To unleash the untapped entrepreneurial potential of North Alabama we are working to nurture an open, inclusive and collaborative startup community. This shows how we intend to do it.

1. July 2014 Update
​ Building a dynamic North Alabama economy fueled by
a vibrant and diverse startup community
© Rocket Hatch, 2014

2. 2© Rocket Hatch 2014
THE ROCKET HATCH MISSION
To unleash the untapped
entrepreneurial potential of
North Alabama through an
open, inclusive and
collaborative startup
community.
STOP THINKING, START HATCHING!
Mission & Vision

3. 3© Rocket Hatch 2014
INCLUSIVE, LEAN, SMART & VIRTUAL BUT LOCAL
Inclusive
We are a Startup:
We follow the process we preach
Lean Smart Virtual but Local
Mission & Vision

4. 4© Rocket Hatch 2014
Ana Aristizabal
Co-founder &
Administrative
Director
Tarra Anzalone
Co-founder &
Community Director
Drew Chapman
Board Member
Brad Garland
Board Member
Ben Jarrell
Board Member
Antonio Montoya
Founder & CEO
Mission & Vision
THE ROCKET HATCH TEAM

5. 5© Rocket Hatch 2014
Jeff Goode
Engineering
David Cochran
Finance & Valuations
Karen Wynne
Sustainable Farming
David Nuttall
Art, Design &
Software
Eric Grigorian
Manufacturing &
Operations
Mission & Vision
An experienced and diverse mentor
community to provide insight, counsel
and connections.
OUR MENTORS
Timo Sandritter
Organizational
Development
Bryan Powell
Design, Education &
Software
Bob Locklear
Angel Investing & IP
Craig Kerstiens
SaaS, Product,
Marketing
Foster Perry
International Trade,
Fundraising

6. 6© Rocket Hatch 2014
Modern & Smart
Partner
Metabahn
Partner
Graphic Color
Sponsor
Regus
Sponsor
The Nook
Sponsor
Rosita’s Farm
Partner
Mission & Vision
We have been able to advance our programs
thanks to the generous support and resources
of many local organizations, including:
OUR PARTNERS & SPONSORS
RED Team
Partner
Tangled String Studio
Sponsor
Zero Point Frontiers
Partner
Pizzelle’s Confections
Sponsor

7. 77© Rocket Hatch 2014
A diverse
population
grows in the
Huntsville metro,
creating economic
opportunity and
transforming our culture.

8. 8© Rocket Hatch 2014
CHANGING DEMOGRAPHICS DEMAND NEW OPPORTUNITIES
Total Population Huntsville Metro
683,871
Graduated College
44.2%
20-35 y/o (DINKs)
139,464
35-45 y/o (DIWKs)
90,602
45-55 y/o (MLE & RS)
109,992
In prime entrepreneurial age
339,988
§ Emerging population of
educated young
professionals
§ Post-industrial
§ Experienced executives
§ Hard core serial
entrepreneurs
§ Growing artistic and
cultural community
10%* = Potential Entrepreneurs
33,998
Impact
­ LINK: GLOBAL ENTREPRENEURSHIP
MONITOR 2013, BABSON COLLEGE
Huntsville is not just engineers and scientists anymore.

9. 9© Rocket Hatch 2014 9
IF ONLY 10%+ OF OUR 33K POTENTIAL SUCCEED
33 x $100M $3.3B
3,399 x $1M $3.3B
333 x $10M $3.3B
Impact
High Growth
Medium Size
Small Biz
$10B

10. 10© Rocket Hatch 2014 10
HOW ABOUT DOING NOTHING?
The perils of
relying on a single
industry cannot be
overstated.
Like a stock portfolio
we need a diversified
economy that can
make North Alabama
not just economically
resilient but a more
interesting and fun
place to work, live
and play.
Ë LINK: DETROPIA THE FILM

11. 11© Rocket Hatch 2014
FROM ENTREPRE-CURIOUS TO STARTUP
Entrepreneur Startup
HATCHERS CO.STARTERS
DISCOVERY GROWT H
Discover
Learn
Master
Mentor
EVENTS
Connect

12. 12© Rocket Hatch 2014
BUILDING THE ROCKET HATCH COMMUNITY ACCELERATOR
Discovery
.
Connection Learning Mastery Mentorship

13. 13© Rocket Hatch 2014
306
Attendees*
42
Enrolled in
CO.STARTERS
OUR NUMBERS ARE GROWING
785Entre-precocious
519
Interested
225
Engaged
20
Volunteers
21
Mentors
472 253
Followers
43%
Women
11
Events
Hosted
29Community
Events
Supported
+ Candid Conversations
+ Sip & Hatch
+ Entrepreneurship Working
Group (HOT Coffee precursor)
+ Nurturing the Huntsville
Entrepreneurial Ecosystem
Panel (Geo-Energy HSV)
+ Technovate Lightning Talks
(Geo-Energy HSV)
+ HOT Coffee
+ Rocket City Launch
(MindGear Labs)
+ Mentors
+ Facilitators
+ Entrepreneurs
Hosted 7 visitors from nearby communities
and connected with 7 benchmark
communities including Chattanooga,
Nashville, Memphis, Birmingham, Atlanta,
and Miami
.
*
29
Volunteers
& Sponsors
25
Partners
&
Mentors
25-34
Median Age

14. 14© Rocket Hatch 2014
IMMEDIATE STEPS
Hatchers
+ Initial Design Completed
+ OPEN SOURCE Project started
+ Continue Fundraising
CO.STARTERS
+ Advertising Underway
+ Facilitator and Mentor training next
+ First Cohort August 2014!
+ $600 Early Bird
+ $750 Standard

15. 15© Rocket Hatch 2014 15
OUR VISION FOR THE FUTURE
Community Acceleration
Small & Medium Size
Metrics
High Growth
We look forward to a self
sustaining North AL startup
community that nurtures
entrepreneurs that represent
our diverse make-up,
welcomes risk taking, and that
that has at the core, a network
of successful entrepreneurs
that give back by helping new
startups focus their efforts
using the latest lean methods.