2. HISTORICAL OVERVIEW
Definition: the use of game design techniques, game
thinking and game mechanics to enhance non-game
contexts.
50% of organization will gamify their innovation
processes by 2015
The first “games”
Loyalty Clubs
Frequent Flier miles
3. THE BASICS OF GAMIFICATION
Game Mechanics Game Dynamics
Points Rewards
Badges Status
Levels Achievement
Leaderboards Competition
Challenges Altruism
5. CASE EXAMPLE #1-PEPSI SOUND OFF
Pepsi created a gamified social network centered
on the TV show The X Factor.
Pepsi Sound Off
6. CASE EXAMPLE #2-THE HUFFINGTON POST
The Huffington Post has created a social news service
called “Predict the News,” which allows users to respond to
questions accompanying an article.
The Huffington Post-Predict the News
7. EXPERT INTERVIEW
Professor Dan Hunter
Professor at New York Law School
Expert in internet law, intellectual
property, and artificial intelligence and
cognitive science models of law
Taught an MBA course on gamification
at University of Pennsylvania’s Wharton
School.
8. INTERVIEW QUOTES
“There is no blue print that explains how to
implement gamification, but rather a company must
think about the different ways they can engage their
customers.”
“It is vital that people not only understand what
gamification is, but how to properly implement it into
an existing business model.”
“Overall it’s the general process of appealing to
people’s fun side. It’s a practice.”
9. CRITICS OF GAMIFICATION
Buzz World
Over-hyped
Replacement of intrinsic motivation
Addiction/Compulsion
“The critics are right in that gamification is a hype
word and soon we won’t talk about it as a separate
entity. My argument is that any good marketer must
know what their customers will respond to and
gamification is just an extension of this knowledge.” -
Hunter
10. THE FUTURE OF GAMIFICATION
An integrated part of business rather than a
separate entity.
Impacts almost every industry and consumer
segment.
Integrating these tech startups into larger
companies to maintain these social platforms.
Gigya
11. CONT…
Gamification can also be used internally to motivate
employees to engage in a specific behavior.
In order to stay ahead of the competition companies must
determine how to successfully integrate gamification into their
business model.
Successful implementation will motivate consumers to interact
with the brand and motivate employees to create optimal
brand value for the consumers.