Prototyping Workshop

1. Rocio Montes
Prototyping
Workshop

2. 2
A customer driven innovation model
Focus on finding an
important
unresolved
customer problem.
Design for Delight
Apply innovation to a space
where we see a need. Go broad
to go narrow through ideation.
Solve that problem well.
Build a durable advantage for
Intuit to own. Do rapid
experiments with customers.
Learn how to scale the idea.
Focus on finding important unresolved
customer problems. Gain deep customer
empathy through research. Understand
the problem space.

3. 3
Discovery Exploration Evaluation
“INSPIRATION TO GO BROAD”
Find an important unresolved
customer problem
“IDENTIFY THE RIGHT SOLUTION”
Ensure you are solving the
problem well
“REFINE THE EXPERIENCE”
Deliver an awesome
E2E experience
Different Goals for Different Phases
• Conduct Discovery research
• We recommend secondary research and
In The Wild interviews
• Explore divergent ideas early
• We recommend Concept Feedback with
customers within your target demographic
• Validate your design
• We recommend Concept Evaluation with
more customers within your target demographic

4. Intuit Confidential and Proprietary 4
What is a prototype?

5. Intuit Confidential and Proprietary 5
A prototype is an imperfect, rudimentary version
of an idea to exhibit both form and function
in a realistic way.

6. 6
How does it look like?

7. 7
Low-fidelity prototypes
Low-fidelity prototypes are good for
identifying customer problems and gaps
within the solution.

8. 8
Mid-fidelity prototypes
Mid-fidelity prototypes are used to identify
usability issues and optimizing flows of MVP
functionalities.

9. 9
High-fidelity prototypes
High-fidelities are used for refining and
delivering delightful E2E experience by
mimicking the real form and function as
much as possible.

10. Intuit Confidential and Proprietary 10
The fidelity of your prototype should match
the fidelity of your questions.
Heather Daggett

11. 11
Be practical

12. 12

13. 13
Beautiful!
I love these icons.
I don’t like the
color red.
I don’t like the
color red.
Can you make the
images bigger?

14. 14

15. 15
It’d be nice to see
my top friends.
This step feels
repetitive.
Can I pay multiple
people?

16. 16
Why should we prototype?
• ”A picture is worth 1000 words. A prototype is
worth 1000 meetings.” (IDEO)
• Best way to explore, validate and refine ideas
• Makes the cost of mistakes cheap
• Fail fast, fail often!

17. 17
Prototyping tools

18. 18
Which tool for what job?
• Great for quick low-
fidelity mobile testing in
the wild
• Easy to learn – go from
sketch to prototype in
minutes using hot spots
• Also uses hot spots to
quickly create mobile
and stationary web
prototypes
• Offers variety of mobile
interactions (tap, double
tap, swipe, etc.) and
screen transitions (push,
slide, flip, etc.)
• Use when you have no
existing assets to work
with
• Create screens from
pre-made asset stencils

19. 19
Customer problem: I’m an student at a conference and need to stay caffeinated to ensure I can
absorb all the goodness of the talks, but I can’t wait in long lines at the coffee shop.
Task: Quickly design an app that can be used to place a remote order at the coffee shop down
the street. Create a prototype that can be used to test your design.
The app has to support the following:
• multiple drink options (tea, coffee, latte, etc.) in multiple sizes
• a confirmation of each drink before adding to the current order
• calculation and display the price of each drink combination & total order
• issue a confirmation of the total order before finally sending it to the barista
Time to prototype!

20. Intuit Confidential and Proprietary 20
Questions?

21. Intuit Confidential and Proprietary 21
Lets Connect!
https://www.linkedin.com/in/montesrocio/
https://twitter.com/montes_roxio