The Business DNA Playbook below can be used to summarize all the tools that you need for Business Model Improvement as well as Business Model Innovation. The playbook below features as well as integrates ideas from the following tools: OODA Loop; Golden Circle; DNA Multiscreen; Job-To-Be-Done; Value Proposition Canvas; Business Model Canvas; Lean Canvas. In short, the Business DNA Playbook can save you a ton of time and money by presenting a single platform for presenting and using any business tool. Please note that the above abbreviations are symbols used by Alexander Osterwalder in his description of the 9 building blocks of a business model: KP: Key Partnerships KA: Key Activities KR: Key Resources VP: Value Propositions CH: Channels CR: Customer Relationships CS: Customer Segments C$: Cost Structure R$: Revenue Streams One can mix and match the above ideas to generate different tools for Lean Startup Innovation. So start exploring ... http://goo.gl/R1N0uJ

1.
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
h;p://twi;er.com/RodKuhnKing
Environment
(Problem)
AspiraEons;
Impacts
(Key
Metrics)
Enterprise
(Solu-on)
How?
What?
Why?
Business
DNA
Playbook
for
Lean
Startup
Innovators
Visually
Document,
Analyze,
Design,
and
Present
Innova=ve
Ideas,
Projects,
Models,
and
Tools
DMCI
Loop:
Document.
Model.
Collaborate.
Improve.
Job-­‐To-­‐Get-­‐Done
(JTGD)
or
Habit
O:
OBSERVE
(Document)
O:
ORIENT
(Model)
A:
ACT
(Improve)
D:
DECIDE
(Collaborate)
CH
CR
VP
KR
KA
KP
CS
C$
R$

2.
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
h;p://twi;er.com/RodKuhnKing
Environment
(Problem)
AspiraEons;
Impacts
(Key
Metrics)
Enterprise
(Solu-on)
How?
What?
Why?
Business
DNA
Playbook
for
Lean
Startup
Innovators
Visually
Document,
Analyze,
Design,
and
Present
Innova=ve
Ideas,
Projects,
Models,
and
Tools
DMCI
Loop:
Document.
Model.
Collaborate.
Improve.
Job-­‐To-­‐Get-­‐Done
(JTGD)
or
Habit
O:
OBSERVE
(Document)
O:
ORIENT
(Model)
A:
ACT
(Improve)
D:
DECIDE
(Collaborate)

3. Business
DNA
Playbook
for
CUSTOMER
DEVELOPMENT
Visually
Document,
Analyze,
Design,
and
Present
Innova=ve
Ideas,
Projects,
Models,
and
Tools
DMCI
Loop:
Document.
Model.
Collaborate.
Improve.
O:
OBSERVE
(Document)
O:
ORIENT
(Model)
A:
ACT
(Improve)
D:
DECIDE
(Collaborate)
CH
CR
VP
KR
KA
KP
CS
C$
R$
Source:
Based
on
Osterwalder,
O.;
Pigneur,
Y.
(2009)
Business
Model
Genera=on.
Modderman
Drukwerk.
Amsterdam
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
h;p://twi;er.com/RodKuhnKing