Rich Ortiz visited with us and presented his "Influential Marketing 101" talk at Brain Trust

1. BRAIN TRUST
Harnessing the Power of Social Media Influencers for Effective
Brandingand Marketing
Collaborationwith Alan Derek and Antonio Montoya
InfluentialMarketing101

2. InfluentialMarketing101
Harnessing the Power of Social Media Influencers for Effective
Brandingand Marketing
By Rich Ortiz
ONEUNITY Media, LLC
oneunitymedia@gmail.com
BRAIN TRUST

3. What is an Influencer?
• Constantly being seen and heard on
Social channels.
• The 3% of your Advocates that evangelize
your Brand
• Have a Social Sphere in which they
operate
• Genuinely like your Brand and care
enough to talk it up
BRAIN TRUST

4. How do you Harnessthe Power
of InfluentialMarketing?
It StartsbyGivingBack.
1. Zig Ziggler once said “You can have anythingyou want, if you will first help others get
what they want”
- Hospital Story 100 miles away/ Slept in his car/ Gave Speeches for Free
- You Must First Build Value First (3 V’s)
2. What’s Your Value Proposition?
- 100 customers – Only 3 will do a shout-out for your Brand
3. It is said that the Majority of Businesses don’t believe that Social Media Should cost very
much because Social Media is FREE
- Social Media Cost Time and Effort – So What’s Your Time Worth?
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5. Do You KnowWho Gary Vaynerchuck?
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6. Through SocialMedia Channels $4m to $50m
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7. Give Before You Take
HugeSocialMedia Influencer.
1. When Asked about – What Should An Aspiring Entrepreneur Do First in Order to Build a
Large Social Media Presence
- His Answer: Spend the first 10 years in Hustle Mode (Build Your Value Proposition First)
- The Value is in the Hustle! Giving Back. Experience. The Pain You Personally Went Through
to get to Success.
2. There Are Only Two Modes of Operation in a Busines:
- Offense
- Defense
3. It’s Best to Operate in Offense Mode with 100% of Everything you can – Every Fiber of Your
Being to be the Best at What You Do. That’s What it means to Crush it in Gary Vaynerchuks
World.
BRAIN TRUST

8. What Would You Pay to have a 70% BeliefRate?
Traditional Media Channels Today Have a 11-14% Belief Rate.
1. Print/ Radio/ TV
- So Why Do Businesses Still Advertise on marketing with a 85-90% Disbelief Rate?
- The Real Question is What Would You Pay to Get Word Of Mouth Marketingfor Your Business?
2. So If You Reward Your Brand Advocates (The 3% Influencers) To Get Youe Brand Messages
Out to the Market Place – How much would that really be?
- What’s the Real Value of your Unique Selling Proposition?
3. Let’s Break it down – 100 Customers 3% = 3 people (3,000 People in their networks)
- 30 Influencers - Reach 90 Influencers in their Spheres of Influence – Let’s Say the each of their
networks Share 3 Shout-outs each that’s a Reach of 90k in Social Media Networks
BRAIN TRUST

9. BRAIN TRUST
Offense Vs. Defense
CompetitiveAdvantage

10. GettingStarted Now!
Start by Looking @ 3 Aspects About Your Brand:
1. What’s the Object?
- What’s the Why?
2. Value Proposition of You Brand?
- What the Brand Promise?
3. What’s that Worth to Your Brand?
- More Customers
- More Brand Awareness
- Building Customer Loyalty
- Increased Traffic to Your Social Networks?
BRAIN TRUST

11. Form Strategic
Collaborations
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12. SHOUT-OUT KATHRYN CATALDO
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13. Thank You
BRAIN TRUST