This document traces the history and evolution of technology from the internet and desktop PCs through mobile apps and personalized production. It discusses how technology has changed how businesses operate, from mass production and work for big companies to working for less money at larger scale through personalized production. The document also suggests businesses should provide premium online services, use multiple mediums to share the same message, and help people develop skills for changing work environments rather than training for single careers.

1. High Tech History in a Slide
• Internet
• Desktop PC
• Brands Target You
• You type as input
• Mass production
• Work for big $ from
a few people
• Apps
• Mobile
• You Are a Brand
• You Sensor
• Personalized
Production
• Work for less
dollars but scale

2. What Does this Mean for
Business
• MOOCs
• LinkedIn
• Premium Services
• Don’t Train for Life’s
Work
• Climb the roller coaster
not the
• ladder
• Using multiple
mediums with same
message
•