Apple and Amazon are two of the world's biggest and most successful companies. What's their secret? Apple and Amazon may have more similarities than differences. A careful study of the business practices of Apple and Amazon reveals that they share a secret that is enshrined in the paradigm and methodology of "Working Backwards." A generic way of expressing that paradigm is as follows: "Start with an Awesome WHY. Then, work backwards to a HOW." This paradigm was expressed by the late Steve Jobs when he said, "Start with the customer and work backwards (to the technology)." Jobs was fond of saying that Apple's goal is to deliver an "insanely great (customer) experience." Jeff Bezos, the Founder and CEO of Amazon constantly advises, "Start with the customer and work backwards." In this presentation, visual tools are presented for facilitating application of the Working Backwards (WB) Stack as well as Gamification Methodology. The toolkit of the WB Gamification Methodology consists of tools including the template of the Ideal Press Release (IPR) Story and Ideal Product Press Release (IPPR) Story as well as the Business Model Engine (BME). An example on applying these tools is presented.

1. WHAT: PRODUCT (1-PAGE PRESS RELEASE)
WHO: FREQUENTLY ASKED QUESTIONS
HOW: USER MANUAL (PROTOTYPE)
WHY: AWESOME CUSTOMER EXPERIENCE
TARGETED CUSTOMER
(Profile)
…........................................
WORKING BACKWARDS (WB) STACK OF 4 TOOLS
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
Date: …......................
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

2. WHAT: PRODUCT (1-PAGE PRESS RELEASE)
WHO: FREQUENTLY ASKED QUESTIONS
HOW: USER MANUAL (PROTOTYPE)
WHY: AWESOME CUSTOMER EXPERIENCE
TARGETED CUSTOMER
(Profile)
…........................................
q What is the customer experience while customers get
their job(s) done?
§ Delight (+)
§ Pain (-)
§ Value (+/-)
q What is the content or outline of a 1-page guide for using
the product?
§ Concepts (Ideas; Overview)
§ What Product Does
§ How Easy to Use Product (GeTng Started)
§ Reference (Index)
1. What is “viral” headline/sub-heading for Press Release?
2. What does the product disrupt and do?
3. Why does the product exist?
4. What are 3 “wow” features of product?
5. What are 3 “wow” benefits of product?
6. What are applicabons of the product?
7. What are customers’ quotes/tesbmonials?
8. What a reader should do next?
WORKING BACKWARDS (WB) STACK OF 4 TOOLS
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
Date: …......................
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
1. Who is the customer?
2. What is the customer problem or trade-off?
3. What are quesbons that customers (stakeholders)
frequently ask during the lifecycle of the project?
4. Through what channel is product delivered?

3. AMAZON’S WORKING BACKWARDS (WB) STACK OF 4 TOOLS
Source: hip://www.allthingsdistributed.com/2006/11/working_backwards.html
“The Working Backwards product definiZon process is all about is fleshing out the concept and achieving clarity
of thought about what we will ulZmately go off and build. It typically has four steps:
1. Start by wribng the Press Release. Nail it. The press release describes in a simple way what the product does
and why it exists - what are the features and benefits. It needs to be very clear and to the point. WriZng a press
release up front clarifies how the world will see the product - not just how we think about it internally.
2. Write a Frequently Asked Quesbons document. Here's where we add meat to the skeleton provided by the
press release. It includes quesZons that came up when we wrote the press release. You would include quesZons
that other folks asked when you shared the press release and you include quesZons that define what the
product is good for. You put yourself in the shoes of someone using the product and consider all the quesZons
you would have.
3. Define the customer experience. Describe in precise detail the customer experience for the different things a
customer might do with the product. For products with a user interface, we would build mock ups of each screen
that the customer uses. For web services, we write use cases, including code snippets, which describe ways you
can imagine people using the product. The goal here is to tell stories of how a customer is solving their problems
using the product.
4. Write the User Manual. The user manual is what a customer will use to really find out about what the product
is and how they will use it. The user manual typically has three secZons, concepts, how-to, and reference, which
between them tell the customer everything they need to know to use the product. For products with more than
one kind of user, we write more than one user manual.
Once we have gone through the process of creaZng the press release, faq, mockups, and user manuals, it is
amazing how much clearer it is what you are planning to build. We'll have a suite of documents that we can use
to explain the new product to other teams within Amazon. We know at that point that the whole team has a
shared vision on what product we are going the build.”
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

4. JEFF BEZOS’S APPROACH OF WORKING BACKWARDS (WB)
Source:
hip://www.slate.com/arbcles/news_and_polibcs/newsmakers/2009/12/
we_start_with_the_customer_and_we_work_backward.html
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Jeff Bezos on “Working Backwards”
“We start with the customer and we work backward.
We learn whatever skills we need to service the customer.
We build whatever technology we need to service the customer.
The second thing is, we are inventors, so you won't see us focusing on "me too" areas.
We like to go down unexplored alleys and see what's at the end.
SomeZmes they're dead ends.
SomeZmes they open up into broad avenues and we find something really exciZng.
And then the third thing is, we're willing to be long-term-oriented,
which I think is one of the rarest characterisZcs.
If you look at the corporate world, a genuine focus on the long term is not that common.
But a lot of the most important things we've done have taken a long Zme.”

5. STEVE JOBS’S APPROACH OF WORKING BACKWARDS (WB)
Source: hips://en.wikiquote.org/wiki/Steve_Jobs
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Steve Jobs on “Working Backwards”
"You‘ve got to start with the customer experience and work backwards to the technology.”

6. Ideal Press Release (IPR) Story
WORKING BACKWARDS (WB) GAMIFICATION METHODOLOGY
Tool #1

7. TOPICS OF STORY FOR
IDEAL PRESS RELEASE
DESCRIPTION/CUSTOMER
1. Heading
2. Sub-heading
3. Summary of Benefit
4. Problem/Customer
5. Solubon
6. Enterprise Quote
7. How to Get Started
8. Customer Quote
9. Closing/Call to Acbon
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
IDEAL PRESS RELEASE (IPR) STORY
Rapidly Document and Present Your Business Idea, Vision, and Story
Source: Based on
h@ps://www.quora.com/Amazon-company-What-is-Amazons-approach-to-product-development-and-product-management

8. TOPICS OF STORY FOR
IDEAL PRESS RELEASE
DESCRIPTION/CUSTOMER
1. Heading
2. Sub-heading
3. Summary of Benefit
4. Problem/Customer
5. Solubon
6. Enterprise Quote
7. How to Get Started
8. Customer Quote
9. Closing/Call to Acbon
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
IDEAL PRESS RELEASE (IPR) STORY
Rapidly Document and Present Your Business Idea, Vision, and Story
Source: Based on
h@ps://www.quora.com/Amazon-company-What-is-Amazons-approach-to-product-development-and-product-management

9. IDEAL PRESS RELEASE (IPR) STORY on Business Model Engine (BME)
Rapidly Document and Present Your Business Idea, Vision, and Story
Source: Based on
h@ps://www.quora.com/Amazon-company-What-is-Amazons-approach-to-product-development-and-product-management
TOPICS OF STORY FOR
IDEAL PRESS RELEASE
DESCRIPTION/CUSTOMER
1. Heading
2. Sub-heading
3. Summary of Benefit
4. Problem/Customer
5. Solubon
6. Enterprise Quote
7. How to Get Started
8. Customer Quote
9. Closing/Call to Acbon
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

10. TOPICS OF STORY FOR
IDEAL PRESS RELEASE
DESCRIPTION/CUSTOMER
1. Heading
2. Sub-heading
3. Summary of Benefit
4. Problem/Customer
5. Solubon
6. Enterprise Quote
7. How to Get Started
8. Customer Quote
9. Closing/Call to Acbon
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
IDEAL PRESS RELEASE (IPR) STORY on Business Model Engine (BME)
Rapidly Document and Present Your Business Idea, Vision, and Story
Source: Based on
h@ps://www.quora.com/Amazon-company-What-is-Amazons-approach-to-product-development-and-product-management
BUSINESS MODEL
ENGINE
(Chain Gameboard)

11. TOPICS OF STORY FOR
IDEAL PRESS RELEASE
1. Heading
2. Sub-heading
3. Summary of Benefit
4. Problem/Customer
5. Solubon
6. Enterprise Quote
7. How to Get Started
8. Customer Quote
9. Closing/Call to Acbon
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
IDEAL PRESS RELEASE (IPR) STORY on Business Model Engine (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

12. TOPICS OF STORY FOR
IDEAL PRESS RELEASE
HOW WHAT WHO WHY
1. Heading
2. Sub-heading
3. Summary of Benefit
4. Problem/Customer
5. Solubon
6. Enterprise Quote
7. How to Get Started
8. Customer Quote
9. Closing/Call to Acbon
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
IDEAL PRESS RELEASE (IPR) STORY on Business Model Engine (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

13. TOPICS OF STORY FOR
IDEAL PRESS RELEASE
HOW WHAT WHO WHY
1. Heading
2. Sub-heading
3. Summary of Benefit
4. Problem/Customer
5. Solubon
6. Enterprise Quote
7. How to Get Started
8. Customer Quote
9. Closing/Call to Acbon
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
IDEAL PRESS RELEASE (IPR) STORY on Business Model Engine (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

14. TOPICS OF STORY FOR
IDEAL PRESS RELEASE
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
1. Heading
2. Sub-heading
3. Summary of Benefit
4. Problem/Customer
5. Solubon
6. Enterprise Quote
7. How to Get Started
8. Customer Quote
9. Closing/Call to Acbon
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
IDEAL PRESS RELEASE (IPR) STORY on Business Model Engine (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

15. TOPICS OF STORY FOR
IDEAL PRESS RELEASE
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
1. Heading q Heading
2. Sub-heading q Sub-heading
3. Summary of Benefit q Summary of
Benefit
4. Problem/Customer q Problem
5. Solubon q SoluZon
6. Enterprise Quote q Enterprise Quote
7. How to Get Started q How to Get Started
8. Customer Quote q Customer Quote
9. Closing/Call to Acbon q Call to AcZon q Closing
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
IDEAL PRESS RELEASE (IPR) STORY on Business Model Engine (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

16. TOPICS OF STORY FOR
IDEAL PRESS RELEASE
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
1. Heading q Heading
2. Sub-heading q Sub-heading
3. Summary of Benefit
q Summary of
Benefit
4. Problem/Customer q Problem
5. Solubon q SoluZon
6. Enterprise Quote q Enterprise Quote
7. How to Get Started q How to Get Started
8. Customer Quote q Customer Quote
9. Closing/Call to Acbon q Call to AcZon q Closing
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
IDEAL PRESS RELEASE (IPR) STORY on Business Model Engine (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

17. Ideal Press Release (IPR) Story
For
Launch of Amazon Products

19. Real Press Release RPR) Story for
Launch of Amazon Web Services (AWS)

21. IDEAL PRESS RELEASE (IPR) STORY on Business Model Engine (BME) for Amazon Web Services (AWS)
Source: Based on
h@ps://www.quora.com/Amazon-company-What-is-Amazons-approach-to-product-development-and-product-management
TOPICS OF STORY FOR
IDEAL PRESS RELEASE
DESCRIPTION OF IDEAL PRESS RELEASE (IPR) STORY FOR
LAUNCH OF AMAZON WEB SERVICES
1. Heading
2. Sub-heading
3. Summary of Benefit
4. Problem/Customer
5. Solubon
6. Enterprise Quote
7. How to Get Started
8. Customer Quote
9. Closing/Call to Acbon
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

22. IDEAL PRESS RELEASE (IPR) STORY on Business Model Engine (BME) for Amazon Web Services (AWS)
Source: Based on
h@ps://www.quora.com/Amazon-company-What-is-Amazons-approach-to-product-development-and-product-management
TOPICS OF STORY FOR
IDEAL PRESS RELEASE
DESCRIPTION OF IDEAL PRESS RELEASE (IPR) STORY FOR
LAUNCH OF AMAZON WEB SERVICES
1. Heading
2. Sub-heading
3. Summary of Benefit
4. Problem/Customer
5. Solubon
6. Enterprise Quote
7. How to Get Started
8. Customer Quote
9. Closing/Call to Acbon
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

23. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
CUSTOMER
SOLUTION
DISCOVERY
Amazon Web
Services:
q storage for the
Internet
q maximizes
benefits of scale
& passes
benefits to
developers
q Amazon S3:
simple storage
service
q API for highly
scalable, reliable,
low-latency
storage at very
low cost
q Sosware
Developers
q Channel: h@p://
aws.amazon.com/
s3
q Storage for
Internet
q Makes web-scale
compuZng easier
q Stores & retrieves
any amount of
data
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
IDEAL PRESS RELEASE (IPR) STORY STACK ON BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time): March 14, 2006 q WHERE (Space): SEATTLE
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
Operabons Producbon Markebng Finance ORGANIZATION
Value Crea>on 1 Value Crea>on 2 Value Delivery Value Capture
BUSINESS MODEL
ENGINE
(Chain Gameboard)

24. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
q CUSTOMER
PROBLEM
DISCOVERY
q Customer
Problem
q FAQ
q CUSTOMER
PROBLEM
DISCOVERY
(Amazon’s “Working
Backwards Stack”)
q Press Release
q Product
q User Manual
q Customer
Experience
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
IDEAL PRESS RELEASE (IPR) STORY STACK ON BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

25. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
IDEAL PRESS RELEASE (IPR) STORY STACK ON BUSINESS MODEL ENGINE (BME)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza>on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
STRATEGY (Ways): ..................................
TARGET: …....................
PLAN OR JOURNEY OF
BUSINESS MODEL ENGINE
BUSINESS MODEL
ENGINE
HOW
(OperaZons)
WHAT
(ProducZon)
WHO
(MarkeZng)
WHY
(Finance)
q CUSTOMER
PROBLEM
DISCOVERY
q Customer
Problem
q FAQ
q CUSTOMER
SOLUTION
DISCOVERY
(Amazon’s “Working
Backwards Stack”)
q Press
Release
q Product
q User
Manual
q Customer
Experience
BUSINESS MODEL GAMEBOARD (BMG):
Value Crea>on, Delivery & Capture
+: DELIGHT
-: PAIN:
q Where currently are we? q Where must we go? q How are we gedng there?
Pivot
Pivot
Project Outcome Story Tree (POST)
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.
KANBAN LEARNING CYCLE (Means)
PPPTR Cycle - P: Problem; P: Plan;
P: Prototype; T: Test; R: Review
LEAP OF FAITH/VISION (End): ....................................
EXPERIMENT/QUESTION/HYPOTHESIS: …...............................................................
Learning Milestones
TIME
(Runway)

26. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS) for Amazon Web Services (AWS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza>on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
STRATEGY (Ways): ..................................
TARGET: …....................
PLAN OR JOURNEY OF
BUSINESS MODEL ENGINE
BUSINESS MODEL
ENGINE
HOW
(OperaZons)
WHAT
(ProducZon)
WHO
(MarkeZng)
WHY
(Finance)
q CUSTOMER
PROBLEM
DISCOVERY
q CUSTOMER
SOLUTION
DISCOVERY
q Amazon Web
Services:
maximizes
benefits of
scale & passes
benefits to
developers
q Amazon S3:
simple
storage
service
q API for highly
scalable,
reliable, low-
latency
storage at
very low cost
q Sosware
Developers
q Channel:
h@p://
aws.amazon.
com/s3
q Storage for
Internet
q Makes
web-scale
compuZng
easier
q Stores &
retrieves
any amount
of data
BUSINESS MODEL GAMEBOARD (BMG) for Amazon Web Services (AWS):
Value Crea>on, Delivery & Capture
+: DELIGHT
-: PAIN:
q Where currently are we? q Where must we go? q How are we gedng there?
Pivot
Pivot
Project Outcome Story Tree (POST)
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.
KANBAN LEARNING CYCLE (Means)
PPPTR Cycle - P: Problem; P: Plan;
P: Prototype; T: Test; R: Review
LEAP OF FAITH/VISION (End): ....................................
EXPERIMENT/QUESTION/HYPOTHESIS: …...............................................................
Learning Milestones
TIME
(Runway)

27. Visual Template of
Ideal Product Press Release (IPPR) Story 1.0 for:
Launch of Product
WORKING BACKWARDS (WB) GAMIFICATION METHODOLOGY
Tool #2

28. World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
IDEAL PRODUCT PRESS RELEASE (IPPR) STORY
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q Enterprise q Product/Service
q Value Proposibon
q Plot: “X for Y”
q Delightul Features
q Customer Segment
q Channel
q Job-To-Get-Done
q Problem
q Pain 1/2/3
q Delight 1
q Delight 2
q Delight 3
q Delightul Airibute 1
q Delightul Airibute 2
q WHEN (Time) q WHERE (Space)
TOPICS OF STORY FOR
IDEAL PRESS RELEASE
DESCRIPTION/CUSTOMER
1. Headline/Hook
2. General Introducbon
3. Value Proposibon &
Stream of Delight (Value)
4. Product Accessibility
5. Industry Solubon-Plot
6. Pain-Killer
7. Unfair Advantage
8. Closing Deal
LIST OF INPUTS
FOR
IDEAL PRODUCT PRESS RELEASE
(IPPR)
STORY
BUSINESS MODEL
ENGINE
(Chain Gameboard)

29. TOPICS OF STORY FOR
IDEAL PRESS RELEASE
DESCRIPTION/CUSTOMER
1. Headline/Hook
2. General Introducbon
3. Value Proposibon &
Stream of Delight (Value)
4. Product Accessibility
5. Industry Solubon-Plot
6. Pain-Killer
7. Unfair Advantage
8. Closing Deal
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
LIST OF INPUTS
FOR
IDEAL PRODUCT PRESS RELEASE
(IPPR)
STORY
IDEAL PRODUCT PRESS RELEASE (IPPR) STORY
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q Enterprise q Product/Service
q Value Proposibon
q Plot: “X for Y”
q Delightul Features
q Customer Segment
q Channel
q Job-To-Get-Done
q Problem
q Pain 1/2/3
q Delight 1
q Delight 2
q Delight 3
q Delightul Airibute 1
q Delightul Airibute 2
q WHEN (Time) q WHERE (Space)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

30. World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
IDEAL PRODUCT PRESS RELEASE (IPPR) STORY FOR AMAZON WEB SERVICES (S3)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q Enterprise q Product/Service
q Value Proposibon
q Plot: “X for Y”
q Delightul Features
q Customer Segment
q Channel
q Job-To-Get-Done
q Problem
q Pain 1/2/3
q Delight 1
q Delight 2
q Delight 3
q Delightul Airibute 1
q Delightul Airibute 2
q WHEN (Time) q WHERE (Space)
TOPICS OF STORY FOR
IDEAL PRESS RELEASE
DESCRIPTION/CUSTOMER: SOFTWARE DEVELOPERS
1. Headline/Hook
2. General Introducbon
3. Value Proposibon &
Stream of Delight (Value)
4. Product Accessibility
5. Industry Solubon-Plot
6. Pain-Killer
7. Unfair Advantage
8. Closing Deal
LIST OF INPUTS
FOR
IDEAL PRODUCT PRESS RELEASE
(IPPR)
STORY
BUSINESS MODEL
ENGINE
(Chain Gameboard)

31. World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
IDEAL PRODUCT PRESS RELEASE (IPPR) STORY FOR AMAZON WEB SERVICES (S3)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q Enterprise q Product/Service
q Value Proposibon
q Plot: “X for Y”
q Delightul Features
q Customer Segment
q Channel
q Job-To-Get-Done
q Problem
q Pain 1/2/3
q Delight 1
q Delight 2
q Delight 3
q Delightul Airibute 1
q Delightul Airibute 2
q WHEN (Time) q WHERE (Space)
TOPICS OF STORY FOR
IDEAL PRESS RELEASE
DESCRIPTION/CUSTOMER: SOFTWARE DEVELOPERS
1. Headline/Hook
2. General Introducbon
3. Value Proposibon &
Stream of Delight (Value)
4. Product Accessibility
5. Industry Solubon-Plot
6. Pain-Killer
7. Unfair Advantage
8. Closing Deal
LIST OF INPUTS
FOR
IDEAL PRODUCT PRESS RELEASE
(IPPR)
STORY
BUSINESS MODEL
ENGINE
(Chain Gameboard)

32. World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
IDEAL PRODUCT PRESS RELEASE (IPPR) STORY FOR AMAZON WEB SERVICES (S3)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q Enterprise q Product/Service
q Value Proposibon
q Plot: “X for Y”
q Delightul Features
q Customer Segment
q Channel
q Job-To-Get-Done
q Problem
q Pain 1/2/3
q Delight 1
q Delight 2
q Delight 3
q Delightul Airibute 1
q Delightul Airibute 2
q WHEN (Time) q WHERE (Space)
TOPICS OF STORY FOR
IDEAL PRESS RELEASE
DESCRIPTION/CUSTOMER: SOFTWARE DEVELOPERS
1. Headline/Hook [ENTERPRISE] Launches [PRODUCT].
2. General Introducbon [WHERE] – (PR AGENCY: Online) – [TIME: MM/DD/YYYY]
TITLE: [ENTERPRISE] Provides [PRODUCT] for [VALUE PROPOSITION].
3. Value Proposibon &
Stream of Delight (Value)
[ENTERPRISE] today announced [PRODUCT], a(n) [VALUE PROPOSITION] that offers
[CUSTOMER SEGMENT] [DELIGHT 1, DELIGHT 2, and DELIGHT 3].
4. Product Accessibility [PRODUCT] is available at [CHANNELS].
5. Industry Solubon-Plot [PRODUCT] is [PLOT: X for Y]. It’s designed to make [INDUSTRY/SECTOR/DOMAIN]
[DELIGHTFUL ATTRIBUTE 1: easier] for [CUSTOMER SEGMENT].
6. Pain-Killer [ENTERPRISE] provides a(n) [DELIGHTFUL FEATURE] that can be used to [PAINFUL JOB-TO-
GET-DONE] at any Zme, from anywhere.
7. Unfair Advantage It gives any [CUSTOMER SEGMENT] [DELIGHTFUL ATTRIBUTE 2] that [MARKET LEADER]
uses to [MAIN JOB-TO-GET-DONE].
8. Closing Deal The product/service aims to maximize benefits of [DELIGHTFUL ATTRIBUTE 2] and to pass
those benefits to [CUSTOMER SEGMENT].
WHAT HOW WHO WHY LIST OF INPUTS
FOR
IDEAL PRODUCT
PRESS RELEASE
(IPPR)
STORY

33. Business Model Engine
WORKING BACKWARDS (WB) GAMIFICATION METHODOLOGY
Tool #3

34. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)

35. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

36. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

37. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

38. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
Operabons Producbon Markebng Finance ORGANIZATION
Value Crea>on 1 Value Crea>on 2 Value Delivery Value Capture
BUSINESS MODEL
ENGINE
(Chain Gameboard)

39. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

40. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)

41. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)

42. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

43. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)

44. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

45. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
A
2
3
4
5
6
7
8
9
J
Q
K
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

46. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

47. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
q CUSTOMER
PROBLEM
DISCOVERY
q CUSTOMER
PROBLEM
DISCOVERY
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

48. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
q CUSTOMER
PROBLEM
DISCOVERY
q ExisZng Products
(Trade-off:
Pain/Delight)
q Customer Segments
q Problems (Job/Pains;
FAQ)
q CUSTOMER
PROBLEM
DISCOVERY
q Enterprise q Ideal Ad/Press Release
q Ideal Final Product
(Value ProposiZon)
q Ideal User Manual
q Awesome Customer
Experience (Delight;
Value)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
TOPICS OF IDEAL PRESS RELEASE (IPR) STORY ON BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
BUSINESS MODEL
ENGINE
(Chain Gameboard)

49. Topics of
Business Model Canvas on
Business Model Engine

50. BUSINESS MODEL
ENGINE (BME)
HOW
(Supplier)
WHAT
(Offer)
WHO
(Demander)
WHY
(Value)
DECK OF
BUSINESS MODEL
CANVAS: 9 Topics
q Key Partners
(KP)
q Key AcZviZes
(KA)
q Key Resources
(KR)
q Value
ProposiZon
(VP)
q Customer
Segments
(CS)
q Channels
(CH)
q Customer
RelaZonships
(CR)
q Revenue
Streams
(R$)
q Cost Structure
(C$)
World’s First SoBware for Ideal Community Problem Solving & Design (CPSD)
“Radically Improve the Performance of Every Organiza>on.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Topics of Business Model Canvas on BUSINESS MODEL ENGINE (BME)
“Start with an Awesome WHY. Then, Work Backwards to HOW.”
q WHEN (Time) q WHERE (Space)
WHAT IS A BUSINESS MODEL (ENGINE)?
q BIG PICTURE (System View): A business model engine (project) refers to any story, organizaPon, or living system in >me and space.
q DETAILS (Sub-system View): A business model engine consists of 4 “engines” or “problem solving agents” that sustainably create,
deliver, and capture/share value or happiness: HOW (Means); WHAT (Ways); WHO (Problem); WHY (End)
WHAT
(Ways)
HOW
(Means)
WHY
(End)
WHO
(Problem)
Operabons Producbon Markebng Finance ORGANIZATION
Value Crea>on 1 Value Crea>on 2 Value Delivery Value Capture
BUSINESS MODEL
ENGINE
(Chain Gameboard)

51. Business Model Engine on
Business Model Scorecard

52. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza>on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
STRATEGY (Ways): ..................................
TARGET: …....................
PLAN OR JOURNEY OF
BUSINESS MODEL ENGINE
+: DELIGHT
-: PAIN:
q Where currently are we? q Where must we go? q How are we gedng there?
Pivot
Pivot
Project Outcome Story Tree (POST)
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE
LEAP OF FAITH/VISION (End): ....................................
Learning Milestones
TIME
(Runway)

53. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS) for “Codename Album”
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza>on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
STRATEGY (Ways): ..................................
TARGET: …....................
PLAN OR JOURNEY OF
BUSINESS MODEL ENGINE
+: DELIGHT
-: PAIN:
q Where currently are we? q Where must we go? q How are we gedng there?
Pivot
Pivot
Project Outcome Story Tree (POST)
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE
LEAP OF FAITH/VISION (End): ....................................
Learning Milestones
TIME
(Runway)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.
KANBAN LEARNING CYCLE (Means)
PPPTR Cycle - P: Problem; P: Plan;
P: Prototype; T: Test; R: Review
Vision or Prototype of Ideal Press Release (IPR) Story vs. Reality
Performance Management Metrics
(Learning Milestones):

54. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS) for Amazon Web Services
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza>on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
STRATEGY (Ways): ..................................
TARGET: …....................
PLAN OR JOURNEY OF
BUSINESS MODEL ENGINE
+: DELIGHT
-: PAIN:
q Where currently are we? q Where must we go? q How are we gedng there?
Pivot
Pivot
Project Outcome Story Tree (POST)
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE
LEAP OF FAITH/VISION (End): ....................................
Learning Milestones
TIME
(Runway)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.
KANBAN LEARNING CYCLE (Means)
PPPTR Cycle - P: Problem; P: Plan;
P: Prototype; T: Test; R: Review
Vision or Prototype of Ideal Press Release (IPR) Story vs. Reality
Performance Management Metrics
(Learning Milestones):

55. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza>on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
STRATEGY (Ways): ..................................
TARGET: …....................
PLAN OR JOURNEY OF
BUSINESS MODEL ENGINE
BUSINESS MODEL
ENGINE
HOW
(OperaZons)
WHAT
(ProducZon)
WHO
(MarkeZng)
WHY
(Finance)
q CUSTOMER
PROBLEM
DISCOVERY
q CUSTOMER
SOLUTION
DISCOVERY
BUSINESS MODEL GAMEBOARD (BMG):
Value Crea>on, Delivery & Capture
+: DELIGHT
-: PAIN:
q Where currently are we? q Where must we go? q How are we gedng there?
Pivot
Pivot
Project Outcome Story Tree (POST)
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE
LEAP OF FAITH/VISION (End): ....................................
EXPERIMENT/QUESTION/HYPOTHESIS: …...............................................................
Learning Milestones
TIME
(Runway)

56. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza>on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
STRATEGY (Ways): ..................................
TARGET: …....................
PLAN OR JOURNEY OF
BUSINESS MODEL ENGINE
BUSINESS MODEL
ENGINE
HOW
(OperaZons)
WHAT
(ProducZon)
WHO
(MarkeZng)
WHY
(Finance)
q CUSTOMER
PROBLEM
DISCOVERY
q CUSTOMER
SOLUTION
DISCOVERY
BUSINESS MODEL GAMEBOARD (BMG):
Value Crea>on, Delivery & Capture
+: DELIGHT
-: PAIN:
q Where currently are we? q Where must we go? q How are we gedng there?
Pivot
Pivot
Project Outcome Story Tree (POST)
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.
KANBAN LEARNING CYCLE (Means)
PPPTR Cycle - P: Problem; P: Plan;
P: Prototype; T: Test; R: Review
LEAP OF FAITH/VISION (End): ....................................
EXPERIMENT/QUESTION/HYPOTHESIS: …...............................................................
Learning Milestones
TIME
(Runway)

57. WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): .............................................. Pain/Delight (-/+): ….....
BUSINESS MODEL SCORECARD (BMS)
Visualize How Every S.C.O.P.E.S. (Scene; Community; Organiza>on; Project; Enterprise; Supply Chain) Works
q FUTURE (To Do) q PRESENT (Doing) q PAST (Done)
STRATEGY (Ways): ..................................
TARGET: …....................
PLAN OR JOURNEY OF
BUSINESS MODEL ENGINE
BUSINESS MODEL
ENGINE
HOW
(OperaZons)
WHAT
(ProducZon)
WHO
(MarkeZng)
WHY
(Finance)
q CUSTOMER
PROBLEM
DISCOVERY
q ExisZng
Products
(Trade-off:
Pain/Delight)
q Customer
Segments
q Problems
(Job/Pains;
FAQ)
q CUSTOMER
SOLUTION
DISCOVERY
q Enterprise q Ideal Ad/
Press
Release
q Ideal Final
Product
(Value Prop.)
q Ideal User
Manual
q Awesome
Customer
Experience
(Delight;
Value)
BUSINESS MODEL GAMEBOARD (BMG) for Topics of Reverse Design Canvas:
Value Crea>on, Delivery & Capture
+: DELIGHT
-: PAIN:
q Where currently are we? q Where must we go? q How are we gedng there?
Pivot
Pivot
Project Outcome Story Tree (POST)
PROBLEM
Space
SOLUTION
Space
FRACTAL PROBLEM
SOLVING (FPS) CYCLE
LEAP OF FAITH/VISION (End): ....................................
EXPERIMENT/QUESTION/HYPOTHESIS: …...............................................................
Learning Milestones
TIME
(Runway)
WHAT IS A BUSINESS MODEL? A business model (engine/
project) is a system of 4 “engines” that sustainably creates,
delivers, and captures/shares value or happiness.
KANBAN LEARNING CYCLE (Means)
PPPTR Cycle - P: Problem; P: Plan;
P: Prototype; T: Test; R: Review