是的哈看见哈萨克和健康撒 阿达赴哈佛哈看；发哈萨克分 ahfahfklahflkashfklashflakshflk ask 罚款乱收费

1. discovery engagement reaction
Self Awarness
External Influence
People having problem in a situation,
and they figure out something is wrong
Thouugh outter information knowing
there are ways make new environment
less harsh
Acknowledge
Purchase
• Physical bookstore
• Amazon
• Etc
• Share with community + family + friends
• Train newbie
• Mention on social media
• Soocial media like Linked-in
• Ted-talk
Online
• Poster
• Promotion speech
• Public signing
Offline
• Social media, Facebook, twitter, etc.
• Quora, Zhihu
• Ted
• Youtube
VUCA CONCEPT BRANDING
USER EXPERIENCE MAP
THE AUDIENCE
• The junior in job market
• Freshman in college
• Leaders in a varioty disciplines
• This product is more like a metaphysical
concept, helping people involve into a new
environment
VUCA
• V, VOLATILITY
• U, UNCERTAINTY
• C, COMPLEXITY
• A, AMBIGUITY