1. Definitive talent in strategic advisory, growth capital and alternative investment
Spring 2016
!
Company Overview

2. How we got here
Our shared desire has been to build a preeminent corporate finance and
advisory business, working with the best entrepreneur-led opportunities and
experienced, private capital.
Founded in 2013, by a group of like minded professionals, we funded the
business ourselves and have built an excellent team, rigorous processes, as
well as developed and deployed our own supporting technology platform.
We actively source for private lenders and investors seeking compelling, off
market opportunities. We are authorised under the FCA through a multi-family
office. Our role is to source and advise excellent opportunities for our
discerning private capital audience.
The Company has a diverse international audience of private investors, family
offices and funds, as well as wealth management partners. Our clients are
predominantly in the UK and Europe, with a few clients in north America and
elsewhere.
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3. Our focus
We are based in London, which leads the UK as one of the most vibrant private
capital ecosystems in the world and reputedly home to over 5,000 funds, 3,500
family offices and tens of thousands of private professional investors.
Our focus is predominantly more established businesses across all sectors where
a proven management team have demonstrated market fit, achieved credible
commercial traction and actively seek additional knowledge and momentum that
larger private capital can provide. This typically ranges from £500k to £10m in
equity and £1m to £50m in various forms of debt and project finance.
The vibrant early stage investment and technology scene in London and
elsewhere is a niche that has grown significantly in recent years with the advent of
crowdfunding. Our typical clients are in the next stage of evolution and seek larger
debt and/or equity from just a handful of backers. In this environment, the
integrity, experience and knowledge that the Ruffena team bring to a project
materially improve its appeal through improved structuring, the optimal blend of
debt and equity, and enable greater participation to deliver better returns.
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26%73%
1%
Early Stage VC Funds
Business Angels
Crowd Funders
Source: Beauhurst
Source: EBAN, 2013-14

4. How we work
Our team of 14 work through our offices at 7 Stratford Place, just
opposite Bond Street. We are organised across four teams, bringing
significant sector experience, insight and contacts to bear on any
project we work on:
• Digitech and Consumer
• Life Sciences and Education
• Engineering and Energy
• Property and Alternative Finance
We turn down the vast majority of opportunities we see.
We undertake a rigorous pre-DD process to ensure we only engage
with compelling, off market opportunities that our investing audience
wish to back and provide the kind of risk profile, capital blend and
returns they are looking for. Accordingly, we make great efforts to
understand investors’ current appetites, which we appreciate vary
periodically according to changes in their own portfolios, market
conditions and emerging opportunities.
Internally, we operate a collegiate, confidential approach to project
placement with our capital providers to ensure we prioritise the right
projects for their particular preferences.
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5. What we look for
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In general
• Off market opportunities
• Lead advisory
• Debt and/or equity
– £1m-£10m equity
– £1m-£10m+ debt
Specifically
• Commercially compelling
• Convincing management
• Market traction
• Balanced risk/returns
Why us?
1. When a highly experienced
private capital audience
wishes to avoid the crowd
2. Where our skills, contacts
and experience make a
material difference
3. Where greater participation
and returns are sought
Growth
Equity
Debt
Finance
Partnering
& R2M
Corporate
Advisory

6. The Team
Skill, experience and integrity.
• Worked together since mid 2000’s,
founded Ruffena together in 2013
• Backgrounds in business, the City,
investment and finance
• 9 Partners and 5 Associates
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Robin Rowland Hill Simon Heywood Dwight Makins Xavier Pullen
Dr Bernard Cummings Mark Bun>ng Duncan Morrison Richard Cleveley
Robert Whitaker Patrick Angier Tony Maynard Olga Shvarova

7. Our metrics
Working with a diverse investor base, we tend to
engage a wide range of client projects to match. Some
projects are only suitable for very specific investors, so
these will not be visible on our platform but discussed
direct. Typical project characteristics:
GENERAL BUSINESS
• Sub £1m, early growth stage equity. EIS qualifying.
• £2-10m, full growth stage. Blend of debt and or
equity. EIS relief generally available.
• £2-5m pre-IPO convertible loan
PROPERTY & ALTERNTIVE FINANCE
• £5-50m fully secured mezzanine or trade finance
• £5-15m equity opportunities giving 5-15% residual
income and asset growth
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AUDIENCE
• 600+ family offices and funds
– Typically investing £250k to £5m per project
– Through partners, access to a further 400 worldwide
• 550 professional private investors
– Typically investing £25k to £500k per project
INVESTMENTS
• Closed approximately 30 investments in the last 2yrs
• Resulting in a total of c£40m of new capital
• Largest current investment project is £18m

8. Our evolving web platform
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We have spent the last year designing and building the new web platform. This allows
investors to access and track investments in a wide variety of carefully-vetted opportunities,
each carefully managed by an experienced professional.
• Integrated deal management
and CRM platform
• Opportunity tracking through
to full DD room
• News & Events

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We recognise that raising
capital is hard work…
and so is investing it.
• Rigorous project selection and pre DD
• Deal structuring and market testing
• Selectively put to our private capital audience
• Managed through to conclusion
• Post investment portfolio support

10. News & Events
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Monthly investor drinks
Quarterly presentation events and lunches
Periodic opportunity bulletins and news updates
We produce regular Newsletters and new opportunity deal sheets for investors,
as well as stage periodic presentation events in conjunction with Nabarro’s in
the city and other partners on more tailored themes. Having all worked across
the sector for many years, we recognise that many find such events and
bulletins very helpful in keeping up with current developments, meeting like
minded professional investors and deciding priorities when managing a
portfolio in changing times.
Our website provides details of future events and access to most current
opportunities.
Registration as an investor or professional adviser is free and can be done
online here: http://www.ruffena.co.uk/investing-with-us/

11. Ruffena Capital Ltd"
7 Stratford Place"
London W1C 1AY"
"
+44 203 5744297"
team@ruffena.com"
www.ruffena.com
11
definitive talent
advisory
growth capital &
alternative investment