube 4. Yahoo 5. Baidu 6. Wikipedia 7. Qq 8. Taobao 9. Live 10. Twitter GLOBAL
  9. 9. + Top websites 1. Google 2. Facebook 3. Youtube 4. Yahoo 5. Baidu 6. Wikipedia 7. Qq 8. Taobao 9. Live 10. Twitter UNITED STATES 1. Google 2. Facebook 3. Youtube 4. Yahoo 5. Amazon 6. Wikipedia 7. Ebay 8. LinkedIn 9. Twitter 10. Craigslist GLOBAL
  10. 10. + Top websites 1. Google 2. Facebook 3. Youtube 4. Yahoo 5. Baidu 6. Wikipedia 7. Qq 8. Taobao 9. Live 10. Twitter UNITED STATES 1. Google 2. Facebook 3. Youtube 4. Yahoo 5. Amazon 6. Wikipedia 7. Ebay 8. LinkedIn 9. Twitter 10. Craigslist GLOBAL FACEBOOK
  11. 11. + Why Social Media matters … 1. It’s where things happen first. 2. It’s huge. And getting bigger. 3. A way to distribute content, information. 4. Self-promotion, branding that stays with you. 5. Building audience for new blog, new service. 6. Cultivating sources, new fans, new audience. 7. Real-time news .. right here, right now. 8. Creating community .. power in the network. 9. Diversity .. opens up your world. Twitter … and Facebook… and LinkedIn… and Flickr…. and Tumblr… and Blogger… and Google+… and YouTube… and WordPress… and Foursquare… and Google Reader…
  12. 12. + Where things happen first
  13. 13. + Social media check-in Who’s on what?
  14. 14. + Social media check-in Where are the kids going?
  15. 15. + Social media check-in Where are the kids going?
  16. 16. + On cats and the difference between social media tools
  17. 17. + Right tools for the job  What’s your goal?  Use social to share? Report? Drive traffic to your website?  Where’s your audience?  Who’s your audience?  Will you be sharing your news on social media?  Will you be listening to talk on social, looking for news?  Who will manage the social media sites?
  18. 18. + Managing social media  Great time to reinforce other messages about social media and use of the Internet and phones.  Establish best practices.  Train, monitor, reinforce good work.  Set up analytics for website traffic, social media engagement.  Set up a team. No one person can handle it all. DON’T BE THAT GUY
  19. 19. + Journalism first  Social media is about a RELATIONSHIP  Two-way communication – it’s a conversation  Content is king – use the same standards as with your other stories  Journalism first – be transparent, accountable, ethical  Social media is publishing - be judicious, add value, be responsible  Social media is just one of the many tools to do the job
  20. 20. + Bad social media. Bad journalism. Often shared. Not real. From film The Day After Tomorrow.
  21. 21. + Often shared. Not true. This phony shark photo frequently pops up during bad weather. Teach students to be skeptical.
  22. 22. + Social media FIREHOSE
  23. 23. + Teamwork, tools … … and rules.
  24. 24. + Tools to help organize the flood
  25. 25. + Managing all the clutter Hootsuite
  26. 26. + Managing all the clutter Tweetdeck
  27. 27. + Social media guidelines  Identify yourself clearly  Adhere to journalistic ethics  Behave like a journalist  Be human, not robotic  Be professional  Assume what you share is public  Be personal, not private  Break news  Keep your ears open for news
  28. 28. + DO SHARE DON’T SHARE
  29. 29. +  Largest social platform in the world.  1.28 billion active users.  Across the web, worldwide, 70 languages.  Good way to advance your story, tap into engaged audience.  Users are very interested, more than half return daily.  Closed community. You have to friend, follow or like.  The sky is not falling. Teens are still active on Facebook.
  30. 30. + Still there and still coming
  31. 31. + There is a generation gap
  32. 32. + Mobile changes the game
  33. 33. +
  34. 34. + Best practices Mobile-friendly Most appealing updates offer information, something helpful
  35. 35. +  Open commuity  200 million active users  Increasingly used to make TV more interactive - Nielsen Social Twitter ratings  More than 5.4 million Tweets about the Billboard Music Awards  Real time and active  Organize with #hashtags and lists  … all in 140 characters
  36. 36. + Different from adults  We use social media more in a professional sense, news sharing.  Teens use it more to hang out with friends.  Fewer links.  Small number of followers.  Twitter is actual friends.  More likely to have protected accounts.  Young people run from parents and run from marketers. 'Yeah, if you're not into the things that I'm into, don't follow me on Twitter.'
  37. 37. + Using social media as a professional tool  Get yourselves up to speed on the tools.  Talk about goals.  Align journalistic goals with social media.  Students represent the news organization, their school, not themselves.  Links help drive traffic to your stories.
  38. 38. + Searching on Twitter
  39. 39. +
  40. 40. + Best practices Don’t sacrifice grammar Give readers a clear call to action. Questions & facts engage and drive retweets
  41. 41. +  Mobile photo sharing  Square photos with lots of filters  Big social component  Photo and15 second videos  Bought by Facebook for $1 billion  Hashtags = communities
  42. 42. + Best practices Balance FUN and BUSINESS Study brands that do it well #hashtags and communities
  43. 43. + Instagram community
  44. 44. +
  45. 45. + Other social media sites
  46. 46. +
  47. 47. +
  48. 48. +
  49. 49. + What do social media sites have in common?  Sharing  Status updates  Communities  Searching  Conversations  Visuals  Information people want to share
  50. 50. + addictive
  51. 51. + need to be social
  52. 52. + tribes ( for more: read Seth Godin )
  53. 53. + looking for a leader
  54. 54. + Lou Holtz on leaders 1. Can I trust you? 2. Are you committed? 3. Do you care about me?
  55. 55. + Final words  Teamwork  Goals  Find your audience  Journalistic conventions rule  Check analytics to make sure you’re not wasting your time  Just because you can automate updates, doesn’t mean you should  Feedback, feedback, feedback  Social media is about relationships  The Internet is a conversation
  56. 56. + the OUTTAKES
  57. 57. + Use Twitter lists
  58. 58. +
  59. 59. +
  60. 60. + No tweets yet.
  61. 61. +
  62. 62. + Great topic. Horrible social media
  63. 63. + Francis Howell North H.S. Imitation is sometimes the sincerest form of trying to learn. Would this work at your school?
  64. 64. +
  65. 65. +

×