This document discusses the importance of social media for teachers' careers. It notes that due to changes in education and lack of jobs, teachers must use tools like LinkedIn, blogs, and websites to market themselves, connect with others, and potentially change careers. Statistics are provided showing the impact of social media and blogging on areas like leads, visitors, and job opportunities. The document recommends teachers set up profiles on sites like LinkedIn and blogs to build their personal brand, network, and foster opportunities.

1. Teachers, Careers and Social
Media: What Educators Need To
Know
Achieving Success With A Personal Brand In The
21st Century
Created By: Robyn Shulman, M.Ed.
http://www.ednewsdaily.com
Twitter: https://twitter.com/EduNewsDaily
Facebook: https://www.facebook.com/EdNewsDaily?ref=
hl
Linkedin: http://www.linkedin.com/in/robynshulman

2. Teachers, Careers, and Social Media
Why Do Teachers Need This Information?
The purpose of this presentation is to help teachers
understand the importance of social media within
their own careers. Due to the vast changes in
education, lack of current jobs, and/or mass
layoffs, it is imperative that teachers know the
following:
∗How to market or brand themselves
∗Be found and discovered
∗Use social media tools (such as Linkedin, blogging,
etc.) to enhance and/or change careers

3. Social Media Tools Every Teacher Should
Consider Using:
∗ Linkedin: Teachers should have an active profile
and be part of different groups (there are many
education groups). Teachers should be
participating in conversations when possible.
∗ Website (necessary if a teacher is selling a product
or service). Websites should be user friendly filled
with quality, original content that is aesthetically
pleasing.
∗ Blog: A professional and updated blog will help to
display talent and knowledge.
∗ Social Media Tools: Spread the word about
yourself in the most cost effective manner.

4. Social Media Job Search
Picture from:
www.onlinedegrees.com

5. Statistics
Before beginning with the steps, it is important to
understand why these tools are so important. The
next 2 slides provide statistics related to social
media and blogging. Please review these slides
carefully as to have a deep understanding of the
great impact social media has had within job
market and with business. For example, if one
decided to become an education consultant, this
information will help to understand the market.

6. 2012
Social Media
Stats: At A
Glance
To view the source
(and to see a bit
closer:
http://www.inside
view.com/social-
selling)

7. Blogging Stats At A Glance:
(If you cannot view this well in
your browser, please visit:
http://www.ednewsdaily.com
for a better picture).

8. How A Blog Can Foster
Opportunity
1. Sales
2. Jobs/Connecting/Networking
3. Build Trust
4. SEO
5. Subscribers/Marketing

9. Sales
According to Imbue Marketing, B2B
companies who have a running blog
generate 67% more leads per month than
those who do not have a blog. B2C
companies will generate 88% more leads
per month, and those with a website who
host a blog will have 55% more visitors
compared to those who do not have a blog.

10. Networking and Jobs
Word of mouth and references can be of
great help in finding a job (most jobs are
found via networking). By using a blog a
person is connecting with others in a way
that was never possible. It is imperative to
share knowledge and show skills. There is
no underestimating the power of a personal
connection.

11. Trust
By connecting with others through a blog,
trust will be created. People get to know
each other in this manner by creating
conversations and fostering relationships.
There is a true feeling of trust that can be
displayed via a blog.

12. SEO
Search engine optimization via a website
provides the route for a site to be found.
Google absolutely loves blogs. For those
who want to be noticed, a blog is a very
powerful tool. Blogs have higher rankings
on all search engines if updated in a timely
manner with strong keywords and fresh
content. In blog land, they always say
content is king!

13. Subscribers
Once a person has a blog, he/she can
put up a newsletter subscription form!
By sending out newsletters, bloggers
have free email marketing of services
and/or a products right at their
fingertips.

14. Where Does One Begin?
∗ Domain Name and Hosting Service
∗ Branding and Niche
∗ Wordpress Site
∗ Blog
∗ Social Media Tools

15. Stay Tuned For Technical
Details!
Created By: Robyn Shulman, M.Ed.
http://www.ednewsdaily.com
Twitter: https://twitter.com/EduNewsDaily
Facebook: https://www.facebook.com/EdNewsDaily?ref=hl
Linkedin: http://www.linkedin.com/in/robynshulman